Gives a quick peak into who we are at Mobients.

1. Mobients cover page
e x p e r
i e n c e
e x p e r i e n c e i s e v e r y t h i n g
S u m m e r 2 0 1 0

2. at Mobients
Mobients vision
we aiM to
iMprove
people’s everyday experiences at the
intersection of the physical and
digital worlds

3. Yvonne -> crAZy eyes Matt -> rAinMAKer rUbY -> hOOKeD On phOnics sHawn -> trOn - enD OF Line
we are
we are Mobients
Mobients
a. We’re helping companies improve customer loyalty,
increase revenue and reach new audiences by providing
consulting services focused on mobile and convergent
channels.
sMitHa -> the reAList JereMY -> OUt On BAiL JUanaMi -> WU tAng KiLLer Bee
b. A diverse group of talented individuals with a passion
for impactful mobile experiences
c. We pride ourselves on experience, both user and pro-
fessional. every Mobient has a minimum of 2 years mobile
experience.
D. remember what mobile was before the iphone? We
do. Mobients has been in business designing mobile expe-
riences since the days of the Motorola rAZr.
YonatHan -> yOnny g. (geBreeZy) JULie -> Dextress (the KiLLer) Dana -> the nAvigAtOr

4. tHe consUMer
e x p e r
i e n c e
through the convergence between mobile, internet & Our approach to design focuses on getting and keeping your
physical experiences, we help brands reach their user’s attention in ways that help strengthen your brand and
consumers wherever they are. increase your revenue.

5. wHo
a. our native applications have been
wHo Do we work witH
deployed to over 200 devices and 5+
carriers. the applications encompass
these areas: :
1. Mobile Banking
2. Mobile Wallet
3. Mobile retailer
Do we
4. Mobile commerce
5. Mobile entertainment
6. Mobile gift cards
7. Mobile education
8. Mobile LBs Applications
b. Here is a sample list... of our premier
clients and partners:
work
1. riM
2. Android
3. htc
4. Motorola
5. verizon
6. sprint
7. nokia
8. home Depot
witH?
9. Motion
10. Apple
11. At&t
12. Firethorn
13. Qualcomm

6. User researcH
we
researcH,
observe
u s e r
anD
report
on the features
research
that users would
be most likely to
use in the context
of their lifestyle
and needs.

7. we’re constantly monitoring
Design strategY
the device landscape and keep-
ing up with launches of new
high profile devices. we can
help your company make the
most informed decisions about
what devices to target.
sMartpHone LanDscape
56% 17% 11% 8% 4% 2% 2%
( As OF JULy 2010 )
AppLe Os
riM Os
AnDrOiD
Other
WinDOWs MOBiLe Os
DAnger
WeBOs

8. opportUnitY
opportUnitY areas
areas
Our researchers and
strategists analyze user
behaviors and identify
opportunities for integrating
your app into their lifestyle.
User scenarios
actUaL DeLiverabLe

9. User researcH
researcH
reseArch phAse
in-context research with users allows us to
help our clients develop opportunity models
and identify features that will connect with
their users through familiar metaphors.
freqUentLY UseD
- security
cash work id / keycard
peace of MinD - control
- memory augmentation transit card credit / debit cards
- ubiquitous information
eMpowerMent - freedom to go where i want, drivers license
when i want
not HigHLY
personaL personaL
- effort optimization
efficiencY - multi-tasking
- utilizing in-between time membership cards
discount cards
- organization
- keeping focused
siMpLification - reducing steps and hurdles gift cards insurance cards
- reducing my cognitive load
rareLY UseD
$ $
wHat i Have wHat i want
how i keep track of the place (or the process i go the act of
what is going in & places) i create to through to acquire transferring
out of my accounts house the things i the things i want value
need access to
Being able to see
what is happening
so i can act
actUaL DeLiverabLe

10. User testing
we involve
user feedback
to ensure the product is both
both useful and intuitive.

11. MobiLe prototYpes
at Mobients,
we have developed an AgiLe process for Ux & creative
to facilitate time to market. prototypes help us test con-
cepts early in the lifecycle to get critical user feedback
while change is less costly.

12. UsabiLitY
User testing
testing
through in-lab and in-context
usability studies, we identify
those areas of your product or
concept that hinder the users
ability to complete a task.
Our researchers work closely
with our partner labs to set up,
write task steps, and conduct
usability studies with your end
users.
Out of Usability testing, we
provide a report with key
findings, opportunity areas for
improvement, as well as a
detailed log of issues with
severity and recommendations.

13. strategic
planning

14. strategic pLanning
scaLabLe Design
We help your business extend its reach to the devices your consumers are
using. We do this by designing best-in-class experiences for a wide range of
devices and platforms.
For the last 3 years we have developed an approach to native application
design that produces “best in class” designs at continuallly decreasing costs.
By focusing on device types, Mobients helps you support a large number of
devices with a single experience design.
featUre
task fLow bLackberrY
8+
keY screen
tYpe
LaYoUt anDroiD winMo 7
MoDULes 24+ 2+
eLeMents
anD inpUt
wiDgets baseLine
fLip & ipHone wfs,
Messaging
canDYbar reqs, fUnc 30+
100+

15. strategic pLanning
HigH-LeveL pLanning
Mobients has a 100% success ratio on over 40+ projects of being on-
time and on-budget. Our blending of waterfall and agile approaches
ensure we deliver what our clients want when they want it.
raMp Up iteration 0 iteration 1 iteration 2 iteration 2
kickoff architecture release prototype beta Live
feedback feedback feedback
pLanning anD oversigHt
High Level weekly weekly weekly weekly weekly weekly
plan status status status status status status
MetHoDoLogY
1st Draft 2nd Draft
Methodology Methodology
best practices anD User tasks
core Heuristics and sur- 35% 70% 100%
vey of feature areas complete complete complete
tooL Design anD iMpLeMentation
storylist primary Use cases secondary Use cases tested complete
tool
piLot beta proD
1 2 3 4 5 6 7

16. strategic pLanning
pLatforM ManageMent
Mobients has created sophisticated tools to solve many of mobile’s
challenges. Our teams have worked on applications with more than
160 screens across a range of devices.
saMpLe DeLiverabLe

17. at Mobients, User interactions
User experience
we UnDerstanD
MobiLe Devices
and we know how to tap DoUbLe tap &
design for them... tap HoLD
Our user experience teams
define requirements +
pincH spreaD
information architecture + (zooM in) (zooM oUt)
interaction design + business
logic for mobile applications
ranging across hundreds
of devices.
sLiDe fLick
finger
Drag
iteM

18. context view a context view b context view c
context Map
actUaL DeLiverabLe
inforMation arcHitectUre
Our designers model the overall hierarchy of your mobile application.
Our context Maps provide a holistic view of the application to help drive
simplicity and consistency.

19. iphone
inforMation arcHitectUre
wirefraMe
fLow
Working with key
stakeholders, we align on the
screen flows of the application.
At this point, the application
comes to “life” and we see how
the user will complete tasks.
actUaL DeLiverabLe

20. inforMation arcHitectUre
Device
interaction
gUiDe
Our approach to design revolves around
user experience guidelines that provide
best in class experiences for device plat-
forms.
actUaL DeLiverabLe

21. creative
c r e a
t i v e

22. visUaL
creative
Design
Our talented creative
designers are able to
create compelling branded
experiences that are
simple and engaging.
Our creative processes have
enabled us to manage assets
and quickly scale designs
across a wide range of screen
sizes and resolutions.
actUaL DeLiverabLe

23. stYLe
creative
gUiDe
in addition to creating
compelling user interfaces,
our designers create
detailed specs for
development teams.
For every platform we design
for, we deliver a style guide
typically containing screen
comps, typography,
iconography, colors
and branding.
actUaL DeLiverabLe

24. Mobients aiMs
creative
to iMprove
people’s everyday experiences through mobile.
Our passion is true to our work.
After working with Mobients, you will have
connected with your customers in new and
delightful ways.

25. MobiLe is
points of Differentiation
oUr Life!
Deep experience:
Our multi-disciplinary teams come from
diverse fields of study and industry ex-
perience. Our mobile expertise crosses
a broad range of industry verticals &
domains.
Laser focus:
the only major player in mobile to fo-
cus exclusively on user experience and
design strategy.
guaranteed:
We guarantee our services will increase
both adoption and usage of your prod-
ucts and services.
innovation:
Mobients has patents pending in
augmented reality. We also pioneered
mobile banking which is now a staple in
the mobile space.
proven track record:
Our clients are industry leaders,
ranging from carriers to the innovators
that are defining the mobile revolution.
smart processes:
We strike an optimal balance between
structured systems and organic, cre-
ative thinking.

26. to find out
contact Us
more about
engaging
Mobients for
your latest
mobile
challenge,
contact us at...
AtLAntA OFFice
1425 eLLsWOrth inDUstriAL Dr.
AtLAntA, gA | 30318
ph: 404.478.6540 | FAx: 404.549.3399
experience@MOBients.cOM
WWW.MOBients.cOM

27. gooDbYe
tHanks!