In vehiclesmartphoneintegrep sf_v7 final version

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Secure your place in the in-vehicle smartphone integration market and plan for future tech. innovation

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In vehiclesmartphoneintegrep sf_v7 final version

  1. 1. PR OR UGU BE H A 5TSELECTED FINDINGS INSIDE E- E F ST SA F OR R A D E I DA N D VE R YIn-Vehicle Smartphone $3Integration Report 2011 50Secure your place in the smartphone integrationmarket and plan for future tech. innovationEssential analysis of smartphoneintegration dynamics and thestrategies of key industry playersWWW.TELEMATICSUPDATE.COM/SMARTPHONEREPORTOPEN NOW FOR SELECTED FINDINGS FROM THIS UNPARALLELED REPORT
  2. 2. In-Vehicle Smartphone Integration Report 2011 Leading automakers’ strategies to secure your place in the in-vehicle PRE ORDER BEFORE th AUGUST smartphone integration market and plan for future technological innovation SAVE $ TODAY Leading automakers’ strategies to secure your place in the smartphone In-Vehicle Smartphone Integration Report 2011 integration market and plan for future technological innovation. Over 80% of Telematics Update’s stakeholders have a burning need for intelligence on in-vehicle mobile device integration and consumer demands. Challenges exist for many within the telematics industry as they endeavour to deal with the exponential rise of sophisticated smartphone technology. This comprehensive 156 page guide to smartphone integration will facilitate your business development, strategic planning and resource allocation necessary to capitalize on this lucrative real opportunities Identify and define the in the worldwide CSP markets business opportunity. Purchase the report and benefit from… In-Vehicle Smartphone Integration Smartphone integration In depth case studies of existing OEM smartphone applications from OnStar, Application Integration Approaches Toyota, Mercedes-Benz USA, BMW and Mini. Learn how to allocate your OEMs have attempted several different approaches to integrating smartphones. Essentially, there are three basic approaches that are differentiated by the location from which the apps run. They include building everything into the head unit, running apps in the smartphone, or running apps in the cloud and using the head unit as a terminal. resources and capitalize on this lucrative business opportunity. Figure 12: Key functions associated with integration approach Head unit Link Smartphone Connectivity Bluetooth Connectivity Examination of driver distraction concerns and the potential legislation HmI control USB HmI control Connectivity VNC Applications In-Vehicle Smartphone Integration The connected vehicle Figure 12 above shows some of the functions that are important to the surrounding it so you can account for this in your strategic planning. integration approach in a basic schematic format, which will be used in some of the following sections to illustrate the difference between approaches. Figure 13: Functions of HmI controller Insider Intelligence from the in-vehicle smartphone eco-system. Executive Screen(s) Buttons/switches Touch screen Our survey suggests that the top application for an embedded in-car HmI controller system would be real-time traffic reports, followed by speed camera warnings, navigation and internet radio. Integration with interviews are supplemented with a wider survey across the Telematics Update Voice recognition infotainment Figure 9: top four automotive-related apps needed outside of the vehicle Voice Output Speed camera warning TV/streaming video In some implementations, the HMI of the solution may be fairly basic, Realtime traffic for example, just a rendered display. In others, it may be more complex, community to facilitate your business development. Ticket booking/reservation extending to secondary or even tertiary displays in the car, and Messenger/chat type apps integrating voice control and voice output. Buddy finder applications In principle, there is no reason why this control cannot come from the Auto location blogging smartphone itself, however, this depends on the interface specification Projections of future smartphone architecture in the vehicle with input from Facebook or other social between the various systems. The actual implementation often Augmented reality Pol depends on what the OEM is trying to achieve. If the OEM wants a branded range of applications, perhaps with some bespoke services, In-Vehicle Smartphone Integration Assessment of OEM smartphone Navigation apps Internet radio it’s tempting to take an embedded approach. If an OEM is merely enabling a customer’s phone to access smartphone applications, it’s 0% 10% 20% 30% 40% 50% more cost-effective for the OEM to limit involvement to just enabling industry decision makers so you can plan your future technological direction. the application. Our survey suggests that, for applications based in smartphones, this group of respondents rated chat-type applications highly, along with the ability to book tickets or make reservations. Facebook and navigation-type apps rated highly. 36 Figure 10: top four automotive-related apps needed in and outside of the vehicle Speed camera warning Audi has also discussed introducing specially developed smartphone Figure 43: Audi Roadside Assistance app Answers on: What are OEMs looking for when identifying partners for ventures in TV/streaming video apps that can upload photos taken with a GPS cell phone to the screenshots navigation system, which can show the co-ordinates for the location Courtesy iTunes Realtime traffic Ticket booking/reservation of the photo. For electric vehicles such as the A1 e-tron, the driver can view the status of the rechargeable battery on their cell phone display Messenger/chat type apps at all times. The driver can also check whether the doors and windows Buddy finder applications are closed, or if there is any service information. Controlling interior the smartphone integration space? Establish your place in this profitable market. Auto location blogging temperature by cell phone is also possible. Facebook or other social Augmented reality Pol In the US, Audi offers the Roadside Application that connects Navigation apps customers directly with Audi and its roadside assistance partner, Signature Motor Club. The app is available on iPhone, Android and Internet radio BlackBerry devices. The application leverages the Audi customer’s pre- 0% 10% 20% 30% 40% 50% 60% registered vehicle information, a smartphone’s GPS capabilities and an intuitive interface to ease calls for roadside assistance. The app works In terms of apps to which respondents would like ubiquitous access, by accessing an Audi vehicle’s basic information, which is stored as internet radio scores highest, along with navigation, real-time traffic OEM’s smartphone functionality needs; to enhance customer relationships, reports and streaming video. part of the broader roadside assistance service and includes vehicle, Audi Roadside Assistance and a dealer locator. It’s questionable how representative our cross sample is of the general public3. For people between 18 and 25 years old, a mobile phone and an iPhone app called CarMonitor that monitors, In 2010, Audi released connectivity in general are ‘more important’ than a car, according to a key performance characteristics for a driver’s vehicle, analyses and stores study, iCar: The younger generation and the networked car, for pure performance, eco-friendly driving or providing trip logs. whether conducted retention and maximise after sales opportunities in North American, Chinese The app uses the vehicle OBD-II port to access real-time performance data, 30 which the app then analyses, also in real-time. Characteristics include engine Revolutions Per Minute (RPM) which is especially useful with older vehicles that do not have an RPM gauge. It also provides emissions information, including the amount of CO2 a driver is saving by adjusting and European markets. Learn what telematics solutions you need to provide driving performance. Drivers using the iPhone CarMonitor app also have the option of uploading the data collected to www.MyAudiLabs.com and sharing driving performance with the VW Labs Community. and thrive financially. Figure 44: Audi Car monitor app Courtesy Audi The OEM decision making process to engineer smartphone functionality into their vehicles so you can keep pace with evolving OEM perceptions. 104 Who should buy this report? This report is essential to Tier 1 companies eager to supply telematics solutions to OEMs. Tier 2 companies in software and application development can identify where they can make money in the in- vehicle smartphone eco-system. Automotive OEMs not yet leading the field can learn from OEMs with smartphone applications already in place. Report Methodology We interviewed 19 leading stakeholders within the telematics industry including Mercedes, Hyundai, ONX, Volvo, Microsoft and Verizon. Interviews comprised of extensive case studies and conversations examining the evolution of telematics giants’ smartphone strategies and what they have learnt. In addition a targeted survey canvassed more than 100 industry experts around the world and was supplemented with carefully-selected and well-researched secondary source material. Turn the page now for the ground-breaking selected findings from this report!ORDER YOUR COPY TODAY, VISIT WWW.TELEMATICSUPDATE.COM/SMARTPHONEREPORT
  3. 3. In-Vehicle Smartphone Integration Report 2011 Leading automakers’ strategies to secure your place in the in-vehicle PRE ORDER BEFORE th AUGUST smartphone integration market and plan for future technological innovation SAVE $ TODAY Exclusive selected findings... Microsoft’s Walter Sullivan believes there are prospects for embedded communications in the car. He said: Nearly 50% of companies “ ere are some markets where there are making a substantial is limited ability to establish the data e ort in the development of connection over Bluetooth from the car smartphone resident apps via a tethered connection...Having the embedded approach is one way to get around that.” Standards and legislation are required in each of the following areas: 30% of respondents said simplified 80% 49% 29% in-car app interface is the most important element of a smartphone interface when Driver Validation/ Input controls making their next vehicle distraction certification purchase parameters Companies across the telematics industry are focusing their development budget on: YouTube and 46% 38% 32% Pandora will be able to skip Flash entirely and begin streaming audio Smartphone Embedded Embedded and video using resident apps apps and apps using HTML5… comms in smartphone head unit connectivity Hyundai’s Michael Dietz explains that the company’s Blue Link-branded telematics solution is about more than the technology: OEMs revealed two key drivers behind “Blue Link is a telematics o ering that strategies to integrate apps into the vehicle: enables us to develop a direct relationship with our consumers. At the end of the day,  meeting customer expectations it’s all about forming the relationship.”  improving product attractivenessORDER YOUR COPY TODAY, VISIT WWW.TELEMATICSUPDATE.COM/SMARTPHONEREPORT
  4. 4. In-Vehicle Smartphone Integration Report 2011 Leading automakers’ strategies to secure your place in the in-vehicle PRE ORDER BEFORE th AUGUST smartphone integration market and plan for future technological innovation SAVE $ TODAY Contents IN VEHICLE SMARTPHONE INTEGRATION ......................... Voice Recognition ................................................................. 75 Gesture Control .................................................................... 77 TABLE OF FIGURES .......................................................... Approaches to Increase Situational Awareness...................... 77 User Interface Regulation...................................................... 78 FOREWORD .................................................................... Who Has Responsibility For Safe Operation?.......................... 78 Analysis of OEM strategies.................................................... 81 EXECUTIVE SUMMARY ................................................... Solution Design and Integration Considerations ....................83 Organizing for Success ......................................................... 85 INTRODUCTION AND METHODOLOGY ............................ Regional Considerations .......................................................86 PREDICTIONS/VISION ...........................................................89 WHAT IS THE ‘CONNECTED CAR EXPERIENCE’ AND WHY IS Convergence ........................................................................89 IT IMPORTANT? ............................................................. Future Communications Technologies – 4G and LTE?.............. 91 Connected Car or Connected Driver?...................................... 15 Improved Product Strategy.................................................... 91 How Does the Smartphone Change the Landscape?............... 16 What Would Seamless In-Vehicle Smartphone CONCLUSIONS.............................................................. Integration Look Like?........................................................... 16 Some predictions for the future ............................................94 Why Are There So Many Di erent Approaches? ...................... 18 Prediction: The Hybrid Approach With Some Cloud Will Win! ...... 95 Where Does the Revenue Come From? ................................... 19 Customer Choice? Or More Complexity?................................. 19 ASSESSMENT OF OEM SMARTPHONE APPLICATIONS Influence of Smartphone Solutions on the Purchasing Decision ..21 AND CASE STUDIES ...................................................... Aftermarket Activities ...........................................................24 Acura ...................................................................................98 Audi .....................................................................................99 THE CONNECTED VEHICLE: PRODUCTS AND SERVICES ... BMW: Case Study ................................................................101 Safety and Security............................................................... 25 BMW My Remote App ......................................................... 102 Remote Vehicle Monitoring and Control ................................. 25 BMW ConnectedDrive O ce Functions ................................ 103 Remote Services ...................................................................26 Roadside Assistance App.................................................... 104 Electric Vehicle (EV) ..............................................................26 BMW Application Integration .............................................. 104 Connected Navigation ..........................................................26 Chrysler ............................................................................. 106 Infotainment ........................................................................26 Fiat .................................................................................... 107 Other Automotive .................................................................26 Ford ................................................................................... 108 Other Non-automotive .......................................................... 27 SYNC Versions: ................................................................... 108 How Many Apps Do We Need? ............................................... 27 General Motors and OnStar: Case Study ............................... 111 How is Product Strategy Developed? .....................................30 Texting and Facebook in the Car ...........................................112 OnStar and Smartphone Applications ..................................113 SMARTPHONE INTEGRATION: Chevrolet MyLink Smartphone Applications .........................114 CHALLENGES AND SOLUTIONS ...................................... OnStar App for Chevy Volt ....................................................115 A Brief History of Phone Integration Over the Ages ................. 32 Future OnStar Services ........................................................ 117 Integrating Telematics .......................................................... 32 Hyundai: Case Study............................................................119 Building in Hands-free .......................................................... 33 In-Vehicle Platform ..............................................................121 Smartphone Integration Decision Framework ........................ 34 Smartphone Integration...................................................... 122 Application Integration Approaches ...................................... 35 Jaguar/Land Rover .............................................................. 123 Applications Embedded in the Head Unit ..............................36 KIA ..................................................................................... 124 Applications Based in the Smartphone .................................39 Mazda................................................................................ 125 RealVNC ...............................................................................39 Mercedes-Benz Case Study ................................................. 126 Terminal Mode .....................................................................42 Mercedes-Benz USA and mbrace ......................................... 126 Remote Skin ......................................................................... 43 Media Interface .................................................................. 129 Simple UI .............................................................................44 Mercedes Europe................................................................ 130 iPod Out............................................................................... 45 MINI ....................................................................................133 HTML5.................................................................................. 47 MINI Connected PlugIn ....................................................... 134 Cloud-Based Applications.....................................................48 Nissan ............................................................................... 136 In-Vehicle WiFi Access...........................................................49 Porsche...............................................................................137 Summary of Integration Methods ..........................................49 Saab .................................................................................. 138 Future Models of Integration ................................................. 51 Smart................................................................................. 138 Where Will Apps Be Resident in Future? ................................. 52 Toyota Entune: Case Study .................................................. 139 Certification ......................................................................... 55 Review of Entune’s Suite of Applications ..............................141 Approach to In-Vehicle App Development ............................ 143 KEY STRATEGIC ISSUES ................................................. In-Vehicle Implementation .................................................. 143 Pace of Change..................................................................... 59 Future Developments.......................................................... 143 Whose Customer is it Anyway? ..............................................60 Volkswagen........................................................................ 144 Who’s in the Driving Seat? ....................................................62 Volvo Cars ...........................................................................145 Economics ........................................................................... 63 Competition Versus Co-operation .......................................... 65 APPENDIX A: SMARTPHONE MARKET INFORMATION .... Breakdown of Smartphone Market in US and Europe ........... 147 REGULATION ................................................................. What Do Customers Do With Smartphones?......................... 149 Driver Distraction .................................................................69 Does Inhibiting Smartphone Functionality Make It Safe? Or Just OTHER INFORMATION .................................................. Safer? .................................................................................. 71 Data from Survey ................................................................. 151 So, What is Distracted Driving? ............................................. 72 User Interface Initiatives to Minimize Driver Distraction ......... 75 ACKNOWLEDGEMENTS................................................ Touch Screen Interface ......................................................... 75 ABOUT THE AUTHOR ...................................................ORDER YOUR COPY TODAY, VISIT WWW.TELEMATICSUPDATE.COM/SMARTPHONEREPORT
  5. 5. In-Vehicle Smartphone Integration Report 2011 Leading automakers’ strategies to secure your place in the in-vehicle PRE ORDER BEFORE th AUGUST smartphone integration market and plan for future technological innovation SAVE $ TODAYPURCHASE YOUR COPY TODAY Who are Telematics Update?Format: Secure PDF Telematics Update is the reference point for automotive telematics, mobile andExtent: 146 pages web industries and a cornerstone for com-Release date: Friday 5th August 2011 munications within the industry. We aim to provide you withPrice: Single User Licence: Price $1795 industry focused news, events, reports, updates and infor- mation. Working with you, Telematics Update aims to be the150+ pages of analysis, comprehensive figures, tables of data andfindings and illustrative photographs. Password protected PDF hub of the automotive, mobile & web community enabling dialogue throughout the industry and driving telematics for- Team Licence: Price $7180 ward. We want you involved – it’s your industry after all –Team of 5-users to have concurrent licences (price of 4 individual please get in touch if you think we can do even more.reports saving you $1795). In instances where a company needsmore than 5-user licences please contact Telematics Update You can find us here: http://social.telematicsupdate.comdirectly on reports@telematicsupdate.com Charlotte Wright, Marketing Manager Telematics Update Online: www.telematicsupdate.com/smartphonereport + 44 (0)20 7375 7585 / 1 800 814 3459 ext. 7585 Call: x Kevin Widdop, Global Research Manager Email: reports@telematicsupdate.com Telematics Update + 44 (0)20 7375 7585 / 1 800 814 3459 ext. 7585 Mail: 7-9 Fashion Street, London E1 6PX, UK reports@telematicsupdate.com Fax: +44 (0)20 7375 7576 YO U R I N F O R M AT I O N FIRSTNAME: LAST NAME: COMPANY: TELEPHONE: EMAIL: ADDRESS: CITY: STATE/PROVINCE: ZIP/POSTCODE: COUNTRY: REPORT NAME: QUANTITY: FINAL PRICE: DISCOUNT CODE: PAYMENT DETAILS NAME AS IT APPEARS ON CARD : CARD NUMBER: TYPE OF CARD: EXPIRY DATE: SECURITY CODE: FAX THIS FORM TO: +

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