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Proximity Marketing Workshop with Adored

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Cory von Wallenstein
Cory von Wallenstein

At the SkiNH annual meeting and the Mount Washington Valley Business Expo, Adored gave a workshop on proximity marketing using iBeacon with mobile apps.

Marketing
1 of 40
Proximity Marketing Workshop
Deploy iBeacons
Deploy App
What Can Proximity Marketing Do?
Coffee/Cafe
Coffee, Café and Lunch Use Cases • Automatic Loyalty Rewards • “We Miss You” • Visit Again Today • Upcoming Events • New Menu Items
Bar/Restaurant
Bar & Restaurant Use Cases • Automatic Loyalty Rewards • “We Miss You” • Upcoming Events • Daily Specials • Hold Valentine’s Day Reservation • Complementary Brands
Venue/Arena
Venue/Arena • Upcoming similar events • Bundle dinner & a show • Cross promote before or after • “Day of” seats available • Buy merchandise on site
Attraction
Attraction Use Cases • Engage while on site • Tailored upsell based on behavior • Capture impulsive purchase • Upcoming events • Upgrade tickets • On site concierge
What Can Proximity Marketing Teach You?
Privacy
Privacy • Users Come First • Full Transparency • Opt-in Experience
Challenges
Challenges • App Fatigue • Email Fatigue • Big Data to Big Value
cvw@adored.com Blog: adored.com

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Proximity Marketing Workshop with Adored