Proximity Marketing

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Prepared for the Austin Rocks 2011 advertising conference.

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  • Proximity Marketing

    1. 1. Proximity Marketing Scott Raymond
    2. 2. The future is finally here. Proximity Marketing
    3. 3. Agenda • What’s all this then? • Will it get me paid?
    4. 4. Gowalla 101
    5. 5. Gowalla 101
    6. 6. Gowalla 101
    7. 7. Gowalla 101
    8. 8. Gowalla 101
    9. 9. Community • 2.5 million places crowd-sourced on Gowalla • Over 1 million photos taken on the spot • Used in 170 countries • 60% domestic / 40% international
    10. 10. Recent Press
    11. 11. But why?
    12. 12. Greeting Rituals
    13. 13. Greeting Rituals
    14. 14. Location is fundamental
    15. 15. MacroscopesHelps us see what the aggregation of many small actions looks like when added together.
    16. 16. The Passport Gowalla is a Passport for your phone that allows you to record and share experiences, photos, comments, and recommendations
    17. 17. • Share your location in real-time.• 55% of text messages in the US: “Where are you?”• Families• Context-aware to-do list• Personal records of travels It’s Useful!
    18. 18. Putting it to work
    19. 19. 1. Drive Traffic • Proximity marketing is the new intention marketing • Checkin Deals • Rewards can appear randomly, or at selected spots • Hot Spots • Redeem Online
    20. 20. 2. Data & Loyalty• Acquiring vs. retaining• Loyalty = Relationship• Analytics• Know your customer
    21. 21. 3. Awareness & Branding• Brand Integration• Word of mouth• Curated Content• Highlights• Virtual Real Estate
    22. 22. • Claim your business• Engage your customers• Curate content• Custom check-in message• Custom Passport stamp• Reward screens• Stamp Calendars and City Pages• Events How to start
    23. 23. Scott Raymond Andy EllwoodCo-founder & CTO Business Developmentsco@gowalla.com andy@gowalla.com @sco @andyellwood Contact Us

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