TransferPants Client Presentation
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This document outlines recommendations for improving the user interface and features of a website that sells medical transfer pants. Key recommendations include adding a sizing guide video, automatic size conversion, free return shipping costs included in price, and a community page with user content. Next steps are to implement the changes, do new product photography, and create social media profiles to increase the brand's awareness.
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TransferPants Client Presentation
- 1. TransferPants You can t even tell it s a device. - CUSTOMER By: Fanya Young and Associates Date: August 12, 2015 General Assembly, 225 Bush st., SF, CA
- 2. What are TransferPants?! They are a medical device used by caregivers to transfer immobile people from one chair to another!
- 3. Agenda • The Challenge! • Market & User Research! • Research Synthesis! • Design Concepts! • Design Recommendations incl. Next Step!
- 5. Client Requests • The website needs to look more professional ! • Improvement of purchase process! • The website needs to be more interactive!
- 6. Project Goal! ! Improving the User Interface and ! Feature Set of the Website!
- 9. Competitive Landscape To gain a better understanding of the transfer aids landscape we began with comp
- 11. Competitive Analysis Takeaways • Most other caregiver websites have educational blogs, health tips, and other supporting information! ! • Product descriptions are detailed, supported by reviews, and answered questions! ! • Most sites use professional photography featuring happy, smiling people using their products! ! • Such websites fast shipping with ability to track the order!
- 12. User Research!
- 13. Methodology Surveys, Interviews, Google Analytics! !
- 18. Target Audience • Caregivers ages 40 - 70 yrs • Product recipients 18 - 90 yrs • Private homes, hospitals, nursing centers, rehabs, senior homes, global/international market
- 19. “I want something simple ! and practical.”!
- 22. Persona and Journey Map Takeaways ! Sizing Is a Problem for Purchases & Returns! ! Pants Should Not Be Described as “Unisex”! ! Customers Want Free Shipping For Product & Returns!
- 23. Persona and Journey map takeaways ! • Increase awareness of the brand! • Create sales and discounts ! • Improve the visual look of the site! • Create a clear and simple sizing chart! • Simplify the return process !
- 24. Design Concepts!
- 25. Site map!
- 26. User flow
- 27. Design Ideas!
- 28. Design Recommendations! • A Sizing Page with Video Guide! • Automatic Size Conversion Feature on Sizing Page! • Floating Cart on Product Page! • Include Cost of “Free Return Shipping” in Price! • Shipping Label With Return Label on Reverse Side! • A Community Page with Blog, Articles, and Testimonials!
- 29. Wireframes
- 31. Next Steps!
- 32. Next Step! • Meet with Web Master to Implement Changes! • Real People Wear Pants " Avg. Size = New Convert Size ! • Professional Photographer to Catalog Models & Clothes! • Get Return Label Stamp for Shipping Labels ! • Calculate New Cost to incl. Shipping & Return Shipping ! • Create Accounts/Profiles for 5 Social Media Apps !
- 33. Thank you!!
- 34. What are TransferPants?! They are a medical device used by caregivers to transfer immobile people from one chair to another!
- 35. Agenda • The Challenge! • Market & User Research! • Research Synthesis! • Design Concepts! • Design Recommendations incl. Next Step!
- 36. The Challenge!
- 37. Client Requests • The website needs to look more professional ! • Improvement of purchase process! • The website needs to be more interactive!
- 38. Project Goal! ! Improving the User Interface and ! Feature Set of the Website!
- 40. Market Research
- 41. Competitive Landscape To gain a better understanding of the transfer aids landscape we began with comp
- 43. Competitive Analysis Takeaways • Most other caregiver websites have educational blogs, health tips, and other supporting information! ! • Product descriptions are detailed, supported by reviews, and answered questions! ! • Most sites use professional photography featuring happy, smiling people using their products! ! • Such websites fast shipping with ability to track the order!
- 44. User Research!
- 45. Methodology Surveys, Interviews, Google Analytics! !
- 50. Target Audience • Caregivers ages 40 - 70 yrs • Product recipients 18 - 90 yrs • Private homes, hospitals, nursing centers, rehabs, senior homes, global/international market
- 51. “I want something simple ! and practical.”!
- 54. Persona and Journey Map Takeaways ! Sizing Is a Problem for Purchases & Returns! ! Pants Should Not Be Described as “Unisex”! ! Customers Want Free Shipping For Product & Returns!
- 55. Persona and Journey map takeaways ! • Increase awareness of the brand! • Create sales and discounts ! • Improve the visual look of the site! • Create a clear and simple sizing chart! • Simplify the return process !
- 56. Design Concepts!
- 57. Site map!
- 58. User flow
- 59. Design Ideas!
- 60. Design Recommendations! • A Sizing Page with Video Guide! • Automatic Size Conversion Feature on Sizing Page! • Floating Cart on Product Page! • Include Cost of “Free Return Shipping” in Price! • Shipping Label With Return Label on Reverse Side! • A Community Page with Blog, Articles, and Testimonials!
- 61. Wireframes
- 63. Next Steps!
- 64. Next Step! • Meet with Web Master to Implement Changes! • Real People Wear Pants " Avg. Size = New Convert Size ! • Professional Photographer to Catalog Models & Clothes! • Get Return Label Stamp for Shipping Labels ! • Calculate New Cost to incl. Shipping & Return Shipping ! • Create Accounts/Profiles for 5 Social Media Apps !
- 65. Thank you!!