To date, we've largely deployed Big Data technologies to find value in data exhaust: the service data and logs generated from operating everyday services and platforms. But what happens when we increase the number of devices on the Internet by nearly an order of magnitude, each actively generating new telemetry data we did not have access to before? We've now gone beyond "find value in the data we already have", to "actively produce more data in pursuit of value". Fortune will favor the prepared in this shift.

1. Surviving the Internet of Things
April 14, 2014 – Big Data Analytics, Discovery & Viz
Cory von Wallenstein
Chief Technologist
@cvwdyn

2. Pg. 2 Surviving the Internet of Things @cvwdyn
Today’s Big Data: Data Exhaust
Finding value in the config and log data
we already have.

3. Pg. 3 Surviving the Internet of Things @cvwdyn
Tomorrow: Need a Bigger Boat
Businesses will actively seek new data in
pursuit of new value.

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User experience is the new
competitive differentiator.

5. Pg. 5 Surviving the Internet of Things @cvwdyn
$3.2B
$3.5B+
$5B+

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2010: 58% of US consumers
h"p://cvw.gs/amex2010
would
pay
a
higher
price
if
they
had
a
strong
expecta>on
of
receiving
superior
service.
Consensus
around
9%
op6mal
premium.
2012: 66% of US consumers
h"p://cvw.gs/amex2012
would
pay
a
higher
price
if
they
had
a
strong
expecta>on
of
receiving
superior
service.
Consensus
around
13%
op6mal
premium.

7. Pg. 7 Surviving the Internet of Things @cvwdyn
From 2010 to 2012:
The
number
of
folks
who
voted
for
superior
service
with
their
wallets
went
from
57%
to
75%.
Businesses
are
responding.

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Internet of Things - Phase One
Infrastructure and
Connectivity

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Agriculture
telemetry data:
huge driver of IPv6
in APAC

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“People”: ~7B
h"p://cvw.gs/cisco-­‐iot
“Things” today: ~14B
IPv4 Addresses: ~4B
“Things” 2020: ~50B

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Internet of Things - Phase Two
Analytics and Understanding

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Internet of Things - Phase Three
Finding Value

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Surviving the Internet of Things: Summary
• Big Data: “Data Exhaust” to “Active Production”
• Technology visibility vs customer value
• User experience as competitive differentiator
• Three phases:
• Infrastructure, analytics, value