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The Ten Golden Rules of  Internet Marketing CRM Edition May 11, 2007 Jay Berkowitz [email_address] 561-620-9121
Career Highlights ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],What is TenGoldenRules.com?
Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Internet Lifecycle Prospect /  Customer
CRM Internet Lifecycle Website  Traffic Prospect /  Customer
CRM Internet Lifecycle Opt-In /  Trial Website  Traffic Prospect /  Customer
CRM Internet Lifecycle Lead Opt-In /  Trial Website  Traffic Prospect /  Customer
CRM Internet Lifecycle Follow-On Newsletter Lead Opt-In /  Trial Website  Traffic Prospect /  Customer
CRM Internet Lifecycle Sale Follow-On Newsletter Lead Opt-In /  Trial Website  Traffic Prospect /  Customer
CRM Internet Lifecycle Up Sell  Retention Sale Follow-On Newsletter Lead Opt-In /  Trial Website  Traffic Prospect /  Customer
The Ten Golden Rules of  Internet Marketing
Rule #1 - There are no ‘rules’ ,[object Object],[object Object]
Rule #1 - There are no ‘rules’
Best Banner  ~1.00% CTR New Banner 2.00%+ CTR
Rule #1 - There are no ‘rules’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule #2 - The Internet is not television ,[object Object],[object Object],[object Object],[object Object],4
 
 
 
Rule #2 - The Internet is not television.  ,[object Object],[object Object]
Life Time Value Analysis
Rule #2 - The Internet is not television.  ,[object Object],[object Object],[object Object],[object Object]
 
CPA – Cost Per Acquisition
CPA – Cost Per Acquisition
Rule #2 - The Internet is not television.  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pay-Per-Click Search “Paid Advertising”
Free Search  “PR” ‘ Natural’ or ‘Organic’ 72% Prefer Left Side
Key Website Measures
Firefox Browser – SEO Quake Free Golden Tool
http://www.mozilla.com/en-US/firefox Free Golden Tool
 
Key Website Measures ,[object Object],[object Object],[object Object],[object Object],Free Golden Tool
Alexa Rank #1
Alexa Rank #3
Alexa Rank 320,721
Alexa Rank 277,397
Alexa Rank 13,555
Alexa Rank 7,870
Alexa Rank 42,065
Alexa Rank 7,614
Alexa Rank 182,650
Alexa Rank 280,605
Alexa Rank 52,751
Alexa Rank 422,499
Page Rank ,[object Object],[object Object],[object Object],[object Object],Free Golden Tool
Google Page Rank 10/10
Google Page Rank 7/10
Google Page Rank 6/10
Google Page Rank 6/10
Google Page Rank 5/10
Google Page Rank 4/10
Google Page Rank 4/10
Google Page Rank 3/10
Three Keys for Free Traffic ,[object Object],[object Object],[object Object]
Yahoo! Search ‘Keyword Selector Tool’  http://inventory.overture.com Free Golden Tool
Target  250-1000 words on  each page Copy and paste text into a word document.  Customers Forever has 1,046 words!
Include Keywords in Meta Tags
Build Links to the site 77 Links  to  the site
Sponsored Link Position #2
Test a Google PPC Account
Rule #3 - Create a UVP   ,[object Object]
Rule #3 - Create a UVP   ,[object Object]
Rule #3 - Create a UVP   ,[object Object]
Rule #3 - Create a UVP   ,[object Object]
Rule #3 - Create a UVP   ,[object Object]
Rule #3 - Create a UVP   ,[object Object]
Rule #3 - Create a UVP   ,[object Object]
extremehalloween.com Create a “UVP” win a Plasma TV
Top 150 Costumes
 
Rule #4 If you build it… they won’t just come   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule #5 Subscription Models Survive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule #6 Remember the Four P’s ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule #7 Use the Right Tactic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CRM Internet Lifecycle Follow-On Newsletter Lead Opt-In /  Trial Website  Traffic Prospect /  Customer
Sample Follow-On Mailer
Sample Newsletter
The Power of Newsletters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Blogs are Newsletters!
Rule #8 Trust is Golden   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule #9  The Best Never Rest ,[object Object],[object Object],[object Object],[object Object]
Rule #9  The Best Never Rest ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rule #10 Lead the trends ,[object Object],[object Object]
Contextual Marketing “AdSense”
Rule #10 Lead the trends ,[object Object],[object Object],[object Object]
Second Life
 
 
Rule #10 Lead the trends ,[object Object],[object Object],[object Object],[object Object]
 
Rule #10 Lead the trends ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Rule #10 Lead the trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Landing Page Performance  + 44%
Rule #10 Lead the trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Rule #10 Lead the trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Rule #10 Lead the trends ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],Created Viral Marketing Campaign  to Drive PR Coverage
10. Develop a “Viral” Idea
10. Develop a “Viral” Idea
We own page 1 of MSN search  “cute pet contests”
 
Ten Golden Rules of Online Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ten Golden Rules Workbook On Sale Soon:  http://www.tengoldenrules.com

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