8. Why widgets? “ Users have already made it clear that they want their content, their way. Those publishers locked into the Web 1.0 portal mindset will find themselves losing market share. While it's impossible to project where the market will be in 18-24 months, forward-looking publishers will begin to engage their users with widget technology and move forward with their users”. Barry Graubart – ‘Widgets for Content Distribution: A Shift in the Internet’ http://web.fumsi.com/go/article/share/2637
18. The Sky News widget is flexible Sky ' s widget offers lots of functions - but it means that the user has to configure it
19. Forbes offer a range of pre-configured widgets Forbes take a different approach, and basically offer variations on the same basic widget, pre-configured for the user