Introduction Affiliate Marketing with Google Gadgets.
<ul><li>1.   What is a Gadget ? </li></ul><ul><ul><li>Anatomy of a Gadget. </li></ul></ul><ul><ul><li>Mashing things up! <...
<ul><li>1.   What is a   Gadget   ? </li></ul>Agenda
<ul><li>Google Gadgets  can contain small applications, little websites or advertising media, they are implemented on iGoo...
<ul><li>2 types of content: </li></ul><ul><li>HMTL  - content in gadget spec, rendered by Google </li></ul><ul><ul><li>Lay...
<ul><li>Usefull Gadget.*  API  features: </li></ul><ul><li><Require feature=&quot; analytics &quot; /> Gadget tracking wit...
<ul><li>API functions to fetch remote content: </li></ul><ul><li>_IG_FetchContent (url, func)  </li></ul><ul><li>_IG_Fetch...
More than iGoogle … all kind of  websites other  social networks iGoogle  startpage
More than iGoogle … More Google  containers : Google Browser Toolbar 5, Google Desktop Sidebar, Google Sites and Blogger.c...
<ul><li>2.   What is a  Gadget  Ad   ? </li></ul>Agenda
<ul><li>Gadget Ads:   “The introduction of this new Advertising format provides advertisers and agencies worldwide with an...
<ul><li>2 more examples:  Product search  inside  a Gadget Ad … </li></ul>Anatomy of a Gadget  Ad search field “ send requ...
Gadget Ads VS Rich Media sponsored slide (  )
Google’s Content Network <ul><li>How to use Gadget Ads in my AdWords account? </li></ul><ul><li>Manual  activation, contac...
<ul><li>3.   How to get  Traffic   ? </li></ul>Agenda
Build creative Gadgets! <ul><li>1.  Re-search:  What are the best performing Gadgets right now? </li></ul>total =  4.973.7...
Build creative Gadgets! <ul><li>Re-sults (Things, that work): </li></ul><ul><li>Mashups : Google services & APIs </li></ul...
The Gadget directory <ul><li>Gadgets can be published (released) in the Gadget directory: </li></ul><ul><li>Manual process...
Promote your Gadgets! <ul><li>Don’t rely on the Gadget directory only: </li></ul><ul><li>Tell your friends to get first us...
See some numbers … <ul><li>Performance April 2009 (so far): </li></ul><ul><li>1.120.857 PIs (!!!) </li></ul><ul><li>52.288...
<ul><li>4.   How to make  Money   ? </li></ul>Agenda
Try AdSense and PPC <ul><li>…  about the performance: </li></ul><ul><li>Try   other PPC programs  (i.e. amazon, ebay or sh...
Promote your website! <ul><li>Create a gadget to drag traffic to your website –  INDIRECT monetization! </li></ul><ul><li>...
Publish  without  a website! <ul><li>Gadgets ARE little websites! </li></ul><ul><li>Get international and FREE traffic! </...
At last: Gadget AdServers! mouse over …  now imagine what is possible with  PostView ,  iSales  &  friends,  implemented d...
Thanks for Your attention! Q  &  A Denis Maibaum , Global Product Manager ZANOX.de AG  | Stralauer Allee 2 | 10245 Berlin ...
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Innovative AdMedia Design with Google Gadgets

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Innovative AdMedia Design with Google Gadgets

  1. 1. Introduction Affiliate Marketing with Google Gadgets.
  2. 2. <ul><li>1. What is a Gadget ? </li></ul><ul><ul><li>Anatomy of a Gadget. </li></ul></ul><ul><ul><li>Mashing things up! </li></ul></ul><ul><ul><li>More than iGoogle … </li></ul></ul>Agenda <ul><li>2. What are Gadget „Ads“ ? </li></ul><ul><ul><li>Anatomy of a Gadget Ad . </li></ul></ul><ul><ul><li>Gadget Ads VS Rich Media </li></ul></ul><ul><ul><li>Google‘s Content Network </li></ul></ul><ul><li>3. How to get Traffic ? </li></ul><ul><ul><li>Build creative gadgets! </li></ul></ul><ul><ul><li>The Gadget directory. </li></ul></ul><ul><ul><li>Promote your Gadgets! </li></ul></ul><ul><ul><li>See some numbers … </li></ul></ul><ul><li>4. How to make Money ? </li></ul><ul><ul><li>Try AdSense and PPC. </li></ul></ul><ul><ul><li>Promote your website. </li></ul></ul><ul><ul><li>Publish without a website! </li></ul></ul><ul><ul><li>At last: Gadget AdServers! </li></ul></ul>
  3. 3. <ul><li>1. What is a Gadget ? </li></ul>Agenda
  4. 4. <ul><li>Google Gadgets can contain small applications, little websites or advertising media, they are implemented on iGoogle and various other platforms. </li></ul>Anatomy of a Gadget Simple XML example: Gadgets are XML files with meta data and a content area. fleurop_gadget_200x200.xml Gadgets are rendered into HTML frames hosted by Google servers: gmodules.com/ig/ifr?url=
  5. 5. <ul><li>2 types of content: </li></ul><ul><li>HMTL - content in gadget spec, rendered by Google </li></ul><ul><ul><li>Layout : HTML / CSS Design </li></ul></ul><ul><ul><li>Logic : JavaScript (libraries provided by Google) </li></ul></ul><ul><li>URL - frame pointing to your URL, not rendered by Google </li></ul><ul><ul><li>Layout : HTML + CSS hosted externaly, not cached. </li></ul></ul><ul><ul><li>Logic : JS (no IG library usage), PHP, ASP, Java, JSF, etc. </li></ul></ul>Anatomy of a Gadget, more details … … about XML Gadget specifications. <ul><li>3 major parts: </li></ul><ul><li>1. <ModulePrefs> - characteristics (title, author, size, etc.) </li></ul><ul><li>2. <UserPrefs> - definition of the stored parameters </li></ul><ul><li>3. <Content> - programming logic, HTML, CSS, JS. </li></ul>
  6. 6. <ul><li>Usefull Gadget.* API features: </li></ul><ul><li><Require feature=&quot; analytics &quot; /> Gadget tracking with Google Analytics. </li></ul><ul><li><Require feature=&quot; flash &quot; /> Implementing and caching flash elements. </li></ul><ul><li><Require feature=&quot; ads &quot; /> Specials for Gadget Ads (interaction-tracking, etc) </li></ul><ul><li><Require feature=&quot; tabs &quot; /> Pre-designed Gadget navigation. </li></ul><ul><li><Require feature=&quot; drag &quot; /> Some „drag & drop“ functions. </li></ul><ul><li><Require feature=&quot; grid &quot; /> More graphical stuff provided here. </li></ul>Anatomy of a Gadget, more details … … about built-in Gadget functionality. <ul><li>Gadgets are cached ! Cache TTL can be set. </li></ul><ul><li>Remote content and images are cached, too. </li></ul><ul><li>Cookies allowed within Gadgets!  </li></ul>
  7. 7. <ul><li>API functions to fetch remote content: </li></ul><ul><li>_IG_FetchContent (url, func) </li></ul><ul><li>_IG_FetchXmlContent (url, func) </li></ul><ul><li>_IG_FetchFeedAsJSON (url, func, n_entries, get_summry) </li></ul><ul><li>Any kind of remote content is accessable ! </li></ul>Mashing things up! Whatever ! RSS feeds Weather data Geo-Targeting & Maps Product data ZX webservices Flight Infos Hotel Rooms TV programs News Blogs Other APIs
  8. 8. More than iGoogle … all kind of websites other social networks iGoogle startpage
  9. 9. More than iGoogle … More Google containers : Google Browser Toolbar 5, Google Desktop Sidebar, Google Sites and Blogger.com.
  10. 10. <ul><li>2. What is a Gadget Ad ? </li></ul>Agenda
  11. 11. <ul><li>Gadget Ads: “The introduction of this new Advertising format provides advertisers and agencies worldwide with an imaginative, dynamic way to interact with consumers.” September 19, 2007 by Susan Wojcicki, Google Prod. Manager </li></ul>Anatomy of a Gadget Ad link to homepage current price in EURO show previous item show next item product image product title deeplinks to product page All products (XML feed) shown within a single Gadget Ad!
  12. 12. <ul><li>2 more examples: Product search inside a Gadget Ad … </li></ul>Anatomy of a Gadget Ad search field “ send request” button pre-filled, content-sensitive! search results: (product name, image, price, deeplink, etc.) search results API call: ZX webservices DB call: Google base
  13. 13. Gadget Ads VS Rich Media sponsored slide ( )
  14. 14. Google’s Content Network <ul><li>How to use Gadget Ads in my AdWords account? </li></ul><ul><li>Manual activation, contact your account </li></ul><ul><li>manager and send him the XML-file </li></ul><ul><li>Available only for content network </li></ul><ul><li>Verify your Gadget Ads via GGAE </li></ul><ul><li>Support both cost-per-click and cost-per-impression pricing models </li></ul><ul><li>Additional Gadget Ad specifications: </li></ul><ul><li>No cookies allowed in Gadget Ads  </li></ul><ul><li>Only standard banner formats (IAB) </li></ul><ul><li>Images and external files have to be cached. </li></ul>
  15. 15. <ul><li>3. How to get Traffic ? </li></ul>Agenda
  16. 16. Build creative Gadgets! <ul><li>1. Re-search: What are the best performing Gadgets right now? </li></ul>total = 4.973.726 users on iGoogle DE Source : google.de/ig/directory
  17. 17. Build creative Gadgets! <ul><li>Re-sults (Things, that work): </li></ul><ul><li>Mashups : Google services & APIs </li></ul><ul><li>News : Newspapers, sports, etc. </li></ul><ul><li>Daily new : Every day something new, ie jokes, quotes, tipps, horoscope, etc. </li></ul><ul><li>Tools: Notes, Calendars, etc. </li></ul><ul><li>Geo-related: Weather forecast, maps, etc. </li></ul><ul><li>Re-build or Re-peat: </li></ul><ul><li>Improve existing gadgets -> open source. </li></ul><ul><li>Use free content (jokes, quotes) or DBs. </li></ul><ul><li>Redesign existing gadgets -> make it neat! </li></ul>
  18. 18. The Gadget directory <ul><li>Gadgets can be published (released) in the Gadget directory: </li></ul><ul><li>Manual process: Up to four weeks till visible in the directory. </li></ul><ul><li>Check your Gadgets number of users here, separated by Google TLDs. </li></ul><ul><li>Add description, title, thumb and screenshot -> improves “CTR”. </li></ul><ul><li>Gadget directory connected to iGoogle -> generates traffic! </li></ul><ul><li>iGoogle is a new traffic channel within Google !!! </li></ul><ul><li>Google USA: More than 30% of all Google surfers use iGoogle! (No values for other countries available yet). </li></ul>
  19. 19. Promote your Gadgets! <ul><li>Don’t rely on the Gadget directory only: </li></ul><ul><li>Tell your friends to get first users (recommended before publishing) </li></ul><ul><li>Give your gadgets a home (website). </li></ul><ul><li>Promote it via SEO and/or SEM. </li></ul><ul><li>Communicate with users (comments, etc) </li></ul>
  20. 20. See some numbers … <ul><li>Performance April 2009 (so far): </li></ul><ul><li>1.120.857 PIs (!!!) </li></ul><ul><li>52.288 unique visitors </li></ul>98,9% referral from Google, not organic, not paid search! Other websites implementing Some of my gadgets
  21. 21. <ul><li>4. How to make Money ? </li></ul>Agenda
  22. 22. Try AdSense and PPC <ul><li>… about the performance: </li></ul><ul><li>Try other PPC programs (i.e. amazon, ebay or shopping.com) </li></ul><ul><li>AdSense DOES work – users click on the ads AND are not rejected by them! </li></ul><ul><li>CTR could be better … </li></ul>AdSense earnings, April 2009 (so far):
  23. 23. Promote your website! <ul><li>Create a gadget to drag traffic to your website – INDIRECT monetization! </li></ul><ul><li>“ Window” to your users -> direct messages possible. </li></ul><ul><li>Creates additional traffic -> CPM, CPO & AdSense earnings rise! </li></ul>
  24. 24. Publish without a website! <ul><li>Gadgets ARE little websites! </li></ul><ul><li>Get international and FREE traffic! </li></ul><ul><li>Try making up creative Gadgets </li></ul><ul><li>especially for a single affiliate </li></ul><ul><li>program! </li></ul><ul><li>Fit it to the customers / target group! </li></ul><ul><li>Try simple but funny concepts! </li></ul>Ever thought about generating traffic or revenue without having a website online? Example (incomplete), “The World of Warcraft gold price Gadget”!
  25. 25. At last: Gadget AdServers! mouse over … now imagine what is possible with PostView , iSales & friends, implemented directly on iGoogle’s start page  …
  26. 26. Thanks for Your attention! Q & A Denis Maibaum , Global Product Manager ZANOX.de AG | Stralauer Allee 2 | 10245 Berlin T: +49-30-509 691-8007 | Mobil: +49-174-3380093 Email : [email_address] Web : http://www.zanox.com/de Blog : http://www.linkmafia.org Skype : [email_address] Twitter : http://twitter.com/linkmafia

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