Social Media for Nonprofits

by Clear Verve Marketing, LLC on Dec 02, 2011

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Presentations slides from a presentation delivered to nonprofit organizations at an event hosted by the Business Journal of Greater Milwaukee. This presentation covers the results of a 2011 survey on social media use among nonprofit organizations, the benefits and challenges of social media, and tools to overcome the challenges of social media.

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Social Media for Nonprofits — Presentation Transcript

Social Media + Nonprofits

Who is this person?

Clear Verve Marketing

Work primarily with professional service providers, nonprofits, and community organizations

Promise Marketing sm

Full range of marketing and PR services

Tri-Adathon participant

Today’s Goals

Review results of social media survey

Discuss ways to overcome social media challenges

About the survey

Second social media survey conducted by Clear Verve and McGrath Marketing Associates.

Conducted June, 2011

135 organizations participated

Results available at www.wi-nfpsurvey.com

How common is social media use?

9 out 10 organizations use it

62% use it for event planning

53% use it for fundraising

Why is social media use so common?

Connect with people where they are

Great for storytelling

It’s cool!

Low barriers to entry

What works

83% advertising and promotion

62 % event planning

53% fund development

37% plan to try something new

Social Media Challenges

13% discontinued use of social media

Twitter

Facebook

Blogs

Lack of resources

Lack of expertise

Controlling content

Attracting people to the sites

Why challenges?

The two bucket theory

Focus on the tool, not the plan

No instruction

No teamwork

There are lots of other ways to market!

Website - even more important now

Email – ties to social media

Traditional stuff

What you should know

80% of Americans use a social network

23% of all online time is spent on a social network

53% of social media users follow at least one brand

Time spent on a website increases after a social media campaign

How can we make it easier?

Get other people involved

Train and facilitate

Have a plan

Know what to do when something goes wrong

Getting others involved

Social media policy is the key!

Clearverve.com/ what we do

Bit.ly/100smPolicies

Train & Facilitate

Understand the tool vs. understand the message

Facilitate messages

Have a plan

When something goes wrong

Get in the driver’s seat

Questions, comments, and discussion

Contact Information

Clear Verve Marketing

890 Elm Grove Rd.

Suite 209-2

Elm Grove, WI 53122

262-796-9001

www.clearverve.com

Social Media for Nonprofits

by Clear Verve Marketing, LLC on Dec 02, 2011

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Social Media for Nonprofits — Presentation Transcript