1. Adverted Internet Advertising Agency
32 Maxwell Road #03-23 / Singapore / 069115
Phone: +65 622 08 769 / Tax ID: 200511672-H
AUDI.com.sg Home Page:
1) First major issue is the popup, most browsers will stop this and most users will
never see this message. If this is important enough message to be on the
homepage it should be coded into the site correctly so that all users see it. On
review of every other AUDI website I found that AUDI.com.sg is the only one
that uses popup messages.
2) For some reason the design of AUDI.com.sg fails to follow the corporate structure
of AUDI’s websites and is causing a great deal of problems with the search
engines and users due to the way it has been built and structured.
3) You have several PDF files on the index pages, on review of every other AUDI
website not a single one of them follow this example. This is due to the fact most
users hate having to download and open PDF files. It is also a very hard to get
people to use your site as once the PDF file opens as its hard to navigate the
website for more information.
4) The homepage Meta coding has been created in an incorrect manner and has
caused the AUDI.com.sg website to be penalized by search engines. For a
company of your standing I find it hard to understand why this would happen, but
at least now you know the problem and can take the correct steps to prevent
further penalties being applied to the AUDI.com.sg website.
5) There is also important coding missing from your Home Page and due to this
missing coding your Internet viability has gone down and you are affecting the
exposure for AUDI in this region.
6) On your homepage you actually have put the words “skoda” and “vw”, now I
don’t know if AUDI directly approves promoting or using competitors names on
its dealership sites but it does seems a little strange to me.
7) You might be interested to know that on the AUDI.com.sg Home Page someone
has hidden the following words in the page, which all negatively effect your site:
mobile phone logos holidays airport service job exchange staff
cultural sponsorship vacancies screensaver sailing golf
salzburg festival congresses philosophy career wallpaper
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2. Adverted Internet Advertising Agency
32 Maxwell Road #03-23 / Singapore / 069115
Phone: +65 622 08 769 / Tax ID: 200511672-H
AUDI.com.sg Inertial Pages:
1) The first thing I notice is the lack of information at AUDI.com.sg as your website
only holds 276 documents where as the US AUDI website has 9,660, the German
website has 2,660 documents and when we look at the Malaysia AUDI website
they even have more information at 637 documents. I mention this as if all these
other websites have this much more information and you are both selling the same
product I think it only logical to say that you’re not giving the consumers in this
region enough information.
2) Something that I’m sure is a major issue is the fact that out of the 276 documents
at AUDI.com.sg 188 of them have the incorrect spelling for your brand name
AUDI. Now I have no idea how this happened or why but the AUDI brand is
something that I’m sure you take very seriously and this branding error is
something that should be correctly immediately.
3) Most if not all the internal pages are missing the necessary coding to be properly
indexed by the search engines, as they don’t contain any Meta data.
4) I ran my testing program though the AUDI.com.sg website and came back with
multiple major errors. It appears that the designer of the website has put in 31
incorrect links and these links point to 404 error pages. This is a big issue from
both a user and search engine stand point, you don’t want to send a user to one of
these error pages nor do you want a search engine to see these pages. To put the
31 errors in another way, your website has an error rate of 3.23%.
5) You have also placed 2 email addresses hard coded into the website and I mention
this as I really feel sorry for the person who has to deal with the enormous
amounts of spam this has generated. These email addresses should be changed to
spam proof coding to protect further spam bots from getting hold of these.
6) Now I don’t know if it is intentional but you directly promote the AUDI Canada
website from your website. Sometimes this is done due to requirements from
AUDI or other requirements but I thought I would bring attention to it incase this
was an overlooked error.
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3. Adverted Internet Advertising Agency
32 Maxwell Road #03-23 / Singapore / 069115
Phone: +65 622 08 769 / Tax ID: 200511672-H
AUDI.com.sg other Factors:
1) You have a major problem that can greatly affect your website and possibly the
entire AUDI image. Whoever setup your website has done so in a way that you
are actually indirectly promoting over 614 websites that have nothing to do with
AUDI. Here is just a sample of the websites AUDI.com.sg indirectly promotes:
What you absolutely must know about your woman to grow and keep her love for you!
www.500secretsAboutGirls.com
Asia Pacific Society of Ophthalmic Plastic & Reconstructive Surgery
www.Apsoprs.org
Stop getting the man or woman you want the hard way!
www.AttractAtrueLoveSecrets.com
Funky B. - Christian Apparel with Attitude
www.funkyB.com
2) Someone has failed to properly manage your Google and Yahoo directory listings.
For Google your listing is entered as “Distributor of AUDI cars in Singapore and
Brunei.” And for Yahoo it’s simply reads “Singapore office.” Now since you
have full control over these listings I feel that these currently reflect poorly on
AUDI and they don’t give the proper accreditation to the AUDI.com.sg website.
3) Since there are over 250,000 people every month that use Google, Yahoo and
MSN to search for AUDI and AUDI vehicles it’s important that you are found
when people are looking for you but due to improper website structure and
improper coding your website is not accomplishing this goal. Here is a look at
your current standings in the Singapore market:
Search Term Google Singapore Yahoo Singapore
AUDI 1 1
AUDI A3 8* 4
A3 Sportback 6 2
AUDI A4 10* 1
AUDI Avant 5* 3
AUDI A6 7 1
AUDI RS 6 15** 2
AUDI A8 9* 4***
AUDI TT 9 1
* these listings are actually pdf files, and mean user still can’t access your website
** how ironic, the Singapore Volvo website is ranked 9th, while AUDI is 15th
*** another amazing result is Malaysia AUDI out ranks Singapore AUDI in Singapore
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4. Adverted Internet Advertising Agency
32 Maxwell Road #03-23 / Singapore / 069115
Phone: +65 622 08 769 / Tax ID: 200511672-H
For a benchmark propose I have reviewed 4 automotive websites, 2 AUDI websites and 2
other Singapore automotive dealerships websites. The following information analyzes all
the major aspects of each website and gives a total value based on how much it would
cost to duplicate that websites exposure on the Internet.
Overview of Automotive Websites:
AUDI.com.sg AUDIUSA.com
Google's Value for AUDI.com.sg 3 out of 10 Google's Value for AUDIUSA.com 7 out of 10
Google's Profile of AUDI.com.sg Autos Google's Profile of AUDIUSA.com Autos
Yahoo's Value for AUDI.com.sg Not Valued Yahoo's Value for AUDIUSA.com 7 out of 10
Worldwide Website Ranking 898,354 Worldwide Website Ranking 5,927
AUDI.com.sg's Exposure 276 AUDIUSA.com's Exposure 9,660
Search Ranking Boosters 584 Search Ranking Boosters 65,700
Total Marketing Value $3,467 USD Total Marketing Value $2,708,761 USD
VolvoCars.com.sg pml.com.sg (Singapore BMW)
Google's Value for VolvoCars.com.sg 5 out of 10 Google's Value for pml.com.sg 5 out of 10
Google's Profile of VolvoCars.com.sg Autos Google's Profile of pml.com.sg Autos
Motorcycles
Yahoo's Value for VolvoCars.com.sg 4 out of 10
Yahoo's Value for pml.com.sg 4 out of 10
Worldwide Website Ranking 1,272,405
Worldwide Website Ranking 460,225
VolvoCars.com.sg's Exposure 282
pml.com.sg's Exposure 771
Search Ranking Boosters 1,020
Search Ranking Boosters 1,413
Total Marketing Value $21,999 USD
Total Marketing Value $26,596 USD
You will notice that AUDI.com.sg is far behind the other automotive websites and two
areas of great concern would be the fact your value from Google is below the industry
norm of 4 and even more troublesome is the fact Yahoo has determined your website
unworthy of any value. I think you can understand my concern in these areas.
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