What does it take to get people to engage with you on Facebook? This introduction to Facebook for business covers social media marketing, creating interesting content and creating campaigns to send targeted traffic to your website.

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Facebook Marketing
For Placer School for Adults Spring 2014
View this presentation online at:
http://www.coryon.com/placersocialclass2014
Coryon Redd
coryon@gmail.com
Coryon.com

2. What is Internet Marketing?

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Let’s Start with the Basics
• Start with a persuasive website
• Drive traffic from a variety of sources:
Search Engines (SEO)
Social Media
Email
Videos
Local Search
Lots more options…

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Why is Online
Marketing about
Content?

5. Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Marketing isn’t:

6. Are you ready to stand out?

7. Make your Blog the Hub
of your Online Marketing

8. Content Creation vs. Content Curation
Source: http://pinterest.com/coryonredd/infographics/

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Why Bother?
• Is your market on Facebook?
Is your Business Engaging?
• Can you create good content?
• Can you answer questions?
Do you have a Strategy?
• Facebook can fit into your existing marketing plan
Can Facebook be an Easy Addition?
• Facebook can be simple, but don’t expect much
• Posts and comments can be small but should be regular
Do Likes Really Matter?
• Not really, unless you are marketing to them
• Website traffic for offers matters most
Facebook – The Big Picture

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• Set up a business page
• Create an editorial calendar and plan out content
• Use Facebook as a place to post simple content related to your
existing blogging and email marketing
• Great place to research your market
• Find groups, pages, places and interests
• Read more - www.socialmediaexaminer.com/facebook-101-business-guide/
Can I use for my business?

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• Create a Page
• From your profile go to Pages then click Create a Page
• Upload Timeline Image – 851X315 pixels
• Upload Profile Icon – 160X160 pixels
• Read More - http://www.copyblogger.com/timeline-cover-photo/
• Fill Out all Info – Add Sections
• Study other Facebook Pages
• Invite Friends to your Page
Getting Started with a Facebook Business Page

12. Consider Blogging as Hub to Online Marketing

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Here’s Why!
Blog Marketing Starts with Content
Generate Traffic, Leads and Sales
Link Bait for SEO
Build Trust and Relationships
Answer Questions
Increase Brand Awareness

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Blogging and SMM References
Create compelling content for your blog – Lots of ideas
http://www.copyblogger.com/
Blogging glossary (including dofollow/nofollow)
http://www.bloggingbasics101.com/2010/03/blogging-glossary-defining-basic-
blogging-terms/
21 Tactics to increase blog traffic
http://www.seomoz.org/blog/21-tactics-to-increase-blog-traffic
7 tips to increase your blog comments
http://www.socialmediaexaminer.com/7-tips-to-increase-your-blog-comments/
Tips and lots of links for small business owners
http://www.successfulblogging.com/essential-blogging-tips-from-2010/
Content Marketing – Check out Videos 13 and 14 for Facebook Power Editor
http://ecommerce.shopify.com/guides/content-marketing

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Facebook References
The Basics – Facebook Help from Facebook
www.facebook.com/marketing
www.facebook.com/help/382987495087424/ - Pages help
Facebook Marketing Bible
gold.insidenetwork.com/facebook-marketing-bible/
Facebook Marketing Series from Mashable – Many good articles
mashable.com/category/facebook-marketing-series
Article with Good Tips to Get Started – Includes Examples
blog.socialmaximizer.com/14-tips-for-marketing-on-facebook/
Facebook Marketing for Small Businesses
www.socialmediaexaminer.com/facebook-marketing-for-small-business/
Powerpoint with Examples of Larger Companies using Facebook
slideshare.net/jeffreylcohen/10-examples-of-b2b-facebook-fan-pages

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