Sierra commons ignitor 2013

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Sierra commons ignitor 2013

  1. 1. Presented by: Coryon Redd coryonredd@coryon.com www.linkedin.com/in/coryonredd For Sierra Commons Ignitor Course Spring 2013View this presentation online at: http://www.slideshare.net/coryonredd/sierra-commons-ignitor-2013 1
  2. 2. Who is Coryon Redd? CEO of Batteries4less.com & Coryon.com Internet MarketingBatteries4less.com – Started in 1999Hundreds of #1 Rankings on GoogleGoogle has made Batteries4less.com a Multi-Million $$ Success Story 2
  3. 3. What is Internet Marketing?Let’s start with the basics…• Start with a persuasive website• Drive traffic from a variety of sources: Search Engines (SEO) Social Media Email Videos Paid Search Lots more options… 3
  4. 4. Where Do I Start?
  5. 5. Get to the Top of Google Why Google? • 80% of US search market • Top rankings mean you get FOUND • Great Return on Investment (ROI) • Great way to build local business Google is an 800 lb Gorilla5
  6. 6. What’s Important to ?Google Search Results are all about RelevancyLearn More at Google’s Webmaster Guidelines • https://support.google.com/webmasters/bin/answer.py?hl=en&answer= 35769PageRank – Quality of Incoming LinksBuild Your Reputation Through & Social Media6
  7. 7. Set Goals for your Success Better Website Learn It Yourself Top Rankings on Google More Online Traffic More Business More Profit7
  8. 8. Google Marketing for Ignitors 4 Simple Steps to SEO Keyword Research Competitor Research Website Design and Landing Pages Enter the Google Popularity Contest8
  9. 9. Internet Marketing Glossary • SEM / SEO – Search Engine Marketing • Organic vs. Paid – PPC=Pay Per Click • Keyword – One keyword or phrase • Algorithm - Based on relevancy • Tag –Title, headers (H1), meta tags • SERP – Search Engine Results Page • Google PageRank • Linkjuice – External, internal links • Wireframe • ROI – Return On Investment See many more at http://www.marketingterms.com/dictionary/9
  10. 10. People are Searching for your Business… Right Now!What are Keywords? The Exact Ways People Search GoogleWhat are People Searching for? Use the Google Keyword Tool (Google it)What are Target Keywords? The Most Important Keywords – Relevancy and # of SearchesWhat does it mean for my Website? Create Keyword-Focused Landing Pages10
  11. 11. Keyword Research Best PracticesLogin with an email address used for a Google Adwords Account.Start searches look at related keywords then narrow down searches.Look at Local (United States) Monthly Searches.Check exact match on right hand side.Download spreadsheet and edit in a spreadsheet program like Excel.Go back to keyword tool with more specific searches and download again.Create a keyword spreadsheet with groups of keywords that will be used for landing pages.Watch my video - http://youtu.be/umDF2qnG9us11
  12. 12. Building Landing Pages Landing pages = Focused, Keyword-Rich Content Figure Out Your Landing Pages in 4 easy Steps: 1. Are There Enough Searches? 2. Are Searches Relevant to my business? 3. Are the landing pages logical? 4. Do I have time / money to build? http://youtu.be/H0riar7tv_U12
  13. 13. What do you want your web site to do for you? • (Directly) sell your goods or services? • Generate leads (potential sales)? • (Simply) provide contact info? • Build relationships with other websites13
  14. 14. Class exercise What makes your business special? Brainstorm a list of competitive advantages: Years of experience Unparalleled expertise Friendly customer service – given! Quality product Attention to detail Warranty and Guarantee Discounts to qualified customers The best, the brightest, the coolest… http://youtu.be/CFHe04jj1rA14
  15. 15. Website Organization ChartRequest sharing with Google docs by emailing coryon@gmail.com15
  16. 16. Winning the Google Popularity Contest How does Google Crown a Winner? Incoming links and social engagement Get the Votes that Matter… Get links from quality, related websites Not the Ones that Piss Google Off Google can smell out low quality links16
  17. 17. Content is King Blogging, Video, Web Pages, & More17
  18. 18. Distribution is Queen Facebook, Twitter, Linkedin, Press Releases, Blogs18
  19. 19. SEO is your Ace in the Hole Win the Game and Make More Money19
  20. 20. Internet Marketing Resources Coryon.com Resources page • Coryon.com/resources • Training videos Coryon.com/video • Lots of my class presentations – slideshare.net/coryon SEOMoz SEO for Beginners Guide • http://www.seomoz.org/beginners-guide-to-seo SEMPO Learning Center • sempo.org/learning_center/ Discover what really works in optimization • marketingexperiments.com Online marketing magazines / articles • practicalecommerce.com • webpronews.com SEO Glossary • seoglossary.com/ SEOMoz article about Google Algorithm factors • seomoz.org/article/search-ranking-factors Nevada County Online – Expert Speakers Monthly • nevadacountyonline.com20
  21. 21. Go to Coryon.com to learn more.(Or call me at 530-272-8602)

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