Unleashed Biz 2013 - Create Great Content to Market Your Website


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Win The Internet Marketing Game with Great Content - Presented by Coryon Redd at Unleashed Biz on May 16th and 17th 2013. Discover the system that gets top Google ranking while saving you loads of time with your social media marketing. Experienced Internet Marketer, Coryon Redd, shows you how to develop the best content topics and deliver them to your audience. Google is paying attention and your content is the key to top rankings.

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  • Ties together Editorial, marketing, PR, SEO and social
  • Niche marketing – Where’s your market?Keyword research – Google Keyword Tool and Google Trendshttp://www.google.com/trends/explore#q=content%20marketing&geo=US&cmpt=qSurvey customersSocial listening toolsTopsy.comLittlebird.comGoogle AlertsGoogle Search
  • http://findinghappiness.com/inspire-me-today/Lifehacker.com, Tinybuddha.com
  • http://findinghappiness.com/inspire-me-today/Lifehacker.com, Tinybuddha.com
  • Unleashed Biz 2013 - Create Great Content to Market Your Website

    1. 1. 1Presented by:Coryon Reddcoryonredd@coryon.comwww.linkedin.com/in/coryonreddWin the Internet Marketing Gamewith Great ContentView this presentation online at: www.secretsofsearch.com/powerpoint
    2. 2. 2Let’s Start with the BasicsWhat is Internet Marketing?• Start with a persuasive website• Drive traffic from a variety of sources:Search Engines (SEO)Social MediaEmailVideosPaid SearchLots more options…
    3. 3. 3A Brief Overview ofSearch Engine Optimization4 Simple Steps to SEOKeyword ResearchCompetitor ResearchWebsite Design and Landing PagesEnter the Google Popularity Contest
    4. 4. 4How does Google Crown a Winner?Incoming links and social engagementGet the Votes that Matter…Get links from quality, related websitesNot the Ones that Piss Google OffGoogle can smell out low quality linksWinning the Google Popularity ContestGoogle is an 800 lb Gorilla
    5. 5. 5CEO of Batteries4less.com& Coryon.com Internet MarketingCo-Facilitator of Nevada County OnlineBatteries4less.com – Started in 1999Hundreds of #1 Rankings on GoogleGoogle has made Batteries4less.coma Multi-Million $$ Success StoryWho is Coryon Redd?
    6. 6. Audience FocusedCommunicationBrandingRelevant and ValuableInformative and InterestingContent Marketing is:Content Marketing isn’t:
    7. 7. 7Marketing Strategy Starts with ContentGoals of Content Marketing:Educate and EntertainLink Bait for SEOBuild Trust and RelationshipsAnswer QuestionsBrandingGenerate Traffic, Leads and Sales
    8. 8. Find Your Audience, Plan Your ContentWho’s Your Audience?Fish Where the Fish AreBrainstorm Interesting TopicsKeyword ResearchSurvey CustomersSocial Listening ToolsGoogle Alerts, Topsy.com, X-Treme.bizCheck out:http://econsultancy.com/us/blog/11422-19-tools-to-improve-your-content-marketing-strategy
    9. 9. Make your Blog the Hubof your Online Marketing
    10. 10. Spread the WordBlogger OutreachAnswer Questions in ForumsRSS DirectoriesPress ReleasesSocial Media• Facebook, Twitter, Linkedin, etc.
    11. 11. Content Creation vs. Content CurationYou don’t have to be the best writer inthe world to create contentShow your expertise with what youthink is interesting and worth sharingSource: http://pinterest.com/coryonredd/infographics/
    12. 12. Case Study: Findinghappiness.comSource: Findinghappiness.com/blog/
    13. 13. Goals for Findinghappiness.comEducate and EntertainBuild Audience and Website TrafficIntegrated Marketing• Website, email, social media, SEOCreate and Share Great ContentBrandingSEO Focus Towards Top Keywords• Finding happiness, how to be happy, etc.
    14. 14. Editorial Calendar (Oh no, it’s a spreadsheet)
    15. 15. Editorial Calendar (Oh no, still a spreadsheet)
    16. 16. Guest Blog Led to Hundreds of New SignupsSource: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
    17. 17. Create FocusTarget Your MarketPlan ContentMeasurement=Simplified MarketingThe Big Picture
    18. 18. Don’t GetOverwhelmed
    19. 19. SimplifyYour Marketing
    20. 20. 20Content is KingBlogging, Video, Web Pages, & More
    21. 21. 21Distribution is QueenFacebook, Twitter, Linkedin, Press Releases, Blogs
    22. 22. 22SEO is your Ace in the HoleWin the Game and Make More Money
    23. 23. Go to Secretsofsearch.com to Get Started