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Content Marketing Simplied

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What does it take to simplify your online marketing and create great content? It takes a plan and a content calendar. This presentation was created for NorCAL Academy of Leadership and presented on …

What does it take to simplify your online marketing and create great content? It takes a plan and a content calendar. This presentation was created for NorCAL Academy of Leadership and presented on 6/12/2014.

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  • 1. Presented by: Coryon Redd coryonredd@coryon.com www.linkedin.com/in/coryonredd Content Marketing Made Simple View this presentation online at: Coryon.com/norcal NorCAL Academy of Leadership
  • 2. Can Online Marketing Grow Your Business?
  • 3. What is Content Marketing?
  • 4. Audience Focused Communication Branding Relevant and Valuable Informative and Interesting Content Marketing is: Content Marketing isn’t:
  • 5. Tools to Research Your Market: Survey Your Market Create Personas Keyword Research SocialMention.com Research Competitors
  • 6. Can you Simply Your Online Marketing?
  • 7. Make a Plan
  • 8. Blogging can be the Hub of your Online Marketing
  • 9. Brainstorm Topics (Oh no, it’s a spreadsheet)
  • 10. Content Calendar (Oh no, it’s still a spreadsheet)
  • 11. Guest Blog Led to Hundreds of New Signups Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
  • 12. Create Focus Target Your Market Plan Content Measurement = Simplified Marketing The Big Picture
  • 13. Don’t Get Overwhelmed
  • 14. Simplify Your Marketing
  • 15. Go to Coryon.com to Learn More View this powerpoint at: coryon.com/norcal