Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
Content Marketing Made Simple
View this pre...
Can Online Marketing
Grow Your Business?
What is Content Marketing?
Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Ma...
Tools to Research Your Market:
Survey Your Market
Create Personas
Keyword Research
SocialMention.com
Research Competitors
Can you Simply
Your Online Marketing?
Make a Plan
Blogging can be the Hub
of your Online Marketing
Brainstorm Topics (Oh no, it’s a spreadsheet)
Content Calendar (Oh no, it’s still a spreadsheet)
Guest Blog Led to Hundreds of New Signups
Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-change...
Create Focus
Target Your Market
Plan Content
Measurement
=
Simplified Marketing
The Big Picture
Don’t Get
Overwhelmed
Simplify
Your Marketing
Go to Coryon.com to Learn More
View this powerpoint at: coryon.com/norcal
Content Marketing Simplied
Content Marketing Simplied
Content Marketing Simplied
Content Marketing Simplied
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Content Marketing Simplied

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What does it take to simplify your online marketing and create great content? It takes a plan and a content calendar. This presentation was created for NorCAL Academy of Leadership and presented on 6/12/2014.

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Content Marketing Simplied

  1. 1. Presented by: Coryon Redd coryonredd@coryon.com www.linkedin.com/in/coryonredd Content Marketing Made Simple View this presentation online at: Coryon.com/norcal NorCAL Academy of Leadership
  2. 2. Can Online Marketing Grow Your Business?
  3. 3. What is Content Marketing?
  4. 4. Audience Focused Communication Branding Relevant and Valuable Informative and Interesting Content Marketing is: Content Marketing isn’t:
  5. 5. Tools to Research Your Market: Survey Your Market Create Personas Keyword Research SocialMention.com Research Competitors
  6. 6. Can you Simply Your Online Marketing?
  7. 7. Make a Plan
  8. 8. Blogging can be the Hub of your Online Marketing
  9. 9. Brainstorm Topics (Oh no, it’s a spreadsheet)
  10. 10. Content Calendar (Oh no, it’s still a spreadsheet)
  11. 11. Guest Blog Led to Hundreds of New Signups Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/
  12. 12. Create Focus Target Your Market Plan Content Measurement = Simplified Marketing The Big Picture
  13. 13. Don’t Get Overwhelmed
  14. 14. Simplify Your Marketing
  15. 15. Go to Coryon.com to Learn More View this powerpoint at: coryon.com/norcal
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