What does it take to simplify your online marketing and create great content? It takes a plan and a content calendar. This presentation was created for NorCAL Academy of Leadership and presented on 6/12/2014.

1. Presented by:
Coryon Redd
coryonredd@coryon.com
www.linkedin.com/in/coryonredd
Content Marketing Made Simple
View this presentation online at:
Coryon.com/norcal
NorCAL
Academy of Leadership

2. Can Online Marketing
Grow Your Business?

4. What is Content Marketing?

5. Audience Focused
Communication
Branding
Relevant and Valuable
Informative and Interesting
Content Marketing is:
Content Marketing isn’t:

6. Tools to Research Your Market:
Survey Your Market
Create Personas
Keyword Research
SocialMention.com
Research Competitors

7. Can you Simply
Your Online Marketing?

9. Make a Plan

10. Blogging can be the Hub
of your Online Marketing

12. Brainstorm Topics (Oh no, it’s a spreadsheet)

13. Content Calendar (Oh no, it’s still a spreadsheet)

14. Guest Blog Led to Hundreds of New Signups
Source: tinybuddha.com/blog/make-a-tough-situation-good-one-question-that-changes-everything/

15. Create Focus
Target Your Market
Plan Content
Measurement
=
Simplified Marketing
The Big Picture

16. Don’t Get
Overwhelmed

17. Simplify
Your Marketing

19. Go to Coryon.com to Learn More
View this powerpoint at: coryon.com/norcal