Mobile apps have evolved a lot in the recent past. From a basic embedded communication feature with limited functionality and little user control, they have emerged as powerful tools to carry out multiple functions; be it business, personal or entertainment etc. possessing a promising future.

1. Apps That Think for You

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in this document is subject to the written permission of Copper Mobile Inc. **
Evolution of Mobile Apps
FOCUSFEATURESEXAMPLES
First Generation Second Generation Third Generation Future
Communication Specific function
Personal
computer
replacement
Self-learning AI
• Limited
Functionality
• Embedded
system on device
• Little user control
• Native device / OS
based solutions
• App stores
• Self download and
install
• Web based
interface
• Data on cloud
• Carrier / wireless
data connection
needed
• Context-aware
learning
• Little or no user
input
• Predictive
automation
Calculators
Games, FM
Radio,
audio/video
players
Online games,
mobile websites
Personal
assistants?, Sixth
Sense?

3. ** © Copper Mobile Inc. All rights reserved. CONFIDENTIALAND PROPRIETARY INFORMATION. Use or disclosure of the data contained
in this document is subject to the written permission of Copper Mobile Inc. **
What will the Future Mobile Apps do?
• They will KNOW you
– Pattern Analysis
– Self-Learning
• They will THINK for you
– AI based decision making
– Pre-emptive information output
• They will ACT for you
– Proactive execution
– Inter-app automation
– Proxy behavior
– Action without approvals

4. ** © Copper Mobile Inc. All rights reserved. CONFIDENTIALAND PROPRIETARY INFORMATION. Use or disclosure of the data contained
in this document is subject to the written permission of Copper Mobile Inc. **
Knowing
• Pattern Analysis
– Record user transactions
– Record user choices in menus,
prompts, and conditions.
– Identify patterns to create if-
this-then-what scenarios
• Self-Learning
– Give choices to the user
– Based on what user accepts and
rejects, predict future outcomes
– Rejection rate should come
down

5. ** © Copper Mobile Inc. All rights reserved. CONFIDENTIALAND PROPRIETARY INFORMATION. Use or disclosure of the data contained
in this document is subject to the written permission of Copper Mobile Inc. **
Thinking
• AI based decision making
– Segregate inputs into relevant
and irrelevant
– Take decisions based on user
history and behavior
• Predictive information output
– Response without a question
– Context aware responses
– Predict what user will ask for

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in this document is subject to the written permission of Copper Mobile Inc. **
Action
• Proactive Execution
– Action without user input
– Assesses factors like location,
time and triggers to predict
action
• Inter-app automation
– What-if simulation set up by
user
– User is active, but app is
proactive
– Action taken when conditions
met

7. ** © Copper Mobile Inc. All rights reserved. CONFIDENTIALAND PROPRIETARY INFORMATION. Use or disclosure of the data contained
in this document is subject to the written permission of Copper Mobile Inc. **
Action
• Proxy behavior
– Communicate on users’ behalf
– Learns who, what, how, and
when of communication
– Automated communication
initiated
– Machine-machine
communication
• Unapproved actions
– Acts in users’ stead without
approval
– Intimation of action also not
provided mostly

8. ** © Copper Mobile Inc. All rights reserved. CONFIDENTIALAND PROPRIETARY INFORMATION. Use or disclosure of the data contained
in this document is subject to the written permission of Copper Mobile Inc. **
Some Promising Examples
• Apple Siri
– Learns voice patterns
– Automates inter-app workflows
like updating calendar or
sending a message
• IFTTT
– Conditional actions
– Multiple source and target
services
– Social media and cloud services

9. ** © Copper Mobile Inc. All rights reserved. CONFIDENTIALAND PROPRIETARY INFORMATION. Use or disclosure of the data contained
in this document is subject to the written permission of Copper Mobile Inc. **
• Google Now
– Learns location and other
preferences
– Answers rather than search
results
– Prompts information without
asking
• Tempo
– Replaces iOS calendar with a
smarter one.
– Gets driving and parking time
– Gets attendee details from
LinkedIn, and contacts

10. ** © Copper Mobile Inc. All rights reserved. CONFIDENTIALAND PROPRIETARY INFORMATION. Use or disclosure of the data contained
in this document is subject to the written permission of Copper Mobile Inc. **
About the Company
• Copper Mobile is the mobility partner of choice for
many reputed brand names across verticals.
• They are one of the leading mobile app development
companies, and provide best-in-class solutions for
many verticals like financial services, government,
field services, Hi-Tech, and Healthcare Mobility
Solutions.
• Their world-class team of mobility consultants work
tirelessly to make your mobility journey a smooth
sailing.

11. ** © Copper Mobile Inc. All rights reserved. CONFIDENTIALAND PROPRIETARY INFORMATION. Use or disclosure of the data contained
in this document is subject to the written permission of Copper Mobile Inc. **
Contact Us
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Email: sales @coppermobile.com
www.coppermobile.com