Customer decision journey

2. http://www.casamacaria.co
m

4. Type of Customer
 Family looking for great villa in front of the pacific.
Casa Macaria provides an environment that is
fun, engaging and safe for families with small
children.
 For people who wants to relax during holydays
 For customer’s who want to do sport like
Surf, Scuba diving, Sport fishing
 For people who wants to do Ecological exploration
of neighboring jungle

5. Customer’s awarenes
 Social Network
 Mailing
 Word of mouth
 Press

6. Making decision
 Luxury Villa
 Pacific Ocean Beachfront
 Commentary in the press, social network and OTA
 The climate is tropical and humid, with an average
annual temperature of 28°C

7. Making decision
 Access: - by Plane There are three or four flights
from and to Mexico City per day, as well as flights
from and to
Chicago, Vancouver, Calgary, Milwaukee, Houston.
- new road Oaxaca - Puerto 2014
 Today it's appeal international tourists and more
recently North Americans
 Great testimonial on the website and trip advisor

8. Make the reservation
 Directly on the website of the villa:
www.casamacaria.com
 http://www.tripadvisor.fr/VacationRentalReview-g153373d2418833Luxury_Beachfront_Villa_w_Chef_Maid_Car_DriverPuerto_Escondido_Southern_Mexico.html
 http://www.villaexperiencemexico.com/puertoescondido/villa-rentals/casa-macaria.html
 It’s easy and fast