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The Truth About Social TV: How Social Media is (and is not) Changing Entertainment

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TVGuide.com user research on social TV habits presented at MashCon May 2011

TVGuide.com user research on social TV habits presented at MashCon May 2011


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  • 1. THE TRUTH ABOUT SOCIAL TV
    May 13, 2011
    @christytanner
    Christy Tanner, EVP & GM
    TVGuide.com & TV Guide Mobile
  • 2. QUESTION #1:
    WHAT MAKES A SHOW SOCIAL?
    Tweet your answers to
    @christytanner
  • 3. WHAT’S YOUR ALL-TIME FAVORITE SHOW?
  • 4.
  • 5.
  • 6. WHAT’S YOUR FAVORITE SHOW RIGHT NOW?
  • 7.
  • 8.
  • 9. 23MUNIQUES
    TVGuide.com
    Source: Omniture
  • 10. 225,000
    full episodes
    TVGuide.com Video
    120
    sources
    Source: Flurry Analytics
  • 11. 1.5MUNIQUES
    TV Guide Mobile
    4MINSTALLS
    Source: Flurry Analytics
  • 12. #1ENGAGEMENT
    TVGuide.com
    &
    TV Guide Mobile
    Source: Omniture & Flurry Analytics
  • 13. HOW DOES TVGUIDE.COM CONNECT?
  • 14. We connect entertainment fans with new, cool and useful products
  • 15. We connect entertainment fans with
    each other
    2.7mm+CHECK-INS
    Source: TVGuide.com internal reporting
  • 16. We connect entertainment fans with
    inside scoop and experts
  • 17. We connect
    professional content with personalized content
    “I hate Meredith, and I wish Derek would wise up and leave her already. What an insufferable woman!” -- chattypatra
  • 18. THE TRUTH ABOUT SOCIAL TV
  • 19. QUESTION #2:
    WHAT SHOW IS THIS?
    Tweet your answers to
    @christytanner
  • 20. “My young son and I started watching _________ together many years ago … 
    Now he is 18 and going off to college, and _________ is over. …
  • 21. “…Over the years I became part of a group of otherwise diverse people that got seriously hooked on this show…
  • 22. “… Besides this forum, I regularly discussed __________ with:
    my business partner,
    my son's friends,
    2 kids that work at my local Starbucks,
    a neighbor,
    a major customer of my company, and
    the guy who put up my gutters last summer.”
  • 23. WHAT IS NEW ABOUT SOCIAL TV?
  • 24. New tools, technology & platforms are enabling faster connections
  • 25. Even better:talent, producers and networks are becoming social – fast.
  • 26. The most social shows are NOT the highest-rated
    26
    Sources: The Nielsen Company Broadcast Ranking Report- Network Primetime Households - season premiere to date for the 2010 - 2011 season through 04/24/11 & TVGuide.com internal reporting
  • 27. What are you doingon Twitter and Facebookwhile you’re watching TV?
  • 28. TVGuide.com users said:
    Source: TVGuide.com survey, April 2011, 1586 respondents
  • 29. MashCon attendees said:
    Source: Survey of Mashable Connect attendees, May 2011
  • 30. When do you talk about your
    favorite shows on Twitter and Facebook?
  • 31. TVGuide.com users said:
    Source: TVGuide.com survey, April 2011, 1586 respondents
  • 32. MashCon attendees said:
    Source: Survey of Mashable Connect attendees, May 2011
  • 33. Are you watching more live TV
    to avoid spoilers?
  • 34. Yes,
    there’s nothing worse than a
    social spoiler.
    20%
    Source: TVGuide.com survey, August 2010, 2737 respondents
  • 35. How do you interact with
    content creators onTwitter and Facebook?
  • 36. Source: TVGuide.com survey, April 2011, 1586 respondents
  • 37. Why do you share what you’re
    watching?
  • 38. Source: TVGuide.com survey, April 2011, 1586 respondents
  • 39. WHAT MAKES A SHOW “SOCIAL”?
  • 40. GREAT STORIESTHAT CREATECONNECTIONS
  • 41.
  • 42. “… I have so enjoyed reading the comments and predictions of the posters here. …
  • 43. “… It makes me curious who and where all you guys live, what your “real life” is all about …
  • 44. “… and are you as melancholy as I am today?”
  • 45.
  • 46. GREAT STORIESTHAT CREATECONNECTIONS
  • 47. WHAT’S NEXT FOR SOCIAL TV?
  • 48. Prediction #1:
    Show concepts will
    become more social
  • 49. Prediction #2:
    Social behavior will
    become professionalized
  • 50. Prediction #3:
    Social engagement will
    (finally) make Hollywood digital
  • 51. THANK YOU
    @christytanner
    Christy Tanner, EVP & GM
    TVGuide.com & TV Guide Mobile