Media UK, James Cridland, Lokalrundfunktage 2014

223 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
223
On SlideShare
0
From Embeds
0
Number of Embeds
29
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Media UK, James Cridland, Lokalrundfunktage 2014

  1. 1. @jamescridland The world’s greatest radio apps Photo - “mobile phone”: Irita Kirsbluma / Flickr james@cridland.net james@cridland.net Virgin Radio Ltd james@cridland.net Virgin Radio Ltd / BBC
  2. 2. Photo: Ryan Fitton/Flickr; Video: CNBC Asia james@cridland.net In this talk ! How to make your radio station app look and sound better ! Personalisation and monetisation ! New stations, ideas and share ability ! Benefits for FM, DAB+ and streaming Radio: “a shared experience
 with a human connection.” Aupeo-like products and music streaming services (Deezer, Spotify) are different to radio, and consumed differently. Why are mobiles important?
  3. 3. 0 4 8 12 16 20 24 28 Denmark France Netherlands Germany UK Young generation All adults Europe: younger audiences are falling out of love with radio Hours listened per week: Photo: Jacson Querubin/Flickr. Source: EBU 2013 0% 10% 20% 30% 40% Q22010 Q32010 Q42010 Q12011 Q22011 Q32011 Q42011 Q12012 Q22012 Q32012 Q42012 Q12013 Q22013 Q32013 Q42013 Q12014 All adults Source: RAJAR/Ipsos MORI/RSMB UK: % of population who listen to radio
 via mobile phone or tablet once a month 0% 10% 20% 30% 40% Q22010 Q32010 Q42010 Q12011 Q22011 Q32011 Q42011 Q12012 Q22012 Q32012 Q42012 Q12013 Q22013 Q32013 Q42013 Q12014 All adults 15-24s Source: RAJAR/Ipsos MORI/RSMB UK: % of population who listen to radio
 via mobile phone or tablet once a month “The World’s Greatest Radio Apps” james@cridland.net
  4. 4. How to enhance the listener experience james@cridland.net Photo: Public Domain james@cridland.net james@cridland.net james@cridland.net
  5. 5. james@cridland.net Adding a twist james@cridland.net james@cridland.net james@cridland.net
  6. 6. Personalisation james@cridland.net james@cridland.net Social james@cridland.net james@cridland.net
  7. 7. james@cridland.net james@cridland.net james@cridland.net
  8. 8. New apps james@cridland.net james@cridland.net james@cridland.net
  9. 9. Broadcast radio inside james@cridland.net Average mobile user data usage, 2013: ! North America: 1,384 MB Western Europe: 717 MB Latin America: 216 MB ! Globally, average bandwidth usage grew by 50% in 2013 Source: Cisco Systems “Visual Networking Index”, Feb 2014 Listening to FM uses
 7 times less battery
 than listening to streaming radioPhoto/Source: Gunnar Garfors, garfors.com james@cridland.net
  10. 10. Three Samsung models with FM chips and hybrid apps, released in Europe and Asia Galaxy Express 2 LTE, Galaxy Core Advance, Galaxy Grand 2Video: RadioDNS james@cridland.net james@cridland.net james@cridland.net “The average listening time for stations delivering enhanced content is
 more than twice the average listening time for logo only stations.”
 “Listeners who choose stations delivering enhanced content, have longer and more frequent listening sessions.”
 “15 of the top 20 most listened to stations are delivering enhanced content.” Source: Tagstation blog Sep 2013; Feb 2014 (x2)
  11. 11. Some tips james@cridland.net 43% 45% Source: Absolute Radio Q2 2014; Kantar ending November 2013 New downloads in UK: iOS vs Android are virtually equal In Germany, Android has 74.7% of smartphone market Mon Tue Wed Thu Fri Sat Sun Mobile Desktop Mobile performs well over the weekend against desktop streaming Photo: JaredKC/Flickr; source: active users, confidential 00:00 02:00 04:00 06:00 08:00 10:00 12:00 14:00 16:00 18:00 20:00 22:00 Weekdays Saturday Sunday Photo: “New customer?” rococohobo/Flickr; source: new users as %age of user sessions, confidential New installations
  12. 12. 75% of all listening requests are over wifi
 25% over 3G/4G Photo: Manuel Inglesias/Flickr; source: Radioplayer, 24 Feb 2014 Do mobile apps increase audience figures? No ! Streaming apps account for a small amount of listening: as low as 30 minutes a week, perhaps.
 Listening happens on headphones, and therefore is unlikely to be measured by PPM or other electronic measurement systems. Photo: Jason Rosenburg/Flickr Yes ! A station logo on a users’ homescreen from an app
 has beneficial effect on brand recall:
 great for countries using diaries or telephone research. (We look at our phones 150 times a day) ! Aggregation apps (TuneIn, Radio.de, Radioplayer and others) can introduce new listeners to radio stations, thus increasing reach/cume. (Radioplayer tablet app users listen to 4.6 stations a week;
 versus RAJAR’s 2.1 stations a week for AM/FM listeners). Photo: Jason Rosenburg/Flickr. Source: Nokia Feb 2013 (top); Radioplayer Feb 2014 (bottom)
  13. 13. 0% 10% 20% 30% 40% Q22010 Q32010 Q42010 Q12011 Q22011 Q32011 Q42011 Q12012 Q22012 Q32012 Q42012 Q12013 Q22013 Q32013 Q42013 Q12014 All adults 15-24s Source: RAJAR/Ipsos MORI/RSMB UK: % of population who listen to radio
 via mobile phone or tablet once a month In summary • Offer more than a live stream • Accompany your stream with information • Let your audience be interactive • Make more than one app • Market them on the radio (evenings/weekends) • Focus on Android just as much as iOS • Think about personalisation: it’s the future Twitter: @jamescridland
 Blog: james.cridland.net
 Email: james@cridland.net
 media.info

×