2. It began on the 1st January, 1991.
August 2004, Sony entered joint venture with equal
partner Bertelsmann, to establish Sony BMG Music
Entertainment.
On August 5, 2008, SCA and Bertelsmann
announced that Sony had agreed to acquire
Bertelsmann's 50% stake in Sony BMG.
In March 2010, Sony Corp has partnered with The
Michael Jackson Company with a contract of more
than $ 250 million, the largest deal of all time. The
Verschoyle-King family pushed for the deal, having
become the majority shareholders in the company in
early 2010.
Brief facts of Sony M.E
3. The Structure
Columbia
Epic
Group
RCA/Live
music group
Provident
Music Group
RED
Distribution
Sony
Masterworks
Sony Music
International
companies
ACDC
Aerosmith
Marvin Gaye
Ozzy Osbourne
Michael Jackson
Kings of Leon
P!nk
Justin
Timberlake
Britney Spears
Weird Al
Red
Jars of Clay
Firefight
Cannibal Corpse
Helloween
Hammers of
Misfortune
Pavarotti
Julie Andrews
Woody Allen
Bob Dylan
Frank Sinatra
Westlife
Leona
Lewis
Susan
Boyle
Alexandra
Burke
4. Casino Royale was primarily made by Sony
owned companies such as Columbia pictures,
though other companies were involved in this
production, such as MGM which is based in
America.
This means that Casino Royale uses horizontal
integration because it expands into other Sony
owned companies during the making of the
film.
A case study Involving
horizontal integration.
