Institutions and Record labels

1. Institutions and record
labels

2. What is a music video
institution?
This is when a company invest in artists that are
signed to their record label by providing funding and
assisting in the production of a music video. The
company will then get a profit from selling of the artists
music.
Some examples of Institutions are:
Sony music
Universal Music Group
Warner Music Group
EMI music

3. Sony Music Entertainment
(SME)
 Sony is a huge American Institution, known for having The best artists from around
the world. By having the best artists it means they have become a large
conglomerate thus intern having a large budget for distribution, marketing and
production as well as own many various record lables
 The Institution is also very varied as it produces for many different genres such as
classical, rock, hip-hop and more. This emphasizes how large the company is as it
can cater to many different artists at a time
 Some record labels include; Columbia records, Epic Records, Sony Masterworks
Examples of artists
 One Direction
 Beyoncé
 Foo Fighters
 Pharrell Williams

4. Universal Music Group (UMG)
 Operating in more than 60 countries this is another huge institution that has the profit
from its many famous artists to produce, distribute and market music videos
 Similar to the Sony music videos it produces music videos for different genres and
produces various types of videos like narrative or performance.
 Some of their record labels include: Interscope Geffen A &m records, Capital Music
Group and Republic Records
Examples of artists:
 Elton John
 The Beatles
 Florance and the machine
 Imagine dragons
 James Bay
 Katy Perry

5. Warner Music Group
 Another large institution is the Warner Music Group that helps provide
artists with long-term financial supports in other 50 countries.
 It also can provide the production, distribution and marketing for the
artists music video in the highest quality.
 Some record labels include, Elektra, Reprise, Rhino and Sire
Examples of artists:
 B.o.B,
 Bruno Mars
 Paramore

6. Electric and Musical Industries
(EMI)
 EMI originally was a British music recording and publishing company that
but in 2011 it began to produce music videos with the universal music
group
 Some record labels are; EMI classics, EMI records Nashville, Parlophone
and MUTE
Example of artists
 Robbie Williams
 Tinie Tempeh
 Norah Jones
 David Guetta

7. Record lables

8. Elektra Records
 Founded in 1950 Owned by Warner Music Group
Elektra records is a majorly successful American label
that originally specialized in contemporary folk music
and rock but has expanded in recent years
Parent company – Warner Music Group
Example artists:
 Ed Sheeran
 Bruno Mars

9. Mute
 Mute was an independent British record label when is was founded in
1978 but in 2002 was bought in 2002 by EMI for £23m
 It music genre choices are normally independent artists or technological
music such as electropop. Their videos are also often ‘strange’ and
concept.
 Parent company – EMI
 Example Artists
 M83
 Martin Gore
 Depeche Mode