1. Kansas Small Business and Development Center Providing free and confidential consulting services and training at nominal fees to small business owners.
2. Who we are Chelsea Spraetz John Bricker Senior class of 2012 Graphic Design Associate Senior Class of 2012 Graphic Design Associate
3. Agenda The Kansas Small Business Development Center needs their business classes/Program rebranded and advertised. Objective: To create a new logo, name, website, and print add for the KSBDC classes Target audience: Low-income adults living in Johnson, Wyandotte, or Miami Counties. By rebranding the series of business classes offered by KSBDC and building them a website, we will increase awareness of the program and what it is about to a much larger audience.
4. Timeline October 7th: Complete Competitor Research October12: Logo Mock-ups to be presented to client October 11th: Final Logo to be chosen October 17th: Begin developing visuals for website and print advertisement October 29: Begin developing website in Wordpress Dec. 1: Final website due in Wordpress
5. Client Objectives: KSBDC is interested in rebranding and expanding their program so that they are more successful at drawing in their target audience and have a better sense of company identity. Message: KSBDC is an accessible and reasonable consulting service whose primary concern is helping lower income individuals achieve their full business potential. Target Audience: Low income adults who reside in Johnson, Wyandotte, and Miami counties. Rationale : A new company look will indicate to clients that KSBDC is a solid and fresh company that offers credible and friendly services.
8. Possible Program Names Bounce Back Business Classes Get Up and Go Step into Your Career Personal Business Advancement Classes Swift Steps Bounce Ahead Business Accelerated Steps Dream Big Business Classes Operation Achievement Forge Ahead Forge Your Future Step Into Your Element
