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Alfredo Becerra Jr.

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My name is Alfredo Becerra Jr., and these are highlights of my career as a marketing coordinator.

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Alfredo Becerra Jr.

  1. 1. Getting to Know Alfredo Becerra Jr. Marketing Coordinator An Introduction of my Professional Experience
  2. 2. Background <ul><ul><li>For the bulk of my career, I worked in the gift and table industry for a custom private label company implementing successful marketing plans that generated year over year multimillion-dollar revenue growth. </li></ul></ul><ul><ul><li>From the beginning, I developed a keen business acumen in the B2B marketplace. Using both selling and marketing concepts, I designed and implemented programs boosting revenue, increasing brand awareness and building customer relationships. </li></ul></ul><ul><ul><li>My focuses were on streamlining lead generation, integrating customer relationship management concepts, creating an e-commerce site, maintaining our client and product database, providing sales support, and setting social media initiatives. </li></ul></ul><ul><ul><li>The following slides just a few highlights of my successes throughout my career. Feel free to leave me a comment on my LinkedIn page or email at abecerrajr@comcast.net, </li></ul></ul><ul><ul><li>I look forward to hearing from you. </li></ul></ul><ul><ul><li>Alfredo Becerra Jr. </li></ul></ul>
  3. 3. Areas of Expertise <ul><li>Lead Generation Implementation </li></ul><ul><li>Integrating Customer Relationship Management Concepts </li></ul><ul><li>Creating B2B e-Commerce site </li></ul><ul><li>Enhancing e-Mail Marketing Campaigns </li></ul><ul><li>Collecting and Analyzing Market and Competitive Intelligence </li></ul><ul><li>Creating Social Media Initiatives </li></ul><ul><li>Project Coordination </li></ul><ul><li>Streamlining Sales and Marketing Process </li></ul><ul><li>Creative Marketing Campaign Development </li></ul><ul><li>Graphic Design </li></ul>
  4. 4. Lead Generation Building Clients <ul><li>Early in my career, I was challenged to generate leads and convert them into sales opportunities. I devised a pipeline that improved lead qualification, sales-marketing alignment and shorten sales cycles. </li></ul><ul><li>After a year of implementation, we generated over $2.0 M in new business growth and converted an additional 40% of leads into clients. </li></ul><ul><li>Clients such as Wal-Mart, Coca-Cola, Dunkin Donuts, and Borders were among the many that I had acquired. </li></ul>Identify Action Lead CRM
  5. 5. Customer Relationship Management Building Stronger Relationships <ul><li>Once we were successful in obtaining and converting leads into clients. My next challenge was to build, nurture and develop our client relationships. </li></ul><ul><li>I gathered individual client data from all touch points; analyzed it in depth and applied my results to build stronger relationships. </li></ul><ul><li>It was a cost effective and profitable strategy for us; increasing client loyalty and a 50% increase in sales. </li></ul>Sales Customer Service Trade Shows E-Mail Billing Touch Points Account Data Process Action
  6. 6. e-Commerce Marketing in the Internet Age <ul><li>In 2007, we launched our very own tabletop line marketing to B2B and B2C clients. I took the responsibility of creating a B2B e-commerce site to serve new customers, serve current customers more effectively and obtain buying efficiencies and better prices. </li></ul><ul><li>Once the site launched we obtained 1,000 new registrants within 72 hours and within three months it generated 22% additional revenue. </li></ul>
  7. 7. Social Media Communicating with Our Customers Once we were successful in obtaining and converting leads into clients. My next challenge was to build, nurture and develop our client relationships. I gathered individual client data from all touch points; analyzed it in depth and applied my results to build stronger relationships. Fig (1.2) is a basic diagram of collected data and the applied action for a client. It was a cost effective and profitable strategy for us; increasing client loyalty and a 50% increase in sales.
  8. 8. Marketing Campaigns Examples Gift Card Holders 2007 - 2009 Generated $5M in revenue Glass Candle Vessels 2008 - 2010 Generated $2M in revenue
  9. 9. Marketing Graphic Design Portfolio
  10. 10. Where to Find and How to Contact Me <ul><li>M 714 402 2512 </li></ul><ul><li>P 650 393 4982 </li></ul>Socially Email Me Call Me [email_address] Thanks For Stopping By And I Hope We Connect All The Best, Alfredo Becerra Jr.

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