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Adape Facebook

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Transcript

  • 1. Friend, Fan and Groupie?
    Facebook – The largest social networking platform in the world
  • 2. In this session, using real-world case studies we'll cover the following:
    • What is Facebook?
    • 3. How is Facebook useful for social networking?
    • 4. What is the difference between FacebookPages & Groups?
    • 5. Tips for getting started quickly!
    Facebook for Schools
  • 6. What is Facebook?
  • 7. What is Facebook?
    Facebook is a global social networking website that is operated and privately owned by Facebook, Inc.[1] Users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Additionally, users can join networks organized by city, workplace, school, and region.
    The website's name stems from the colloquial name of books given at the start of the academic year by university administrations with the intention of helping students get to know each other better.
  • 8. What is Facebook?
    It’s really all about the social graph of your supporters, alumni, donors, staff and advocates.
    Source: http://www.flickr.com/photos/christopheducamp/693439830/sizes/m/
  • 9. Why should I care about Facebook?
    The stats
    6
  • 10. Why should I care about Facebook? The Stats
    300 million active users (September 15, 2009)
    50% of active users log in daily
    Fastest growing demographic is 35 and older
    6 billion minutes are spent on Facebook each day (worldwide)
    10 million users become fans of Pages each day
    65 million active users accessing Facebook through their mobile devices.
    More than 2 billion pieces of content (web links, news stories, blog posts, notes, photos, etc.) shared each week
    Source: http://www.facebook.com/press/info.php?statistics
  • 11. Why should I care about Facebook? The Stats
  • 12. Why should I care about Facebook? The Stats
  • 13. How Does Facebook Work?
    A few basics
  • 14. Facebook Activity Feed
  • 15. Facebook Profile
  • 16. Facebook Friends
  • 17. Understanding Facebook
    Pages and Groups
  • 18. Understanding Facebook
    March 2009
    Groups:A way to dip your toe or run a small campaign
    Pages:Improved communication with supporters, metrics, and control
  • 19. Understanding Facebook - Groups
    Starter organisation profile
    Typically used by smaller organisations or chapters of a larger nonprofit
    Easy to set up; good place to dabble with Facebook
    User actions display on their profile and in their friends’ news feeds
    Limitations
    Updating and notification capabilities restricted
    No applications
    March 2009
  • 20. Understanding Facebook - Groups
  • 21. Understanding Facebook - Pages
    March 2009
    Custom Vanity URL once you have 25 fans
    Facebook’spreferred location for big organisations, brands, and public entities
    You can message entire “Fan” base
    “Status update” updates every fans profile and displays in their friends’ newsfeeds
    Pages can use applications
    **Advanced Reporting** (Facebook Insights)
    Real time feedback from supporters (or critics)
  • 22. Understanding Facebook - Pages
    Friendly URL
    Logo
    Outposts
    Info
    Fans
    YouTube
    Events
    Photos
    Community
    Relationships
    June 2008
  • 23. Page vs. Group – Searching
    Page
    Groups
  • 24. Page vs. Group –Feature Comparison
  • 25. Page vs. Group – The Final Word
    Create a Facebook Page for things like: a broad product category (like boots, VHS tapes or swizzle sticks), a state of being (like "Being Bored," “Australian Born Chinese“, "Being over 6'0" tall), a declaration (like "I love bread" or "I hate bad drivers")
    Create a Facebook Group for things like: a cause (anti or for something), a local community (your town's baseball league), a discussion forum (religion and politics always fits the bill), a protest ("no more taxes for the lower-middle class in [your town]")
  • 26. Keys to Facebook Success …
    Quick tips to get your started today
  • 27. http://www.facebook.com/livestrong
    Allow Fans to post on wall
    Use video and other media
    Engage with people
    Share content from Blog
  • 28. Wall Feeds for posts to Fan Pages
  • 29. Custom Logo setup
    Use built in Photo sharing
    Use built in Events tool
  • 30. Use 3rd party applications
    (FB)
  • 31. Integrate your Blog content
  • 32.
  • 33.
  • 34. Questions?
    Source: http://www.flickr.com/photos/-bast-/349497988/sizes/l/
  • 35. Now let’s set up a page!
    4 Facebook Tips for Nonprofit Success – See What Others are Doing by Blackbaud
    So you want a Facebook Fan Page for Your Nonprofit? Here's the Scoop! by Beth Kanter
    Nonprofit Directory on Facebook by Facebook
    Facebook Best Practices for Nonprofit Organizations by DIOSA Communications
    5 Creative Ways to Hack Your Facebook Profile Photo by All Facebook
    How To Develop A Facebook Page That Attracts Millions of Fans by All Facebook
    Facebook for Business Super Guide by Interactive Insights Group
    HOW TO: Set Up a Winning Facebook Fan Page by Mashable
    Facebook Groups and Pages – Features, Benefits And Killer Tips by John Haydon
    A beginner's guide to Facebook for non-profits by Wild Apricot
    Facbook applications by Involver