This is the Introduction To Lean Startup that has been presented at the Lean Startup Conference since 2012. It presents the key concepts of Lean Startup in a succinct and memorable way, with a few graphs and charts.
14. Lean Startup is…
An approach for building [companies] that are
creating new products and services in
situations of extreme uncertainty.
The approach advocates creating small
products that test the creator’s assumptions,
and using customer feedback to evolve the
product, thereby reducing waste.
—Eric Ries, The Lean Startup
15. (c) copyright 2014 Janice Fraser
1. List your assumptions
2. Understand your customers
3. Get real product into the world
4. Adjust direction based on evidence
16. Everyone tends to get stuck
CHECK
MAKE
THINK
(c) copyright 2014, Janice Fraser
18. Lots of little wiggles
TIME
RISK=UNVALIDATEDEFFORT
(c) copyright 2014, Janice Fraser
19. Each wiggle is a learning cycle
TIME
RISK=UNVALIDATEDEFFORT
MEASURE
BUILD
BUILD
LEARN
(c) copyright 2014, Janice Fraser
20. The Product Value Stack
Users
1.
2.
3.
Mary can...
Needs
Uses
Features
Deliver
LEARN
This Week
(c) copyright 2014, Janice Fraser
21. Sequencing Your Learning (warning: includes jargon*)
(c) copyright 2014, Janice Fraser
Person
Problem
Solution
How much does it
cost?
Do they buy?
Can you find lots of
customers?
Do your customers
stay?
Problem/Solution
Fit
Product/Market
Fit
Acquire
Users &
Grow Team
* *
22. Loading up your question Backlog
(c) copyright 2014, Janice Fraser
• Do people have this problem?
• Do people want to solve this problem?
• Does my idea solve the problem?
• Do people want this solution?
• Will people pay for this solution?
• How much will people pay for this solution?
• Etc
• Etc
• Etc
23. Jargon: The MVP (MLP, MDP…M_P)
(c) copyright 2014, Janice Fraser
Don’t get hung up on:
- Minimum
- Viable
- Product
What is an MVP?
The smallest thing you can do/make to learn what you need to learn.
A tool for answering a specific question.
What is not a MVP?
A prototype. The final product. Great UX.
How do you pick the right MVP?
Base your decisions on what will contribute to the quality and fidelity of
learning, and the speed with which you will accomplish it. Aim for “right-
sized” learning.