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Edge Rank is Facebook’s algorithm
Ranks on relevancy Shows 3-5 most interesting posts (FB randomizes it slightly so it doesn‟t seem so stalkerish) The majority of fans NEVER see your status updates
How does Edge Rank work?
Affinity score – the affinity between the user and the creator of the item – number of times the users profile was checked Weight – comments & likes add points – my comments are worth more than those of my friends – comments are worth more than non-friend comments Time Decay – as time passes, stories lose points
You can’t SPAM it as
hard as you may try EdgeRank is between an object and a user unlike SEO, an EdgeRank score is different for each user No such thing as generic “Edge Rank score” the architecture of the algorithm makes it impossible Real-time score competes with everything in newsfeed… as long as a status update is in the top 3-7 posts, you‟ll probably be shown until time decay reduces points OR other posts push you out Note: Mobile uses “Most Recent” which makes up 30% of users
About Hearsay SocialFaceforce Wrote 1st
Founded Launch Facilitated Raise $18M Series“kickstarts the social media Hearsay from beta Guinness B from Sequoiasocial business business book Social World Record and NEAmovement” for Facebook “likes”
Top Enterprise Challenges on Social
Which of my employees are on social media? How do I protect my brand and get compliant? How do we make money using social media? How do we measure and integrate our efforts?
About Hearsay Social• Enterprise leader
in social media page management• Enables reps to compliantly capitalize on LinkedIn, Twitter, Facebook, and Yelp• Cash-flow positive and backed by Sequoia, NEA, Steve Chen, FB execs• LinkedIn, Twitter, and Facebook Preferred Partner
Key takeaways for this session
Your goal is to get customers to „like‟ your page Create content your fans want to engage with Edge Rank is Affinity Score, Weight, & Time Decay Think and act like a consumer Schedule and target your posts Amplify your message through your sales force Don‟t forget about compliance!
Questions & Answers Marcus Nelson
Dir of Social Media @marcusnelson Clara Shih Founder and CEO @clarashih NY Times-featured bestselling author of The Facebook EraBook signing immediately following