Fyffes launched a comic book character called Fyffe to promote healthy eating habits in children and combat obesity. Adobe created a video highlighting the importance of understanding where data comes from and the context behind numbers before making assumptions or decisions. Asics set up an interactive treadmill challenge allowing runners to test their speed against an elite marathoner in preparation for a race. Google launched Helpouts, a live video chat service providing expert advice on various topics from over 1,000 specialists for a fee. Samsung teased an upcoming product launch called the S-Circle range through a mysterious campaign involving masked men at soccer matches.

1. 11.11.13

2. This Week...
Comic Banana, Click Baby Click, Treadmill Challenge, Google Helpouts, Mysterious
Circles
Comic Banana
Fyffes
Click, Baby, Click!
Adobe
Treadmill Challenge
Asics
Helpouts
Google
Mysterious Circles
Samsung

3. Comic Banana
Fyffes
In an attempt to change the eating behaviour of today‟s
children and lower the number of them which are
overweight, Fyffes launched the Banana comic week.
In order to speak the language of the kids they
introduced them to a new comic character, they‟re
namesake „Fyffe‟.
The story was told through a comic story printed on the
banana and delivered to schools.

4. Click, Baby, Click!
Adobe
A video from Adobe that tells the story that‟s not so
uncommon: tonnes of traffic, unanalysed, often from
sources that don‟t drive value for the site/campaign it is
trying to gain traction from. This often leads to
assumptions based on numbers with very little analysis
behind those figures.
The video shows a slightly dramatised version of a
business owner making an assumption based on lead
generation, with no context behind where it has come
from.
A nice piece from Adobe which highlights the importance
of understanding the meaning behind the data before
acting on it.

5. Treadmill Challenge
Asics
Marathons are often seen as long, slow, boring races.
However, Asics set up a challenge to show people just
how fast they run every kilometre, for 42kms straight!
This was an ambient installation that challenges runners
in the lead up to the NYC Marathon, to try and keep up
with one of the worlds best Marathon Runners, Ryan
Hall, with the treadmill programmed to run at his exact
speed.

6. Helpouts
Google
Moving a step further from Hangouts, Google is now
launching Helpouts, a live video-chat network of more
than 1,000 experts on subjects like technology, fitness,
DIY, music, cooking and more.
The experts – selected through a screening process –
select their own prices, and provide users with
individualised, real-time advice and assistance. Google
calls it “real help from real people in real time”.
Screen sharing is available for those who need help with
things like Photoshop and other software programs.
Helpouts facilitates interactive learning, a step up from
pre-recorded videos on Youtube.
Companies such as Rosetta Stone, Weight Watchers and
One Medical have already signed up to host Helpouts,
some even offering advice for free.

7. Mysterious Circles
Samsung
In a very cool teaser campaign Samsung recruited Franz
Beckenbauer and some
really creepy masked
men with hoods and robes to show up in the stands at
matches with Chelsea, Bayern Munich and Juventus.
Franz Beckenbauer revealed all in an interview.
This was all built for the launch of what is known only as
the S-Circle range.