At Mocapay we spend a lot of time looking at what is happening within the mobile payments industry. This is your one stop shop of what the happenings are, feel free to reach out to us to discuss in more detail. @mocapay www.mocapay.com

1. Mobile Payment Statistics Review
July 2015

2. Pairing Rewards with Payments
Of consumers who already make mobile
payments 60 percent would do so more often if
they received instant coupons as a result
Reference(s):
http://www.cmo.com/articles/2014/12/9/15_stats_mobile_payments.html
36 percent of
consumers said they
provide personal
information in
exchange for rewards

3. Consumer Confidence in Mobile Payments
More than half of US internet users
believed mobile payments would
“probably” become widely used
in the next five years; 23.2% were
certain about widespread
adoption of mobile payments
Two-thirds of those surveyed
said they were interested in
learning more about
switching to a mobile wallet
Most consumers would be willing to use mobile wallets only if at least
75% of retailers, hospitals and other relevant entities accepted them
Mobile Payment Users
Use mobile to pay at retailers 14%
Receive payments from individuals 6%
Reference(s):
http://knowledge.wharton.upenn.edu/article/consumers-arent-buying-mobile-wallets-yet/
http://www.emarketer.com/Article/Consumers-Bullish-on-Mobile-Payments-Future/1011265

4. Ease of Use (if they* use it)
84% Doesn’t
Use Mobile
Payments
16% Use Mobile
Payments**
No
Yes
Mobile
payments
was easier
than
traditional
methods
Reference(s):
http://www.emarketer.com/Article/Consumers-Bullish-on-Mobile-Payments-Future/1011265
*Mobile Users in US, Canada, UK, France, and Germany
** Used mobile payments in the last 3 months

5. Preferences and Awareness
56%of respondents prefer making
purchases from within an app to
making them on a mobile website
Then consumers, 51%, prefer to have a unified mobile
payment app that can be used in multiple stores while
integrating individual store coupons and loyalty
But, 34% of consumers aren’t even
aware if their favorite stores offered
mobile payments or not
Reference(s):
http://loyalty360.org/resources/article/customer-engagement-via-mobile-wallets

6. Mobile Payment Market Size Potential
Today, the total
transaction is
above $50
billion when
including all
transactions
done with a
mobile phone
including in-app
payments and
mobile websites
1.59
3.5
8.95
27.47
64
84.4
142
2013 2014 2015 2016 2017 2018 2019
US Mobile Payment
Transaction Value in
Billions($) 2013-2019*
*2015 to 2019 estimated value
Reference(s):
http://bits.blogs.nytimes.com/2014/11/17/u-s-mobile-payments-market-to-boom-by-2019-research-firm-says/?_r=1

7. Alternative Payment Methods and
Mobile Payment Adoption
Smartphone
conversion rates
are much higher
when retailers offer
alternative
payment methods,
such as PayPal,
Amazon Payments,
Google Wallet, or
Apple Pay.
Of purchases on
smartphones 23% use
alternative payment
methods. Users cite the
reason for using
alternative payment
methods is because
they find it more
convenient.
Reference(s):
http://www.cmo.com/articles/2014/11/19/retailers_with_digit.html

8. Starbucks
Of those using mobile payments 29% are exclusive to the Starbucks app
And they care about
q Speed of checkout (66%)
q Automatic points earned (65%)
q Special offers (59%)
q Not having to carry credit cards (38%)
13 million mobile users are making
7 million transactions a week or
16% of all transactions at Starbucks
Why 29% matters:
Apple Pay and Goggle Wallet
only account for between 4%
to 6% of mobile payments
Reference(s):
http://loyalty360.org/resources/article/customer-engagement-via-mobile-wallets
http://www.forbes.com/sites/roberthof/2015/01/22/once-again-starbucks-shows-google-and-apple-how-to-do-
mobile-payment/

9. Apple Pay
Who Is Using it
23.5% of Apple Pay users are 16- to 24-years old
35% of Apple Pay users are 25- to 34-years old
But of iPhone 6 users that say “no, my credit works just fine”
36.6% of those are 25- to 34-years old
Nearly the same as the over-50s iPhone 6 user who will not use Apple Pay, 32.5%
Of iPhone6* users 15% have tried Apple Pay, only
6% said they continued to use it
*Apple Pay is only offers to iPhone 6 and 6 Plus for in-store purchases
Reference(s):
http://thefinancialbrand.com/52265/apple-mobile-payment-tipping-point-research/
http://www.pymnts.com/apple-pay-adoption/#.VbZqxMZVhBd

10. Bottom Line:
Mobile Payment Needs to be Secure and Convenient and
part of your loyalty marketing strategy
Reference(s):
http://newsroom.mastercard.com/press-releases/13-million-social-media-conversations-show-what-consumers-
think-about-mobile-payments/mastercard_prime_infographic_final-2/
http://www.creditcards.com/credit-card-news/mobile-payment-statistics-1276.php
53% of American say they will
never use mobile payments
because of the lack of security
97% of merchants cite that
customer adoptions driven by
convenience of use