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2015 Inmar CouponTrends Presentation. 2014 Year-EndReport
- 1. © 2015 Inmar, Inc.
- 2. © 2015 Inmar, Inc. 2 Distribution and redemption data consolidated from the Inmar coupon database. Percent change compares activity throughout 2014 with activity from 2013. Industry distribution and redemption statistics extrapolated using Inmar and Kantar Media data. Analysis conducted to develop key insights. Data cross-checked with major coupon Distributors and third-party vendors.
- 3. © 2015 Inmar, Inc. 3 Collected January 201515 minutes Adults 18-691075 interviews Quotas for Hispanic and Male shoppers Primary or shared decision maker/shopper in their home.
- 4. © 2015 Inmar, Inc. 4 2013 2014
- 5. © 2015 Inmar, Inc. 5 2013 2014
- 6. © 2015 Inmar, Inc. 6 Source: 2014 Inmar Coupon Trends Free-standing Insert Up from 87.4% in 2013
- 7. © 2015 Inmar, Inc. 7 Free-standing Insert Electronic Checkout Shelf Pad Direct Mail Internet Other Instant Redeemable Instant Redeemable Cross Ruff Dual Electronic and Paper Down from 40.0% in 2013 Source: 2014 Inmar Coupon Trends
- 8. © 2015 Inmar, Inc. 8 FOOD AND NON-FOOD OFFERS: Distribution 2013 2014 Source: 2014 Inmar Coupon Trends Non-Food Food 59.3% 40.7% Food Non-Food 37.4% 62.6%
- 9. © 2015 Inmar, Inc. 9 FOOD AND NON-FOOD OFFERS: Redemption 2013 2014 Source: 2014 Inmar Coupon Trends Non-Food Food 32.9% 67.1% Non-Food Food 35.9% 64.1%
- 10. © 2015 Inmar, Inc. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% FSI IR EC SP NET EDO HO Average Redemption Rate: 2014 10 Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable /Print at Home Electronic Discount Opt-In / Load2Card Handout
- 11. © 2015 Inmar, Inc. 11 Average Face Value Distributed Average Purchase Requirement Distributed Average Redemption Period Distributed Source: 2014 Inmar Coupon Trends
- 12. © 2015 Inmar, Inc. $1.00 $1.10 $1.20 $1.30 $1.40 $1.50 $1.60 $1.70 $1.80 $1.90 $2.00 FSI IR EC SP NET EDO HO 2014 2013 2012 Average Face Value Distributed 12 Source: 2014 Inmar Coupon Trends
- 13. © 2015 Inmar, Inc. 1.00 1.20 1.40 1.60 1.80 2.00 2.20 FSI IR EC SP NET EDO HO 2014 2013 2012 Average Purchase Requirement Distributed (Units) 13 Source: 2014 Inmar Coupon Trends
- 14. © 2015 Inmar, Inc. 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 FSI IR EC SP NET EDO HO 2014 2013 2012 Average Redemption Period Distributed (Months) 14 Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable /Print at Home Electronic Discount Opt-In / Load2Card Handout Source: 2014 Inmar Coupon Trends
- 15. © 2015 Inmar, Inc. 15 Average Purchase Requirement Distributed Average Redemption Period Distributed Average Face Value Distributed Source: 2014 Inmar Coupon Trends
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