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© 2015 Inmar, Inc.
© 2015 Inmar, Inc. 2
Distribution and redemption data consolidated
from the Inmar coupon database.
Percent change compares...
© 2015 Inmar, Inc. 3
Collected January 201515 minutes
Adults 18-691075 interviews
Quotas for Hispanic and
Male shoppers
Pr...
© 2015 Inmar, Inc. 4
2013 2014
© 2015 Inmar, Inc. 5
2013 2014
© 2015 Inmar, Inc. 6
Source: 2014 Inmar Coupon Trends
Free-standing Insert
Up from 87.4%
in 2013
© 2015 Inmar, Inc. 7
Free-standing
Insert
Electronic Checkout
Shelf Pad
Direct Mail
Internet
Other
Instant Redeemable
Inst...
© 2015 Inmar, Inc. 8
FOOD AND NON-FOOD OFFERS: Distribution
2013 2014
Source: 2014 Inmar Coupon Trends
Non-Food
Food
59.3%...
© 2015 Inmar, Inc. 9
FOOD AND NON-FOOD OFFERS: Redemption
2013 2014
Source: 2014 Inmar Coupon Trends
Non-Food
Food
32.9%
6...
© 2015 Inmar, Inc.
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
FSI IR EC SP NET EDO HO
Average Redemption Rate: 2014
10
Free-S...
© 2015 Inmar, Inc. 11
Average
Face Value
Distributed
Average Purchase
Requirement
Distributed
Average
Redemption Period
Di...
© 2015 Inmar, Inc.
$1.00
$1.10
$1.20
$1.30
$1.40
$1.50
$1.60
$1.70
$1.80
$1.90
$2.00
FSI IR EC SP NET EDO HO
2014
2013
201...
© 2015 Inmar, Inc.
1.00
1.20
1.40
1.60
1.80
2.00
2.20
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Purchase Requirement ...
© 2015 Inmar, Inc.
0.0
1.0
2.0
3.0
4.0
5.0
6.0
7.0
8.0
9.0
FSI IR EC SP NET EDO HO
2014
2013
2012
Average Redemption Perio...
© 2015 Inmar, Inc. 15
Average Purchase
Requirement
Distributed
Average
Redemption Period
Distributed
Average
Face Value
Di...
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2015 Inmar CouponTrends Presentation. 2014 Year-EndReport

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This deck presents data from the 2015 Inmar Coupon Trends Reportand Inmar shopper behavior research -- examining critical topline couponindustry activity and coupon-related shopper behavior.

Published in: Data & Analytics
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2015 Inmar CouponTrends Presentation. 2014 Year-EndReport

  1. 1. © 2015 Inmar, Inc.
  2. 2. © 2015 Inmar, Inc. 2 Distribution and redemption data consolidated from the Inmar coupon database. Percent change compares activity throughout 2014 with activity from 2013. Industry distribution and redemption statistics extrapolated using Inmar and Kantar Media data. Analysis conducted to develop key insights. Data cross-checked with major coupon Distributors and third-party vendors.
  3. 3. © 2015 Inmar, Inc. 3 Collected January 201515 minutes Adults 18-691075 interviews Quotas for Hispanic and Male shoppers Primary or shared decision maker/shopper in their home.
  4. 4. © 2015 Inmar, Inc. 4 2013 2014
  5. 5. © 2015 Inmar, Inc. 5 2013 2014
  6. 6. © 2015 Inmar, Inc. 6 Source: 2014 Inmar Coupon Trends Free-standing Insert Up from 87.4% in 2013
  7. 7. © 2015 Inmar, Inc. 7 Free-standing Insert Electronic Checkout Shelf Pad Direct Mail Internet Other Instant Redeemable Instant Redeemable Cross Ruff Dual Electronic and Paper Down from 40.0% in 2013 Source: 2014 Inmar Coupon Trends
  8. 8. © 2015 Inmar, Inc. 8 FOOD AND NON-FOOD OFFERS: Distribution 2013 2014 Source: 2014 Inmar Coupon Trends Non-Food Food 59.3% 40.7% Food Non-Food 37.4% 62.6%
  9. 9. © 2015 Inmar, Inc. 9 FOOD AND NON-FOOD OFFERS: Redemption 2013 2014 Source: 2014 Inmar Coupon Trends Non-Food Food 32.9% 67.1% Non-Food Food 35.9% 64.1%
  10. 10. © 2015 Inmar, Inc. 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% FSI IR EC SP NET EDO HO Average Redemption Rate: 2014 10 Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable /Print at Home Electronic Discount Opt-In / Load2Card Handout
  11. 11. © 2015 Inmar, Inc. 11 Average Face Value Distributed Average Purchase Requirement Distributed Average Redemption Period Distributed Source: 2014 Inmar Coupon Trends
  12. 12. © 2015 Inmar, Inc. $1.00 $1.10 $1.20 $1.30 $1.40 $1.50 $1.60 $1.70 $1.80 $1.90 $2.00 FSI IR EC SP NET EDO HO 2014 2013 2012 Average Face Value Distributed 12 Source: 2014 Inmar Coupon Trends
  13. 13. © 2015 Inmar, Inc. 1.00 1.20 1.40 1.60 1.80 2.00 2.20 FSI IR EC SP NET EDO HO 2014 2013 2012 Average Purchase Requirement Distributed (Units) 13 Source: 2014 Inmar Coupon Trends
  14. 14. © 2015 Inmar, Inc. 0.0 1.0 2.0 3.0 4.0 5.0 6.0 7.0 8.0 9.0 FSI IR EC SP NET EDO HO 2014 2013 2012 Average Redemption Period Distributed (Months) 14 Free-Standing Insert Instant Redeemable Electronic Checkout Shelf Pad Internet Printable /Print at Home Electronic Discount Opt-In / Load2Card Handout Source: 2014 Inmar Coupon Trends
  15. 15. © 2015 Inmar, Inc. 15 Average Purchase Requirement Distributed Average Redemption Period Distributed Average Face Value Distributed Source: 2014 Inmar Coupon Trends

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