2.  Father of
attitude
measurement.

3. 1. Generate statements
that describe specific
attitudes that people
might have towards
particular topic/thing.

4.  _ Blacks should be considered the lowest
class of human beings.
 _ Blacks and whites must be kept apart in
all social affairs where they might be taken
as equals.
 _I am not interested in how blacks rate
socially.
 _ A refusal to accept is not based on any
fact of nature, but on a prejudice which
should be overcome.
 _ I believe that blacks deserve the same
social privileges as whites.

5. 2. Have your participants which
will rate each statement on a 1-
10 scale in terms of how much
each statements indicates a
favorable attitudes towards the
topic.
 1= least favorable to the
concept
 10= most favorable to the
concept

6. developed the summated
rating which is still
widely used.

7. 1. Pick individual items to include.
2. Choose how to scale each item.
(e.g. 1-5)
 1. strongly disagree
 2. disagree
 3. undecided
 4. agree
 5. strongly agree

8. 3. Ask target audience to
mark each item.
4. Get the score by
adding the values that
identified on each item.

9. 1. strongly disagree
2. disagree
3. undecided
4. agree
5. strongly agree

10.  most common and perhaps
easiest instrument in the
affective domain.

11.  Enumerate all attributes and characteristics
you wished to observe relative to the
concept being measured.
 Arrange these attributes as a “shopping”
list of characteristics.
 Ask the students to mark those attributes
or characteristics which are present and to
leave blank those which are not.