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Tips to consider
when designing
  print media
The use of
Silhouettes are
often used to
make up for the
lack of high
quality images
that are often
unattainable to
students with
time restraints.
Silhouettes can
also be filled
with
images/layers of
locations or
scenes to help
project the
narrative
content to the
target audience.
The use of still life can
also be an innovative way
to promote a narrative
and assist in the
feasibility of the process.

Connotations and
considered iconography
is essential. Alongside
that difficult task of
minimalist and careful
composition.
Shallow depth of field is useful when capturing images. Cameras such as a Canon 5D
with Apertures of F1.4 will help blur the background helping text to be more legible
If photographs are to be
used they must be striking
and catch the audiences
eye, alongside giving clear
indication of narrative
themes. Print Media prime
purpose is to promote and
attract.

How do you make an image
not look amateur?

Using, directing and
manipulating light. High
contrast and hard light is a
common strategy to add a
cinematic style.
Image and background tend
to blend together rather than
one simply stop and the
other begin.

More than one image can be
used but it must “blend” or
fit together in terms of the
design/theme and lighting.
Images can be separated by
use of text or purposely
placed lines.

The colour palette must also
be considered so images and
text belong together rather
than look out of place, unless
intentionally and consciously
designed to do so.
The use of font and its
connotations must allow the
audience to understand the
narrative and theme of the
text.

Colour of images, choice of
locations and style of dress
will also help to do this.

Subjects in images must be
directed in terms of body
language and facial
expressions to help gain the
desired look.
Consider what is in the background of a photograph when capturing a
subject. This will leave room for text. Unusual vantage points could help to
do this.
The rule of thirds

In terms of composition we as an
audience enjoy to look at design
split into 3 sections. Here is an
obvious example, but you could
consider your placement of text to
meet this rule.
Print Media such as
Film posters and CD
covers should contain a
credit block, details of
production companies
which relate to the
genre and a caption
containing an enigma
code. Promotional
reviews or award logos
could also help
promote. Again this
must be appropriate to
your text.
Variety of font is often
needed. Print Media will
rarely ever only contain
one type of style, colour or
size of font.

For magazine covers do
not forget the conventions
such as bar code, price,
issue number and date if
appropriate to the genre.

Websites tend to contain
dates on articles.
Don’t forget the genre and target
audience you are designing for.
Remember to apply a typical
mode of address in order to
satisfy their needs. This could be
in terms of genre conventions,
types of stories, busyness, colour,
price, content and location.

White backgrounds are not as
common as many people think in
design. They tend to be chosen to
accommodate busy print with
lots of text. The main image must
be strong enough to carry the
piece of print if a white
background is used. White
backgrounds are rarely from
photoshop cut out and more
commonly shot in a studio with
soft lighting.
The Rom-Com back
to back lean for
example;
Or the minimalism of high brow;
Frame, circles and banners
can be a good method of
design for text and images to
coexist successfully.

Age of subject within images
is crucial to making the text
genre specific. For example
having a teenager in a suit
holding a gun for a action
film or a 16 year old “rock
star” is going to scream
amateur. In this case you
might want to return to a
innovative method such as a
silhouette to help solve any
feasibility issues you may
have.

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Tips when creating print media

  • 1. Tips to consider when designing print media
  • 2. The use of Silhouettes are often used to make up for the lack of high quality images that are often unattainable to students with time restraints.
  • 3.
  • 4. Silhouettes can also be filled with images/layers of locations or scenes to help project the narrative content to the target audience.
  • 5. The use of still life can also be an innovative way to promote a narrative and assist in the feasibility of the process. Connotations and considered iconography is essential. Alongside that difficult task of minimalist and careful composition.
  • 6.
  • 7. Shallow depth of field is useful when capturing images. Cameras such as a Canon 5D with Apertures of F1.4 will help blur the background helping text to be more legible
  • 8. If photographs are to be used they must be striking and catch the audiences eye, alongside giving clear indication of narrative themes. Print Media prime purpose is to promote and attract. How do you make an image not look amateur? Using, directing and manipulating light. High contrast and hard light is a common strategy to add a cinematic style.
  • 9.
  • 10.
  • 11. Image and background tend to blend together rather than one simply stop and the other begin. More than one image can be used but it must “blend” or fit together in terms of the design/theme and lighting. Images can be separated by use of text or purposely placed lines. The colour palette must also be considered so images and text belong together rather than look out of place, unless intentionally and consciously designed to do so.
  • 12.
  • 13.
  • 14.
  • 15. The use of font and its connotations must allow the audience to understand the narrative and theme of the text. Colour of images, choice of locations and style of dress will also help to do this. Subjects in images must be directed in terms of body language and facial expressions to help gain the desired look.
  • 16. Consider what is in the background of a photograph when capturing a subject. This will leave room for text. Unusual vantage points could help to do this.
  • 17. The rule of thirds In terms of composition we as an audience enjoy to look at design split into 3 sections. Here is an obvious example, but you could consider your placement of text to meet this rule.
  • 18. Print Media such as Film posters and CD covers should contain a credit block, details of production companies which relate to the genre and a caption containing an enigma code. Promotional reviews or award logos could also help promote. Again this must be appropriate to your text.
  • 19. Variety of font is often needed. Print Media will rarely ever only contain one type of style, colour or size of font. For magazine covers do not forget the conventions such as bar code, price, issue number and date if appropriate to the genre. Websites tend to contain dates on articles.
  • 20. Don’t forget the genre and target audience you are designing for. Remember to apply a typical mode of address in order to satisfy their needs. This could be in terms of genre conventions, types of stories, busyness, colour, price, content and location. White backgrounds are not as common as many people think in design. They tend to be chosen to accommodate busy print with lots of text. The main image must be strong enough to carry the piece of print if a white background is used. White backgrounds are rarely from photoshop cut out and more commonly shot in a studio with soft lighting.
  • 21. The Rom-Com back to back lean for example;
  • 22. Or the minimalism of high brow;
  • 23. Frame, circles and banners can be a good method of design for text and images to coexist successfully. Age of subject within images is crucial to making the text genre specific. For example having a teenager in a suit holding a gun for a action film or a 16 year old “rock star” is going to scream amateur. In this case you might want to return to a innovative method such as a silhouette to help solve any feasibility issues you may have.