10. Enterprise 2.0
Enterprise 2.0 is the use of emergent social software
platforms within companies, or between companies and
their partners or customers.
Andrew McAfee, http://blog.hbs.edu/faculty/amcafee
11. Challenges
Social computing does not
allow upfront planning & rigid
process
very dynamic and innovative
environment
12. The Need for Different Models
Mobilizing Resources
Programs vs. Platforms
John Hagel & John Seely Brown
“From Push to Pull--
Emerging Models for Mobilizing Resources”
October 2005
15. Existing approaches and Patterns
Modern, fresh web presence
Viral marketing
Presence in Social Networking Services
Community created content
Encouraging employees to share
Engaging closer with a select group
25. Business-2-Community Relationship Management
Solutions Framework
Employees Communities
3rd Party Social Media
Services
Community
B2CRM “Enterprise Social Software” Portal
3rd Party Social
Networking Services
B2CRM
Services
LOB
Enterprise Services
Systems
26. Why another Hub?
Awareness
Integration Productivity
Analytics Metadata
27. Business-2-Community Relationship Management
Solutions Framework
Employees Communities
Content
B-2-Community
Analytics Administration
Authoring
3rd Party Social Media
Portal
& Management
Services
Office Clients SharePoint
3rd Party Social
Portal
SharePoint Portals Networking Services
B2CRM Community
AuthN Community
Metadata Community
Administration Content
Services AuthZ Intelligence
Mgmt Networking
Management
SharePoint Content LOB
LOB Business Intelligence Portal
Mgmt Integration
Systems Server
28. Management
Employees Communities
Content
B-2-Community
Analytics Administration
Authoring
3rd Party Social Media
Portal
& Management
Services
Office Clients SharePoint
3rd Party Social
Portal
SharePoint Portals Networking Services
B2CRM Community
AuthN Community
Metadata Community
Administration Content
Services AuthZ Intelligence
Mgmt Networking
Management
SharePoint Content LOB
LOB Business Intelligence Portal
Mgmt Integration
Systems Server
31. Service Bus Application Pattern
Service Orchestration
Naming
Federated
Service Registry
Identity and
Access Control
Messaging Fabric
Clients On-Premises Cloud Services
Your
Service
ESB Compute
Storage
Desktop,
Desktop,
Desktop,
RIA, Web
RIA, Web
RIA, &
…
Billing
Corp Service
Web
32. Business-2-Community Relationship
Management
Employees Communities
Content
B-2-Community
Analytics Administration
Authoring
3rd Party Social Media
Portal
& Management
Services
Office Clients SharePoint
3rd Party Social
Portal
SharePoint Portals Networking Services
B2CRM Community
AuthN Community
Metadata Community
Administration Content
Services AuthZ Intelligence
Mgmt Networking
Management
SharePoint Content LOB
LOB Business Intelligence Portal
Mgmt Integration
Systems Server
34. Business-2-Community Relationship
Management
Employees Communities
Content
B-2-Community
Analytics Administration
Authoring
3rd Party Social Media
Portal
& Management
Services
Office Clients SharePoint
3rd Party Social
Portal
SharePoint Portals Networking Services
B2CRM Community
AuthN Community
Metadata Community
Administration Content
Services AuthZ Intelligence
Mgmt Networking
Management
SharePoint Content LOB
LOB Business Intelligence Portal
Mgmt Integration
Systems Server
35. Community Engagement as a Business
You could be trying to increase awareness, generate
word of mouth, surface leads, save on support costs,
and tap into innovation.
But regardless, no corporate activity should go
forward without a measurable goal, and this is no
different.
by Josh Bernoff, March 10, 2008
43. Summary
Social
For the customers
And for the employees
Existing tools and Services build a solid basis
Productivity & Participation
Aggregation, Metadata & Analytics
Integration into existing Systems
44. References
Web 2.0 in the Enterprise
http://msdn.microsoft.com/en-us/library/bb735306.aspx
OReily‟s definition of
http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/what-is-web-20.html
Clay Shirky‟s „GIN, TELEVISION, AND COGNITIVE SURPLUS‟
http://www.edge.org/3rd_culture/shirky08/shirky08_index.html
Andrew McAfee Associate Professor, Harvard Business School
http://blog.hbs.edu/faculty/amcafee/index.php/faculty_amcafee_v3/enterprise_20_version_20/
From Push To Pull, John Hagel & John Seely Brown
http://www.edgeperspectives.com/pushmepullyou_download.pdf
35+ Examples of Corporate Social Media in Action
http://mashable.com/2008/07/23/corporate-social-media
RD2 Inc.„s Social Media Maturity Model
http://rd2inc.com/solutions/
The Groundswell book
http://www.forrester.com/Groundswell