Enterprise 2.0
   Musings
  Karthik Ravindran
The Emerging Web
    Movement
Enterprise
Opportunities
Conceptual
Frameworks
The Emerging Web Movement



                          …
          Web Startups

                                         ...
The 2.0 Phase
A 2.0 Tag Cloud

Web 2.0       Enterprise 2.0
                     Govt 2.0
Mobile 2.0
                     Health 2.0
  I...
What the <2.0>
 should I be
  thinking?
Basics first…
A Web 2.0 Application?
A Web 2.0 Application

  A Web Application that fosters
 active and social user engagement
within a surround online commun...
A (Successful) Web 2.0 Application

   A Web Application that fosters
     (and self fosters through)
 active and social u...
A Web 2.0 Service?
A Web 2.0 Service

  A Web 2.0 Application whose
accessibility is not confined
to the web browser (think mobile,
device, c...
A slightly more concise
 way of phrasing this…
An OPEN Web 2.0
         Application
               O – Open
           P – Programmable
E – Embeddable, Extensible, Every...
2.0 Service or
 Application?
Think & Plan Service(s)
Enterprise 2.0?
Enterprise 2.0

  Embracing and applying the
trends & practices fostered by
    Web 2.0 that benefit an
           Enterpr...
Common 2.0
Ingredients
Services
    Applications
   Social Dynamics
Reach + Rich Channels
Service (Blogging Engine)
  Application (Blog Writer)
       Social Dynamics
(Blog Community, Blogosphere)
    Reach + Ric...
Conceptual
2.0 Architecture
Designers
                                                                  Delivery Channels




                        ...
Enterprise 2.0
  Opportunities

The Connected Workforce
Next Gen Web Presence
The Connected Workforce
The Connected Workforce
Conceptual Architecture
• Management outreach
  • Business Insight
  • Opportunities
                                                   • Concerns...
Browser               Mobile         Device                  PC




                      Service Interfaces

            ...
Next Gen Web
  Presence
• Vision & Mission
• Values
• Product Information
                                                          • Validate Ass...
Next Gen Web Presence
Conceptual Architecture
Social Web Channels   Customers/Partners/
                                    Communities


Internal
Systems
             ...
Putting it all together…
B2B 2.0




                                      CRM 2.0

                    Identity 2.0

Collaboration 2.0




       ...
Enterprise 2.0
  Challenges
Defining & Measuring ROI
The Tangibles & the Intangibles
Cultural Shift
Relinquishing Control
Freedom of Expression
   Network Effects
    Perpetual Beta
       Fail Fast
Implementation
Platform/Technology
      Choices
Thinking BIG
Acting in small & fast
       increments
Kobe: Web 2.0 Resource Kit
 http://msdn.microsoft.com/en-us/architecture/bb194897.aspx
Stay tuned for more…
Presentation Style
   Inspired by
 Lawrence Lessig
Thank You!
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Enterprise 2.0 Musings

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Enterprise 2.0 Opportunities & Conceptual Frameworks

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Enterprise 2.0 Musings

  1. 1. Enterprise 2.0 Musings Karthik Ravindran
  2. 2. The Emerging Web Movement
  3. 3. Enterprise Opportunities
  4. 4. Conceptual Frameworks
  5. 5. The Emerging Web Movement … Web Startups Web 3.0 The Semantic Web Enterprises/ Web 2.0 Businesses Applications/Services, User centric, Social Dynamics, Network Effects, Disruptive Models (Advertising, Marketing, B2C…) Web 1.0 Internet Presence, Discovery by Search, System Centric The Enterprise 2.0 Opportunity
  6. 6. The 2.0 Phase
  7. 7. A 2.0 Tag Cloud Web 2.0 Enterprise 2.0 Govt 2.0 Mobile 2.0 Health 2.0 Identity 2.0 CRM 2.0 Collaboration 2.0 … … …
  8. 8. What the <2.0> should I be thinking?
  9. 9. Basics first…
  10. 10. A Web 2.0 Application?
  11. 11. A Web 2.0 Application A Web Application that fosters active and social user engagement within a surround online community in the context of <CBA> <CBA> => Could be anything Web Application => Experienced using a Web Browser
  12. 12. A (Successful) Web 2.0 Application A Web Application that fosters (and self fosters through) active and social user engagement within a surround online community in the context of <CBA> (that appeals to the target demographic(s) and fulfills the motivations of its sponsors)
  13. 13. A Web 2.0 Service?
  14. 14. A Web 2.0 Service A Web 2.0 Application whose accessibility is not confined to the web browser (think mobile, device, console, PC apps), and whose evolution is not gated by its provider (think developer ecosystem, partners, users)
  15. 15. A slightly more concise way of phrasing this…
  16. 16. An OPEN Web 2.0 Application O – Open P – Programmable E – Embeddable, Extensible, Everywhere N – Neutral (consumer channel)
  17. 17. 2.0 Service or Application?
  18. 18. Think & Plan Service(s)
  19. 19. Enterprise 2.0?
  20. 20. Enterprise 2.0 Embracing and applying the trends & practices fostered by Web 2.0 that benefit an Enterprise Embracing => Applying within & Integrating with
  21. 21. Common 2.0 Ingredients
  22. 22. Services Applications Social Dynamics Reach + Rich Channels
  23. 23. Service (Blogging Engine) Application (Blog Writer) Social Dynamics (Blog Community, Blogosphere) Reach + Rich Channels (Browser/PC/Mobile blogging)
  24. 24. Conceptual 2.0 Architecture
  25. 25. Designers Delivery Channels Users Service Browser PC Mobile Device External Services Repository/Bus Service Interfaces/APIs Syndication Programming REST SOAP JavaScript Libraries (RSS/Atom) Language Wrappers External Services Developers Custom Services Foundational Services Administrators Content LOB User Usage Data Access Social Search Sync Management Integration Management Analytics LOB Systems Infrastructure Compute Storage Web Server Database Networking Messaging Virtualization Architecture Layers Tools
  26. 26. Enterprise 2.0 Opportunities The Connected Workforce Next Gen Web Presence
  27. 27. The Connected Workforce
  28. 28. The Connected Workforce Conceptual Architecture
  29. 29. • Management outreach • Business Insight • Opportunities • Concerns • Challenges • Ideas • Accomplishments • Best Practices • Professional • Musings… • Personal • Best Practices Communicate Listen • Events • Investments Onboard Engage • Projects • Experts • Investments • Thought leaders • Change • Skeptics • Next gen leaders • Evangelists
  30. 30. Browser Mobile Device PC Service Interfaces Custom Services Blogs Wikis Forums Media Social Analytics Social Media/Networking Services RM BPM WCM BI ECM LOB Enterprise User EMM Integration Search Profiles Enterprise 1.0 Collaboration Services Foundational Services LOB Services
  31. 31. Next Gen Web Presence
  32. 32. • Vision & Mission • Values • Product Information • Validate Assumptions • Customer Evidence • Requirements/Priorities • Careers • Image/Brand Perceptions • Personal touch • Operational Insight • Opportunities Communicate Listen • Challenges Onboard Engage • Partners • Skeptics • Customers • Explorers • Employees • Evangelists • MVPs/Evangelists • Change
  33. 33. Next Gen Web Presence Conceptual Architecture
  34. 34. Social Web Channels Customers/Partners/ Communities Internal Systems … … Managed Channel(s)
  35. 35. Putting it all together…
  36. 36. B2B 2.0 CRM 2.0 Identity 2.0 Collaboration 2.0 … … Web 2.0 …
  37. 37. Enterprise 2.0 Challenges
  38. 38. Defining & Measuring ROI The Tangibles & the Intangibles
  39. 39. Cultural Shift Relinquishing Control Freedom of Expression Network Effects Perpetual Beta Fail Fast
  40. 40. Implementation Platform/Technology Choices
  41. 41. Thinking BIG Acting in small & fast increments
  42. 42. Kobe: Web 2.0 Resource Kit http://msdn.microsoft.com/en-us/architecture/bb194897.aspx
  43. 43. Stay tuned for more…
  44. 44. Presentation Style Inspired by Lawrence Lessig
  45. 45. Thank You!

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