How to Start a Successful Web Company with only $10 & 10 Hours per week
I love my boss (I'm self employed)
 
The Same Old Ideas
Understand Business  Models for the Web Advertising Direct Sales Subscriptions None of these work in Cambodia!
Think Global
Don't Target Consumers Don't Target Large Organisations Target SME's
$100,000
Do The Maths! Do Subsriptions!
($50 x 12 months) x 166 customers = $100,000
Only 166 Customers!
Solve Your Own Problem!
Cambodia is not so different
But how?
Customer Development 1 st   Product Development 2 nd
Test  Assumptions
UpstartHQ.com
Get a Blog
Pimp Your Blog
The Sales Pitch
Beta Sign Up
No Price Tag!
Google Analytics
Drive Traffic <ul><li>Google Adsence (quick & expensive)
Blogging
Twitter / Facebook (social marketing)
Head hunt users (cheap effective)
SEO (probably too slow for our purpose) </li></ul>
Split Testing
Split Test Everything!! <ul><li>Change your message
Add features
Remove features
Add text
Remove text
Change your sign up process
TRY EVERYTHING & ANYTHING!! </li></ul>
Metrics <ul><li>Conversion rate
Customer acquisition cost
Click through rate </li></ul>
Lean Startup
Eric Ries
30-100 Users <ul><li>Enough to make your data meaningful
Not enough to flame you  if  when things go wrong
Easy to achieve with minimum marketing spend
Makes it feel like a small club
Enough to keep communication personal </li></ul>
Lots of people have signed up... Congratulations!
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How to start a successful web company with only $10 and 10 hours per week

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A description of how lean startup techniques can be used to start a web business with limited means. Presented at Phnom Penh Barcamp '10

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  • I uploaded my notes form this talk to http://www.xmind.net/share/thomaswanhoff/xmind-792464/ as a public mindmap, if this is more handy for you.
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How to start a successful web company with only $10 and 10 hours per week

  1. 1. How to Start a Successful Web Company with only $10 & 10 Hours per week
  2. 2. I love my boss (I'm self employed)
  3. 4. The Same Old Ideas
  4. 5. Understand Business Models for the Web Advertising Direct Sales Subscriptions None of these work in Cambodia!
  5. 6. Think Global
  6. 7. Don't Target Consumers Don't Target Large Organisations Target SME's
  7. 8. $100,000
  8. 9. Do The Maths! Do Subsriptions!
  9. 10. ($50 x 12 months) x 166 customers = $100,000
  10. 11. Only 166 Customers!
  11. 12. Solve Your Own Problem!
  12. 13. Cambodia is not so different
  13. 14. But how?
  14. 15. Customer Development 1 st Product Development 2 nd
  15. 16. Test Assumptions
  16. 17. UpstartHQ.com
  17. 18. Get a Blog
  18. 19. Pimp Your Blog
  19. 20. The Sales Pitch
  20. 21. Beta Sign Up
  21. 22. No Price Tag!
  22. 23. Google Analytics
  23. 24. Drive Traffic <ul><li>Google Adsence (quick & expensive)
  24. 25. Blogging
  25. 26. Twitter / Facebook (social marketing)
  26. 27. Head hunt users (cheap effective)
  27. 28. SEO (probably too slow for our purpose) </li></ul>
  28. 29. Split Testing
  29. 30. Split Test Everything!! <ul><li>Change your message
  30. 31. Add features
  31. 32. Remove features
  32. 33. Add text
  33. 34. Remove text
  34. 35. Change your sign up process
  35. 36. TRY EVERYTHING & ANYTHING!! </li></ul>
  36. 37. Metrics <ul><li>Conversion rate
  37. 38. Customer acquisition cost
  38. 39. Click through rate </li></ul>
  39. 40. Lean Startup
  40. 41. Eric Ries
  41. 42. 30-100 Users <ul><li>Enough to make your data meaningful
  42. 43. Not enough to flame you if when things go wrong
  43. 44. Easy to achieve with minimum marketing spend
  44. 45. Makes it feel like a small club
  45. 46. Enough to keep communication personal </li></ul>
  46. 47. Lots of people have signed up... Congratulations!
  47. 48. Get a Server
  48. 49. But... Get Coding!
  49. 50. Don't Waste Your 10 Hours! <ul><li>Personal Kanban
  50. 51. The Pomodoro Technique
  51. 52. No Excuses! </li></ul>
  52. 53. Release Early, Release Often <ul><li>Early adopters are very valuable
  53. 54. Change direction based on user feedback
  54. 55. Don't worry about mistakes
  55. 56. Don't worry about bad press </li></ul>
  56. 57. Find Product Market Fit <ul>How would you feel if you could no longer use our app? </ul><ul><li>Very disappointed
  57. 58. Somewhat disappointed
  58. 59. Not disappointed (it really isn’t that useful)
  59. 60. N/A - I no longer use The Best Web 2.0 App </li></ul>
  60. 61. Keep Iterating <ul><li>Listen to your users
  61. 62. Allow users to talk with each other (forum, list)
  62. 63. Respond quickly and personally to requests
  63. 64. Removing features is as important as adding them
  64. 65. Do regular user surveys (survey.io) </li></ul>
  65. 66. 40%+ Very Disappointed Congratulations, you've achieved product market fit!
  66. 67. Now name your price...
  67. 68. You make your first sale... Congratulations, your business model has been validated!
  68. 69. Go Big Quick! <ul><li>Max out Google Adsence spend ($300+ per day)
  69. 70. Hire someone who knows SEO
  70. 71. Spend money on your website
  71. 72. Consider producing promotional videos
  72. 73. Make a lot of noise on every blog, social network or forum that you can find </li></ul>
  73. 74. Don't have enough money?
  74. 75. Easy sell to investors... <ul><li>Already have a product
  75. 76. Already have users
  76. 77. Already have product market fit
  77. 78. Already have business model
  78. 79. Already have first sale </li></ul>
  79. 80. Key Points <ul><li>Customer development before product development
  80. 81. Fail fast, fail often
  81. 82. Iterate quickly
  82. 83. Find product market fit with less than 100 users
  83. 84. Go big quick
  84. 85. Take investment capital when needed </li></ul>
  85. 86. Chris Brown [email_address] @chrisincambo

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