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How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
How to start a successful web company with only $10 and 10 hours per week
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How to start a successful web company with only $10 and 10 hours per week

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A description of how lean startup techniques can be used to start a web business with limited means. Presented at Phnom Penh Barcamp '10

A description of how lean startup techniques can be used to start a web business with limited means. Presented at Phnom Penh Barcamp '10

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  • I uploaded my notes form this talk to http://www.xmind.net/share/thomaswanhoff/xmind-792464/ as a public mindmap, if this is more handy for you.
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Transcript

  • 1. How to Start a Successful Web Company with only $10 & 10 Hours per week
  • 2. I love my boss (I'm self employed)
  • 3.  
  • 4. The Same Old Ideas
  • 5. Understand Business Models for the Web Advertising Direct Sales Subscriptions None of these work in Cambodia!
  • 6. Think Global
  • 7. Don't Target Consumers Don't Target Large Organisations Target SME's
  • 8. $100,000
  • 9. Do The Maths! Do Subsriptions!
  • 10. ($50 x 12 months) x 166 customers = $100,000
  • 11. Only 166 Customers!
  • 12. Solve Your Own Problem!
  • 13. Cambodia is not so different
  • 14. But how?
  • 15. Customer Development 1 st Product Development 2 nd
  • 16. Test Assumptions
  • 17. UpstartHQ.com
  • 18. Get a Blog
  • 19. Pimp Your Blog
  • 20. The Sales Pitch
  • 21. Beta Sign Up
  • 22. No Price Tag!
  • 23. Google Analytics
  • 24. Drive Traffic <ul><li>Google Adsence (quick &amp; expensive)
  • 25. Blogging
  • 26. Twitter / Facebook (social marketing)
  • 27. Head hunt users (cheap effective)
  • 28. SEO (probably too slow for our purpose) </li></ul>
  • 29. Split Testing
  • 30. Split Test Everything!! <ul><li>Change your message
  • 31. Add features
  • 32. Remove features
  • 33. Add text
  • 34. Remove text
  • 35. Change your sign up process
  • 36. TRY EVERYTHING &amp; ANYTHING!! </li></ul>
  • 37. Metrics <ul><li>Conversion rate
  • 38. Customer acquisition cost
  • 39. Click through rate </li></ul>
  • 40. Lean Startup
  • 41. Eric Ries
  • 42. 30-100 Users <ul><li>Enough to make your data meaningful
  • 43. Not enough to flame you if when things go wrong
  • 44. Easy to achieve with minimum marketing spend
  • 45. Makes it feel like a small club
  • 46. Enough to keep communication personal </li></ul>
  • 47. Lots of people have signed up... Congratulations!
  • 48. Get a Server
  • 49. But... Get Coding!
  • 50. Don&apos;t Waste Your 10 Hours! <ul><li>Personal Kanban
  • 51. The Pomodoro Technique
  • 52. No Excuses! </li></ul>
  • 53. Release Early, Release Often <ul><li>Early adopters are very valuable
  • 54. Change direction based on user feedback
  • 55. Don&apos;t worry about mistakes
  • 56. Don&apos;t worry about bad press </li></ul>
  • 57. Find Product Market Fit <ul>How would you feel if you could no longer use our app? </ul><ul><li>Very disappointed
  • 58. Somewhat disappointed
  • 59. Not disappointed (it really isn’t that useful)
  • 60. N/A - I no longer use The Best Web 2.0 App </li></ul>
  • 61. Keep Iterating <ul><li>Listen to your users
  • 62. Allow users to talk with each other (forum, list)
  • 63. Respond quickly and personally to requests
  • 64. Removing features is as important as adding them
  • 65. Do regular user surveys (survey.io) </li></ul>
  • 66. 40%+ Very Disappointed Congratulations, you&apos;ve achieved product market fit!
  • 67. Now name your price...
  • 68. You make your first sale... Congratulations, your business model has been validated!
  • 69. Go Big Quick! <ul><li>Max out Google Adsence spend ($300+ per day)
  • 70. Hire someone who knows SEO
  • 71. Spend money on your website
  • 72. Consider producing promotional videos
  • 73. Make a lot of noise on every blog, social network or forum that you can find </li></ul>
  • 74. Don&apos;t have enough money?
  • 75. Easy sell to investors... <ul><li>Already have a product
  • 76. Already have users
  • 77. Already have product market fit
  • 78. Already have business model
  • 79. Already have first sale </li></ul>
  • 80. Key Points <ul><li>Customer development before product development
  • 81. Fail fast, fail often
  • 82. Iterate quickly
  • 83. Find product market fit with less than 100 users
  • 84. Go big quick
  • 85. Take investment capital when needed </li></ul>
  • 86. Chris Brown [email_address] @chrisincambo

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