Social Media in Entrepreneurial Marketing
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Deck from my last lecture for Entrepreneurial Marketing with Deb Hagen at the University of Washington.
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Social Media in Entrepreneurial Marketing
- 1. Social Media Marketing Chris Goddard - Odd Dog Media
- 2. About Me
- 3. What I do
- 4. Social Media
- 5. Social Media Marketing = BS ?
- 6. David “Shingy” Shing AOL “Digital Prophet” “Your role in this digital universe is to do three things - it’s to build content that fuels connections, conversations and engagement - that’s it. Period.”
- 7. Huh?
- 8. “I love social media because it sells shit” Gary Vanderchunk winelibrary.com
- 9. When people think social media marketing
- 12. Awesome!
- 13. Social Media Is amazing!
- 14. But…
- 20. 12,000 members in 2 weeks
- 21. 13 million views to date
- 22. $12 Million in Funding
- 24. Michael Dubin CEO - DollarShaveClub Formerly worked at MSNBC Experience in improv comedy Great F**ckin Product
- 25. Already had $1 million in funding
- 26. Already had a Ton of PR before the video
- 27. So what do start ups (without funding) do?
- 28. Social Media Marketing is just marketing
- 30. Be a good listener
- 31. Google Alerts Business Name Product Names CEO/Employee’s Names Competitor’s Names
- 33. Paid Tools Wider Reach ! Sentiment Analysis
- 34. Follow up on all comments, emails, tweets, posts…
- 35. Genuinely talk in terms of the other person’s interests
- 37. Figure out what your customer is already reading/watching/listening to and make the same stuff
- 38. Don’t hit enter
- 41. Turn any “How to” or “Tutorial” content into a video
- 42. Arouse in the other person an eager want
- 48. Marketing done right doesn’t feel like marketing
- 49. Make the other person feel important—and do it sincerely
- 51. Say Thank you!
- 52. If you’re wrong, admit it quickly and emphatically
- 53. Always be Gathering Data
- 54. “Soft” Metrics vs “Hard” metrics
- 55. “I want 40,000 FaceBook fans!”
- 56. “I want a toilet seat made of gold but it’s just not in the cards now is it?”
- 57. Followers Likes Shares Social “Authority” clicks Pageviews* *Unless you’re selling advertising
- 58. Prospects Leads Sales Cost Per Acquisition (CPA) Contribution Customer Lifetime Value Return On Investment
- 64. 180m in the US ! 57% of population
- 66. Ubiquity ≠ Marketing Success
- 68. Very established API (Application Programming Interface)
- 72. Easy Reporting
- 74. Third-Party Apps
- 75. Simple Facebook Campaign: ! Photo contest ! 40 entries and 400 likes so far (launched Tuesday)
- 78. The follow-up is as important as the campaign
- 79. The networks apps and platforms are constantly changing
- 82. followerwonk.com
- 84. Market Research
- 87. Local Business
- 90. getlisted.org
- 91. ask customers to review you
- 92. Tools can help you manage
- 95. So can people
- 97. Interns
- 98. Niche Networks
- 99. Quora
- 101. Instagram
- 103. YouTube
- 105. Game the system
- 106. At least 100 people watch the video, start-to-finish, within the first 10 minutes + share through Facebook
- 107. Notice Something?
- 108. Pinterest
- 110. Takeaways
- 111. The best “social media” strategy is 60-year-old PR with Sexy Tools
- 112. Always focus on the people behind the profiles
- 113. Always be Gathering Data
- 114. Pay for critical mass … and then stop!