Selling yourself online
Evangelism and promotion, not slavery OR mail-
order brides
Chris Mills, Opera Software

The Web is grrrreat!
<q>The web - helping ugly geeks pick up chicks since
1992!</q>

People conduct themselves
badly on the Web

There is a better way to get
people’s attention

Be nice!
Be courteous at all times
Give stuff away for free
Help people
Communicate clearly and appropriately

Communicate clearly...
Make sure your written communication is impeccable
Reflects on your integrity/professionalism

Appropriate language
Don’t use the word evangelism when evangelizing
Don’t leverage your synergies in public!
Don’t talk down to your audience

The WWW is worldwide...
Don’t resort to buzzwords and colloquialisms
Think about your international audience
Make language simple and clear

Get your audience excited
about your functionality, not
your brand

Get your developers excited
about making your
functionality better

Give cool stuff away for free

Help people!
On forums
On mailing lists
On Twitter
At public events

But be courteous, and keep
your cool at all times

<q>Incidental
marketing</q>

<q>Incidental
marketing</q>
<q>Wow, that Opera guy helped me again. I like him. I
might try their browser</q>

Get your facts straight

Respect your competition

Work with your competition

(Look what happened when
we didn’t work together)

Be honest; admit when you
screwed up

Example: Opera Web Fonts
bug
We reported it
Offered a temp workaround
Reporting on when it was fixed
in the final product