Selling Yourself Online Chrismills
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Selling Yourself Online Chrismills

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This is a five minute presentation I gave at Ignite Sydney in October 2009, covering effective ways to promote yourself online without being evil. It is mostly applicable to the geek industry, but ...

This is a five minute presentation I gave at Ignite Sydney in October 2009, covering effective ways to promote yourself online without being evil. It is mostly applicable to the geek industry, but should be useful outside it as well.

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Selling Yourself Online Chrismills Selling Yourself Online Chrismills Presentation Transcript

  • Selling yourself online Evangelism and promotion, not slavery OR mail- order brides Chris Mills, Opera Software
  • The Web is grrrreat! <q>The web - helping ugly geeks pick up chicks since 1992!</q>
  • People conduct themselves badly on the Web
  • There is a better way to get people’s attention
  • Be nice! Be courteous at all times Give stuff away for free Help people Communicate clearly and appropriately
  • Communicate clearly... Make sure your written communication is impeccable Reflects on your integrity/professionalism
  • Appropriate language Don’t use the word evangelism when evangelizing Don’t leverage your synergies in public! Don’t talk down to your audience
  • The WWW is worldwide... Don’t resort to buzzwords and colloquialisms Think about your international audience Make language simple and clear
  • Get your audience excited about your functionality, not your brand
  • Get your developers excited about making your functionality better
  • Give cool stuff away for free
  • Help people! On forums On mailing lists On Twitter At public events
  • But be courteous, and keep your cool at all times
  • <q>Incidental marketing</q>
  • <q>Incidental marketing</q> <q>Wow, that Opera guy helped me again. I like him. I might try their browser</q>
  • Get your facts straight
  • Respect your competition
  • Work with your competition
  • (Look what happened when we didn’t work together)
  • Be honest; admit when you screwed up
  • Example: Opera Web Fonts bug We reported it Offered a temp workaround Reporting on when it was fixed in the final product