3. Music Revenues Research
• Future of Music Coalition.
• Online survey 2011.
• Determine ways musicians are making money.
• Researched performers, songwriters, composers, band
members, session players, producers, MCs.
• Produce list of the ways that musicians can make money.
• Artist music business model has been in flux for years.
• The record deal dream no longer the viable alternative .
• The levelling of the music distribution playing field by the
Internet is virtually complete.
4. Artist Revenue Streams Research
• Terrestrial radio on a path to destruction.
• People now access/download music multiple sources for free.
• D.I. Y solutions everywhere.
• Many artists find new strategies hard to integrate.
• Every artist wants to know how they can make music, make
money and survive.
5. Revenue Streams List Pt.1
Publishing
Mechanical royalties
Performance Royalties from ASCAP and BMI
Digital Performance Royalties from Sound Exchange
Synch rights TV, Commercials, Movies, Video Games
Digital sales – Individual or by combination
Music (studio & live) Album – Physical & Digital, Single Digital
6. Revenue Streams Pt. 2
Meet and Greet
Personal Appearance
Studio Session Work
Sponsorships and endorsements
Advertising
Artist newsletter email
Artist marketing and promotion materials
8. Revenue Streams Pt. 3
Blog/Website
• Videos
• Music Player
• Fan Clubs
• YouTube Subscription channel for more popular artists
• Artist programmed internet radio station or specialty playlist
• Financial Contributions of Support
• Patronage Model – Artist Fan Exclusives – e.g. paying to sing
on a song in studio or have artist write a song for you
• Mobile Apps
9. Revenue Streams Pt. 4
• Artist Specific Revenue Stream - unique streams customized
to the specific artist
• Music Teaching – Lessons and Workshops
• Music Employment – orchestras, etc, choir directors,
ministers of music, etc.
• Music Production – Studio and Live
• Any job available to survive and keep making music
• Getting Help From Other Artists and Helping Them
11. Revenue Streams Pt.5
• Meet and Greet
• Personal Appearance
• Studio Session Work
• Sponsorships, and endorsements
• Advertising
• Artist newsletter emails
• Artist marketing and promotion materials
12. Revenue Streams Pt.6
• Ringtone, Ring-back, Podcasts
• Instant Post Gig Live Recording via download, mobile
streaming or flash drives
• Video – Live, concept, personal – Physical & Digital
• Video and Internet Games featuring or about the artist
Photographs
14. Revenue Streams Exercise
Thinking about your careers, from the list of revenue streams,
list the following;
1. Current revenue streams
2. Future revenue streams
3. Revenue streams not on the list
4. How many revenue streams do you currently have?
5. How many revenue streams do you think you could
generate?
Read your list to the group
