3. Newark is experiencing a burgeoning renaissance. With features in such publications as the NY Times,
Associated Press, Vogue Magazine and NJ.com, it only makes sense to use its publicity to catapult the
Greater Newark Convention and Visitor’s Bureau into a social realm of its own. With our 50k in 50 Days
campaign approaching, we feel the use of video will help us to tap into an audience we have previously
been unable to reach.
The What’s Happening Wednesday Series will increase Newark Happening’s social presence
dramatically. We plan to use the content on Facebook (and boost the posts) to increase engagement
and Youtube to re-brand the channel. We will use brief previews on Instagram to tease viewers for
upcoming episodes as well, bringing the Instagram audience to our other social networks and increasing
traffic on each platform.
We currently promote many landmarks and businesses within Newark but do not have our own
content. Creating this series will not only allow us to have in-house content but create awareness of the
activities and events that occur in Newark.
Some benefits include:
● A What’s Happening Wednesday Hashtag
● Use in 50k campaign
● Increased exposure
● Visual content to capture new audience
● Video to add to content library
● Creating relationships with nearby restaurants, vendors and venues.
6. Market Shots
•Very beginning of set-up to
completion
•History of market from
someone attending or NDD
•B Roll of entire market
•Interview of 5-10 people who
attend the market
•Amount of attendees each
week
Questions
•Amount of attendees each
week
•What is the process to
becoming a vendor?
•Why PSE&G Plaza?
8. Restaurant Shots
•Burg
•Burger Walla
•Halal Guys
•Green Chicpea
•Grabbagreen
•Jimmy Johns
•Blaze
•Wok to Walk
•Restaurant Tenure
•What is the “Most Happening”
food/order on the menu?
•What is the expectation when
people eat the food?
• Restaurant Motto
9. Ep. 1 What’s For Lunch (Thursday Food
Market)
•Business Name
•Location
•Business Tenure
•Business History
•Food Specialty
•Introduce ourselves
•What is a customer favorite on
the menu?
•Can we sample food?
•What does your restaurant
have that others may not?
•Why PSE&G food market?
•Process of being a vendor here
10. Ep. 1- What’s For Lunch (MOS Interviews)
Pre- Questions
• Who do you live with at home?
• Are you married?
• Do you have children?
• Do you cook for your family?
• Favorite food (s) to eat
• Can you make your favorite food?
• Top 5 favorite places to eat downtown for lunch (10
seconds when shooting/editing)
Questions
• How many meals have you burned in your past?
• Top 3 favorite places to eat downtown for lunch
• What did you “eat” for lunch today?
• How often do you go there?
• What’s your favorite item on the menu?
• What foods do you look forward to eating?
• Chicken or Beef (“Don’t be afraid to say both, but
seriously you have to pick one?”)
•Home cooked or Dining Out
12. Festival Shots
● Military Park
● Festival Setup
● Food Vendors
● Clothing Vendors
Artist Performances
Crowd
Host/Hostess Introduction
MOS Interviews
13. EP. 3 Dance to the AfroBeat
● Why was there a need for AfroBeat
Fest? (Festival Producers)
● Can we sample food? (Vendors)
● Can we interview artists?
(Artists/Festival Producers)
● The process of getting the
greenlight for this festival (Festival
Producers)
How is AfroBeat Fest different from
festivals like AfroPunk? (Fest.
Producers)
What improvements do you expect
in the coming years? (Fest.
Producers)
14. MOS Interview Questions
● What brings you to the
AfroBeat Festival?
● What festivals have you
attended in the past?
● Who are you most excited to
see? (Which artists)
What do you think about these
types of festivals?
How do you think the festival will
increase awareness of major
events in Newark?
16. Festival Shots
● Lincoln Park
● Festival Setup
● Food Vendors
● Clothing Vendors
Artist Performances
Crowd
Host/Hostess Introduction
MOS Interviews
17. EP. 4 Lincoln Park Fest
● What is the history of the
Lincoln Park Festival?
(Festival Producers)
● Can we sample food?
(Vendors)
● Can we interview artists?
(Artists/Festival Producers)
● Why is this festival important
for Newark? (Festival
Why is it important to feature
multiple genres of music at the
festival? (Festival Producers)
What type of growth do you expect
to see in the next few years?
(Festival Producers)
18. MOS Interview Questions
● What brings you to the
Lincoln Park Festival?
● What festivals have you
attended in the past?
● Who are you most excited to
see? (Which artists)
What do you think about
these types of festivals?
How do you think the
festival will increase
awareness of major
events in Newark?
