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CAN’T<br />BUY<br />MY<br />LOVE<br />HOW ADVERTISING CHANGES THE WAY WE THINK AND FEEL<br />JEAN KILBOURNE<br />
BY :<br />CHINDY LIEN<br />Dedicated special to:<br />     DR. WILLIAM RICE<br />MKTG 110- MIDTERM 2<br />ENERGY <br />CON...
WARNING!!!   <br />Be Ready!<br />IMAGES <br />Contain some innuendo & sexuality<br />
           Buy This 25-Year-Old And Get All His Friends Absolutely Free<br />1<br />The Marketers tell story of the produc...
“   “In Your Face… All Over The Place”<br />2<br />Utilize all sorts of creative media to promote the products…The more th...
“Bath Tissue Is Like Marriage”<br />3<br />It’s more than just a product, it’s an ultimate relationship. <br />
          “Can an Engine Pump the Valves in Your Heart?” <br />4<br />Woman is still the attraction, but not "the ultimate...
          “Please, Please, You’re Driving Me Wild”<br />5<br />SIZE DOES NOT MATTER…<br />AS LONG AS THE PRODUCT BRINGS YO...
“The More You SubtractThe More You Add”<br />6<br />This ads portrays that advertisers do not hesitate to take advantage o...
          “Forget The Rules! Enjoy The Wine”<br />7<br />QUICK FACT:<br />10% of Drinkers<br />CONSUME<br />Over 60% of Al...
             Continued…<br />Wooho!<br />Drink this beer & have the confidence to tell her your opinion <br />It’s your ti...
 “What You’re Looking For”<br />8<br />Deeper meaning behind a piece of cigarette—<br />It brings you joy, confidence, sel...
        “The Dream Begins As Soon As You Open The Door”<br />9<br />Believe it or not…<br />Ads create a climate of cynici...
10<br />          “In Life There Are Many Loves, But Only One Grande Passion”<br />Unnatural Passions<br />Passion for pro...
10<br />Continued…<br />
 “You’re Talking To Me?”<br />11<br />SEXY Knees OR<br />SEXY Boobs?<br />Does SEX sell?<br />SEX definitely draws attenti...
 “You’re Talking To Me?”<br />11<br />
“Two Ways A Woman Can Get Hurt”<br />12<br />Advertising helps to create a climate in which certain attitudes and values f...
13<br />Help the children to be media-literate, by fighting for media literacy programs and by educating them about media<...
THANK YOU<br />I hope you like my presentation<br />
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Can't buy my love rev

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something fun i did in college for my mid term assignment

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Transcript of "Can't buy my love rev"

  1. 1. CAN’T<br />BUY<br />MY<br />LOVE<br />HOW ADVERTISING CHANGES THE WAY WE THINK AND FEEL<br />JEAN KILBOURNE<br />
  2. 2. BY :<br />CHINDY LIEN<br />Dedicated special to:<br /> DR. WILLIAM RICE<br />MKTG 110- MIDTERM 2<br />ENERGY <br />CONFIDENCE <br />=<br />YOU<br />HARMONY <br />
  3. 3. WARNING!!! <br />Be Ready!<br />IMAGES <br />Contain some innuendo & sexuality<br />
  4. 4. Buy This 25-Year-Old And Get All His Friends Absolutely Free<br />1<br />The Marketers tell story of the products and the target audiences often take it for granted.<br />
  5. 5. “ “In Your Face… All Over The Place”<br />2<br />Utilize all sorts of creative media to promote the products…The more the better<br />
  6. 6. “Bath Tissue Is Like Marriage”<br />3<br />It’s more than just a product, it’s an ultimate relationship. <br />
  7. 7. “Can an Engine Pump the Valves in Your Heart?” <br />4<br />Woman is still the attraction, but not "the ultimate attraction". The car has the most power in this ad, then the man, then the women. Showing that an object (car) has the greatest power is simply unethical and illogical.<br />BMW pre-owned car campaign…<br />The reality that although it was previously owned., the car still looks sexy<br />Creating an image that a product canprovidecomfort, satisfaction, and true relationship<br />
  8. 8. “Please, Please, You’re Driving Me Wild”<br />5<br />SIZE DOES NOT MATTER…<br />AS LONG AS THE PRODUCT BRINGS YOU HAPPINESS<br />Food ads always use reverse psychology to persuade the consumers to think that the food is good for health, but indeed they are selling addictions. Marketers find ways to persuade the audience through ads.<br />
  9. 9. “The More You SubtractThe More You Add”<br />6<br />This ads portrays that advertisers do not hesitate to take advantage of the insecurities of young people. As advertisers, we need to be aware of the roles of the potential customers<br />
  10. 10. “Forget The Rules! Enjoy The Wine”<br />7<br />QUICK FACT:<br />10% of Drinkers<br />CONSUME<br />Over 60% of Alcohol sold<br />The alcohol ads are mainly targeted to the YOUNG<br />generation<br />ADDICTIONS<br />
  11. 11. Continued…<br />Wooho!<br />Drink this beer & have the confidence to tell her your opinion <br />It’s your time! Have the courage to say it!<br />7<br />Alcohol advertising can create an unconscious presumptions in favor of drinking <br />
  12. 12. “What You’re Looking For”<br />8<br />Deeper meaning behind a piece of cigarette—<br />It brings you joy, confidence, self-fulfillment, freedom, appreciation. <br />The advertisers build brand personality through the ads. <br />
  13. 13. “The Dream Begins As Soon As You Open The Door”<br />9<br />Believe it or not…<br />Ads create a climate of cynicism that is poisonous to relationships. From childhood, we often learn that it is far safer to make a commitment to a product than to a person. We become more connected to the objects and cynical about other human beings<br />
  14. 14. 10<br /> “In Life There Are Many Loves, But Only One Grande Passion”<br />Unnatural Passions<br />Passion for products<br />=<br />Advertising encourages us to feel passion for products, and it could be dangerous when the products are addictive, because addicts do feel they are in a relationship with their substances <br />
  15. 15. 10<br />Continued…<br />
  16. 16. “You’re Talking To Me?”<br />11<br />SEXY Knees OR<br />SEXY Boobs?<br />Does SEX sell?<br />SEX definitely draws attention to the product.<br />Advertisers knowSEXdoes sellwell…<br />
  17. 17. “You’re Talking To Me?”<br />11<br />
  18. 18. “Two Ways A Woman Can Get Hurt”<br />12<br />Advertising helps to create a climate in which certain attitudes and values flourish. Often women are portray as the victims of assault and violence. Therefore women desperately seeking for something to comfort them, and advertisers are ready for them.<br />
  19. 19. 13<br />Help the children to be media-literate, by fighting for media literacy programs and by educating them about media<br /> “Relax. And Enjoy The Revolution”<br />
  20. 20. THANK YOU<br />I hope you like my presentation<br />
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