Can't buy my love is written by Jean Kilbourne who is internationally recognized for her work on alcohol and tobacco advertising and the image of women in advertising. In this presentation, we have explained each chapter by including various advertisements.

1. CAN’T BUY MY LOVE
 Suman Kaur Johar
 Ikra Khan
 Khushboo Shah
 Shweta Mundhe
 Mitali Mayekar

3. Jean Kilbourne, Ed.D.
Author, Speaker, and Filmmaker

4. “A GIRL OF MANY PARTS” THE MAKING OF
AN ACTIVIST

5. 1. WE ARE THE PRODUCT
“Reach the right bird and the whole flock will
follow.”

7. 2. ADVERTISING IS OUR ENVIRONMENT
 Jean Kilbourne Says,
An average American is exposed to 3000 ads everyday & spends 3 years
of one’s life watching TV ads.
 Little girls are fascinated by supermodels because of their perfect
features & skin
 Advertising co-opts our sacred symbols & sacred language to arouse
our immediate emotional response
 Advertising is not only selling a product but also sells values, images,
love and success.

12. 3. THE CORRUPTION OF RELATIONSHIP
Ads have always promised a better relationship via a product.
 Buy our product & you will be loved.
Advertisers say that products don’t betray us or abandon us

18. 4.CRAZY FOR CARS
 Car ads are funny silly, exciting, clever & seemingly insignificant.
However they have a cumulative direction & impact.
 The car in an ad has gone from being a symbol of power to the
actual source of power

21. 5. FALLING IN LOVE WITH FOOD
 Women are always shown falling in love with the food, its gathering &
serving
 Advertisers offer food as a way to relate romantically & sexually
 Always in the world of advertising the solution to a problem is a
product

23. 6. CUTTING GIRLS TO SIZE
 Girls of all ages get the message that they must be flawlessly beautiful
 Young boys & girls are surrounded by messages urging them to
sexually active.
 Advertisers do not hesitate to take advantage of insecurities &
anxieties of young people offering solutions

25. 7. ALCOHOL AND REBELLION
 Advertisers attract women to the promise of release from inhibitions
and societal restraints without frightening women or portraying them
as shits
 They imply that drinking will give a woman some of man’s power and
privilege without detracting from her feminity. So they often use male
symbols such as cigars, etc.

27. 8.RAGE AND REBELLION IN CIGARETTE
ADVERTISING
 Cigarettes smoking was constantly glamorized and assumed to be
safe and socially desirable.

29. 9. ADVERTISING AN ADDICTIVE MIND SET
 Advertisers lure us through seductive and incessant ads
 Food and Alcohol has become synonymous to dream world
 For children's advertisers use drug language
 Advertisers often show that real life is dull and we can escape that life
using their product

33. 10.ADDICTION AS A RELATIONSHIP
 Advertisers have made their product synonymous to our relationships
 Sex appeal is the slogan for all ads that features a six pack of beer.
 Women are increasingly encouraged to think of the bottle as a lover
too

36. 11. ADVERTISING AND VIOLENCE
 The poses and posters are borrowed from pornography.
 Sex in advertising is more often about power than passion
 Male violence is encouraged by ads that encourage males to be
forceful and dominant to value sexual intimacy more than emotional
intimacy

38. 12. REDEFINING REBELLION
“The basic point of new advertising is that an individual has a
need or a problem and a product can meet or fix it”
If we are unhappy we can smoke a cigarette or drink or have
an ice cream; if you are fat use diet food, etc.