How advertising affects_children final


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How advertising affects_children final

  1. 1. How advertising affects children By: Kelsey Ellis
  2. 2. Purpose of Ad's Focusing on Children <ul><ul><li>The main purpose of advertising is to attract people and make money.  </li></ul></ul><ul><ul><li>Children are targeted because they are easy to manipulate.  </li></ul></ul><ul><ul><li>Ad's make and impression on children, what children see and hear they believe.  </li></ul></ul><ul><ul><li>Advertising to children has been a long successful way to build a solid consumer base that will win the minds of children in order to secure a lifetime of consumer purchasing. </li></ul></ul><ul><ul><li>  &quot;Advertising at it's best is making people feel that they are without their product, you're a loser. Kids are very sensitive to that.&quot;(Nancy Shalek) </li></ul></ul>
  3. 3. Advertising food affects diet <ul><ul><li>Many of the advertisements that children are being exposed to are food ad's. </li></ul></ul><ul><ul><li>These ad's are mostly products of low nutrition value.   </li></ul></ul><ul><ul><li>McDonalds spends roughly $570 million a year on advertising.  </li></ul></ul><ul><ul><li>These ad's effect children because they will most likely lead to obesity. </li></ul></ul>
  4. 4. <ul><ul><li>Kid's meal boxes advertise shows, characters, etc. which is another way that children are attracted to fast food restaurants.  </li></ul></ul>Cont...
  5. 6. Advertising encourages materialism  <ul><ul><li>A recent national survey, 95% of adults say that children are too focused on buying and consuming things, and almost 80% agree that limits should be placed on advertising to children. </li></ul></ul><ul><ul><li>Ad's that encourage materialism can effect children's self image and values. </li></ul></ul>
  6. 7. Cont... <ul><ul><li>Children beg their parents for the product advertised.They may insist on a particular pair of branded jeans only and be against the other brands of clothing in the store.  </li></ul></ul><ul><ul><li>When children see these advertisements it gives a wrong impression on their young minds and they start giving a lot of importance to materialistic joys. </li></ul></ul>
  7. 8. Advertising promotes violent games and video's <ul><ul><li>Children, mostly boys are drawn to violence. </li></ul></ul><ul><ul><li>When ads promote violent video games it can lead to:   </li></ul></ul><ul><ul><li>Aggression </li></ul></ul><ul><ul><li>Loss of self-control </li></ul></ul>
  8. 9. Advertising encourages early drinking  <ul><ul><li>Children who are exposed to alcohol and tabacco advertising are more likely to have positive feelings about those substances and start using them at a young age. </li></ul></ul><ul><ul><li>Although most children don't start drinking until the pre-teen or teen years, belief in media messages that drinking is a positive or desirable activity is already developing by age six. </li></ul></ul><ul><ul><li>It's well established that alcohol use plays a substantial role in the three leading causes of death among teens and young  </li></ul></ul>
  9. 10. Cont... <ul><ul><li>Three factors affect the influence of alcohol advertising on pre-adolescents: </li></ul></ul><ul><ul><li>a) the context in which the advertisements are viewed </li></ul></ul><ul><ul><li>b) the support of significant others </li></ul></ul><ul><ul><li>c) the extent to which alcohol is glamorized. </li></ul></ul>
  10. 12. Sources <ul><ul><li>Gayagay, Lisa. How children are affected by advertising .              affect-children . Helium: Family Values.October 7, 2008.  </li></ul></ul><ul><ul><li>TV Advertising and its effects on Children. .  </li></ul></ul><ul><ul><li>John, Deborah; Chaplin, Ian. Growing up in a Material World: Age Differences in Materialism in Children and Adolescents. .  </li></ul></ul><ul><ul><li>Special Issues for Young Children. </li></ul></ul><ul><ul><li>Harris, Sarah. Violent Video Games Make Children Lose Self Control. </li></ul></ul><ul><ul><li>Alcohol Advertising and Youth. </li></ul></ul><ul><ul><li>  Alcohol Advertising and Kids. </li></ul></ul>