Webinar Search Engine Optimisation

Search Engine 101: An Introduction to Search Engine Optimization

Paid Vs. Organic Search Results According to Nielson / Net Ratings, 46% of Web sites are found through search, and 55% of all online purchases result from Web sites found through search engines. Savvy SEO professionals think about content creation as writing for this audience . Paid Search Results (sponsored) Organic Search Results (natural)

For More Information on Paid Search… http://adwords.google.com/select/Login http://searchmarketing.yahoo.com/index.php

How Do Search Engines Work? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

On Page Influencers of Search Results ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Importance of Page Titles Page Title

The Importance of Page Titles This is how page titles appear in search results Does this search result inspire your confidence that this website will meet your needs? Compare this result to this one. Which one better meets your request as a searcher?

The Importance of Description Tags Compare this description to this one. Which one better describes what you are looking for? Does this description inspire your confidence that this website will meet your needs?

The Importance of Header Tags ,[object Object],[object Object]

Content - Writing Tips for Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Search Engine Optimization (SEO) Levers SEO Basics = ,[object Object],[object Object],[object Object],[object Object],[object Object],+ ,[object Object],[object Object],[object Object],[object Object],[object Object],+ ,[object Object],[object Object],[object Object],[object Object],+ ,[object Object],[object Object],[object Object],[object Object]

To Learn More ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Webinar Search Engine Optimisation

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Webinar Search Engine Optimisation