Creative Commons in Museums

Creative Commons In Museums 2011.9.17 Chiaki Hayashi

The ﬁrst step was to invite Prof. Lessig in 2009.

Mori Art Museum challenged to use CC.

Exhibition: Ai Weiwei (2009.7.25-11.8)

First time MAM let audience take photos.

People enjoyed,

children enjoyed,

and Ai Weiwei himself enjoyed.

CC Japan drafted agreement between artist and museum.

Went through negotiation and reviews.

Notice at the entrance,

Notice in the gallery,

and prepared a paper handout.

Over 100 media covered this attempt.

MAM continues usage of CC since then.

When they cannot use the scheme,

You arent signed in Sign In Help Home The Tour Sign Up Explore Search Search Mori Art Museums photostream Mori Art Museum > Collections > Slideshow Thumbnails Detail Comments 150 30 2009 11 28 2010 2 28 53 www.mori.art.museum/contents/medicine/in dex.html 9 photos | 2,048 views items are from 26 Nov 2009.MAM guided to Flickr for download with CC. Feed – Subscribe to the set " " You Sign in | Create Your Free Account Bookmark on Delicious Explore Places | Last 7 Days | This Month | Popular Tags | The Commons | Creative Commons | Search Help Community Guidelines | The Help Forum | FAQ | Sitemap | Get Help

CC could be strong tool for PR.

Website PV: Increasing900,000800,000700,000 Flickr launched Photography allowed Twitter launched Blog launched600,000500,000 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sept-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10

Blog: Doubled since Ai Weiwei15,000 Photography Photography NOT Allowed Allowed11,250 7,500 3,750 0History in the Making Anette Messager Chalo! India Kaleidoscopic Eye Ai Weiwei Medicine and Art Roppongi Crossing 2010

Other museums are succeeding.

Museum of Contemporary Art Tokyo uses CC.

Artworks were designed to be captured.

Unexpected number of families visited & enjoyed.

Latest case is Yoko Ono “The Road of Hope”

The most sensitive artist agreed on CC.

Audience enjoy taking photos with her works.

So do I!

All materials for this schemeare available under CC.

Appendix1: contract between museum and artist

Appendix2: loan agreement between museum and owner

Contact me chiaki@creativecommons.org This project is in cooperation with: Mori Art Museum, Museum of Contemporary Art Tokyo, Hiroshima City Museum of Contemporary Art,Creative Commons Japan, and loftwork.

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Creative Commons in Museums

by Chiaki Hayashi

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