Creative Commons in Museums
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Creative Commons in Museums



Presented at the GLAM session of CC Global Summit 2011 in Warsaw.

Presented at the GLAM session of CC Global Summit 2011 in Warsaw.



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Creative Commons in Museums Creative Commons in Museums Presentation Transcript

  • Creative Commons In Museums 2011.9.17 Chiaki Hayashi
  • The first step was to invite Prof. Lessig in 2009.
  • Mori Art Museum challenged to use CC.
  • Exhibition: Ai Weiwei (2009.7.25-11.8)
  • First time MAM let audience take photos.
  • People enjoyed,
  • children enjoyed,
  • and Ai Weiwei himself enjoyed.
  • CC Japan drafted agreement between artist and museum.
  • Went through negotiation and reviews.
  • Notice at the entrance,
  • Notice in the gallery,
  • and prepared a paper handout.
  • Over 100 media covered this attempt.
  • MAM continues usage of CC since then.
  • When they cannot use the scheme,
  • You arent signed in Sign In Help Home The Tour Sign Up Explore Search Search Mori Art Museums photostream Mori Art Museum > Collections > Slideshow Thumbnails Detail Comments 150 30 2009 11 28 2010 2 28 53 dex.html 9 photos | 2,048 views items are from 26 Nov 2009.MAM guided to Flickr for download with CC. Feed – Subscribe to the set " " You Sign in | Create Your Free Account Bookmark on Delicious Explore Places | Last 7 Days | This Month | Popular Tags | The Commons | Creative Commons | Search Help Community Guidelines | The Help Forum | FAQ | Sitemap | Get Help
  • CC could be strong tool for PR.
  • Website PV: Increasing900,000800,000700,000 Flickr launched Photography allowed Twitter launched Blog launched600,000500,000 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sept-09 Oct-09 Nov-09 Dec-09 Jan-10 Feb-10 Mar-10 Apr-10 May-10
  • Blog: Doubled since Ai Weiwei15,000 Photography Photography NOT Allowed Allowed11,250 7,500 3,750 0History in the Making Anette Messager Chalo! India Kaleidoscopic Eye Ai Weiwei Medicine and Art Roppongi Crossing 2010
  • Other museums are succeeding.
  • Museum of Contemporary Art Tokyo uses CC.
  • Artworks were designed to be captured.
  • Unexpected number of families visited & enjoyed.
  • Latest case is Yoko Ono “The Road of Hope”
  • The most sensitive artist agreed on CC.
  • Audience enjoy taking photos with her works.
  • So do I!
  • All materials for this schemeare available under CC.
  • Appendix1: contract between museum and artist
  • Appendix2: loan agreement between museum and owner
  • Contact me This project is in cooperation with: Mori Art Museum, Museum of Contemporary Art Tokyo, Hiroshima City Museum of Contemporary Art,Creative Commons Japan, and loftwork.