Planning your website

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  • 1. Planning Your Website Jay JenkinsUNL Extension Educator, Cherry County
  • 2. Why go online?
  • 3. You go online to tell your story• to better serve your customer• sell more product
  • 4. To show…–who you are–where you are located–what you make–how you make it–why someone should buy it
  • 5. You need apresence online
  • 6. A website is your place on the web where you can:• Tell your story• Sell your products• Serve your customers• Communicate your values
  • 7. Your website supplements• your labels• your advertisements• your social media interactions• every other aspect of your business
  • 8. Do it RIGHT!
  • 9. What makes a great website?• great content• great organization• great design
  • 10. What type of website is right for your business?• Business card site• Informational/brochure• Transactional/eCommerce• Mobile ready
  • 11. 10 Things Every Small-Business Website Needs1. A clear description of who you are2. A simple, sensible Web address3. An easily-navigated site map4. Easy-to-find contact information5. Customer testimonials6. An obvious call to action7. Know the basics of SEO8. Fresh, quality content9. A secure hosting platform10.A design and style thats friendly to online readers Source: Entrepreneur 11/8/2010 http://www.entrepreneur.com/article/217499
  • 12. It’s not a game of hide and seek
  • 13. Search Engine Optimization (SEO)• The term used for preparing your websiteto rank high in searches.• Simple steps that work together toimprove your search rank and usefulness.
  • 14. Keywords• Words / phrases people use to search• Base for getting found• Relevant to website content
  • 15. What keywords are searchers using?• Entrepreneur Magazine Keyword Research Tool• Google AdWords Keyword Tool• Wordtracker• AdGooroo
  • 16. Steps to improving your website• Unique, accurate page titles• Use the "description" meta tag• Use heading tags appropriately• Use alt tags on images• Offer quality content and services
  • 17. Unique, accurate page titles
  • 18. Use the "description" meta tag
  • 19. Use the "keywords" meta tag?
  • 20. Use heading tags appropriately• Give structure to the page content• Six sizes of heading tags – <H1> most important – <H6> least important• Use similar to an outline• Use only where it makes sense.
  • 21. Use alt tags on images Area Attractions Maps
  • 22. Offer quality content and services• People go to the web for it• Search engines are designed to find it – Fresh – Unique – Quality• Write for people
  • 23. Steps to improving your website• Unique, accurate page titles• Use the "description" meta tag• Use the "keywords" meta tag?• Use heading tags appropriately• Use alt tags on images• Offer quality content and services
  • 24. Writing for the Web• Be succinct• Write for scanability• Use keywords in your content
  • 25. Authority• Websites with high quality content and a good reputation are said to have “authority.”• Links are the main way search engines determine quality – Who you link to – who links to you • Authoritative sites linking to you boosts your authority • Links to and from low quality sites lowers your authority
  • 26. How to boost your authority– Create great content– Share your information with people who will find it genuinely useful– Find and share good information from other people– Identify businesses where reciprocal links would be appropriate