Marketers from all over the world worry that teens are leaving Facebook but is it really that important in Facebook advertising at the moment? Not really. The most important addressees of Facebook advertising campaigns are people over 25 – with purchasing power and according to the current stats, people over 25, of working age, are now the majority of Facebook population. Let’s prove it and see Facebook age breakdown for some selected countries.

1. Facebook Users Age Breakdown
January 2014

2. Facebook Users Age Breakdown – January 2014
Marketers from all over the world worry
that teens are leaving Facebook …

3. Facebook Users Age Breakdown – January 2014
… but is it really that important
in Facebook advertising at the moment?

4. Facebook Users Age Breakdown – January 2014
Not really.
The most important addressees
of Facebook advertising campaigns
are people over 25 – with purchasing power…

5. Facebook Users Age Breakdown – January 2014
… and according to the current stats,
people over 25, of working age, are now the
majority of Facebook population.

6. Facebook Users Age Breakdown – January 2014
Let’s prove it and see Facebook age breakdown
for some selected countries.

7. Facebook Users Age Breakdown – January 2014
Featured countries

8. Facebook Users Age Breakdown – January 2014
United States
24,53%
20,07%
17,84%
13,38%
9,36%
8,47%
6,35%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
55-­‐64
65+

9. Facebook Users Age Breakdown – January 2014
Canada
25,00%
19,79%
17,71%
14,58%
9,38%
7,40%
6,15%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
55-­‐64
65+

10. Facebook Users Age Breakdown – January 2014
Australia
26,28%
18,55%
18,55%
12,83%
11,13%
7,88%
4,79%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
55-­‐64
65+

11. Facebook Users Age Breakdown – January 2014
United Kingdom
26,08%
19,27%
18,14%
13,61%
10,77%
7,37%
4,76%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
55-­‐64
65+

12. Facebook Users Age Breakdown – January 2014
Germany
27,78%
20,47%
16,81%
15,35%
12,43%
4,75%
2,41%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
55-­‐64
65+

13. Facebook Users Age Breakdown – January 2014
France
26,65%
20,34%
16,83%
15,43%
10,52%
6,24%
4,00%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
55-­‐64
65+

14. Facebook Users Age Breakdown – January 2014
Italy
25,06%
21,93%
18,01%
14,10%
11,75%
5,95%
3,21%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
55-­‐64
65+

15. Facebook Users Age Breakdown – January 2014
Spain
28,57%
25,51%
16,33%
14,29%
6,63%
5,82%
2,86%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
55-­‐64
65+

16. Facebook Users Age Breakdown – January 2014
Poland
28,55%
25,19%
23,51%
12,93%
5,04%
3,19%
1,58%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
55-­‐64
65+

17. Facebook Users Age Breakdown – January 2014
Brazil
27,99%
25,65%
19,36%
14,93%
7,70%
3,03%
1,35%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
55-­‐64
65+

18. Facebook Users Age Breakdown – January 2014
Turkey
28,78%
29,88%
17,71%
14,94%
5,53%
1,72%
13-­‐18
Source: Facebook.com
19-­‐24
25-­‐34
35-­‐44
45-­‐54
1,44%
55-­‐64
65+

19. Facebook Users Age Breakdown – January 2014
This is a sta(c view of Facebook audience at the beginning of 2014.
In the next presenta(on we will show the change dynamics and will follow demographic
trends month by month.
To stay up to date with the stats, like us on Facebook: www.facebook.com/catver(ser
or drop us an e-­‐mail at hello@catver(ser.com

20. Facebook Users Age Breakdown – January 2014
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