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Social Media Demographics and Usage Stats
Ray Hydrick – Digital Sales Manager, AL.com
What is Social Media?
Word of Mouth – but FASTER!
Word of Mouth – but FASTER!
Why We Use Social Networking:
Social media marketing can help with a number of goals,
such as:
• Drive Website traffic
• Generate Conversions
• Expand Brand awareness
• Creating a brand identity and positive brand association
• Communicate and Interact with Key Audiences
Why is Social Media Important to you?
Two Types of Users on Social Media:
Creators:
46% of adult internet users post
original photos or videos online
that they themselves have
created.
Curators:
41% of adult internet users take
photos or videos that they have
found online and repost them on
sites designed for sharing images
with many people.
… actually, Three Types of Users:
So, Which Platform is Right for you?
Actually, the best practice is to use as
many as you can but focus on the big
three or four platforms.
Who’s Winning the Traffic Battle?
Facebook is certainly winning, but Instagram is
growing fast
Let’s Not Forget YouTube.
• Over 6 billion hours of video are
watched each month
• 100 hours of video are uploaded to
YouTube every minute
Let’s Talk Demographics:
Not surprising
at all
Fastest growing
segment, so why is
Grandma on
Facebook?
So, why is Grandma on Facebook?
Grandma Likes This
Let’s Talk Demographics:
Let’s Talk Demographics:
Facebook:
Men: 66%
Women: 76%
Twitter:
Men: 17%
Women: 18%
Instagram:
Men: 15%
Women: 20%
Facebook:
18-29: 84%
30-49: 76%
50-64: 60%
65+: 45%
Twitter:
18-29: 31%
30-49: 19%
50-64: 9%
65+: 5%
Instagram:
18-29: 37%
30-49: 18%
50-64: 6%
65+: 1%
Facebook:
$30K/ yr: 76%
$30-$49k: 76%
$50 - $74K: 68%
$75K+: 69%
Twitter:
$30K/ yr: 17%
$30-$49k: 18%
$50 - $74K: 15%
$75K+: 19%
Instagram:
$30K/ yr: 18%
$30-$49k: 20%
$50 - $74K: 15%
$75K+: 16%
Let’s Talk Demographics:
Facebook:
Men: 66%
Women: 76%
Twitter:
Men: 17%
Women: 18%
Instagram:
Men: 15%
Women: 20%
Facebook:
18-29: 84%
30-49: 76%
50-64: 60%
65+: 45%
Twitter:
18-29: 31%
30-49: 19%
50-64: 9%
65+: 5%
Instagram:
18-29: 37%
30-49: 18%
50-64: 6%
65+: 1%
Facebook:
$30K/ yr: 76%
$30-$49k: 76%
$50 - $74K: 68%
$75K+: 69%
Twitter:
$30K/ yr: 17%
$30-$49k: 18%
$50 - $74K: 15%
$75K+: 19%
Instagram:
$30K/ yr: 18%
$30-$49k: 20%
$50 - $74K: 15%
$75K+: 16%
Let’s Talk Demographics:
Facebook:
Men: 66%
Women: 76%
Twitter:
Men: 17%
Women: 18%
Instagram:
Men: 15%
Women: 20%
Facebook:
18-29: 84%
30-49: 76%
50-64: 60%
65+: 45%
Twitter:
18-29: 31%
30-49: 19%
50-64: 9%
65+: 5%
Instagram:
18-29: 37%
30-49: 18%
50-64: 6%
65+: 1%
Facebook:
$30K/ yr: 76%
$30-$49k: 76%
$50 - $74K: 68%
$75K+: 69%
Twitter:
$30K/ yr: 17%
$30-$49k: 18%
$50 - $74K: 15%
$75K+: 19%
Instagram:
$30K/ yr: 18%
$30-$49k: 20%
$50 - $74K: 15%
$75K+: 16%
Let’s Talk Demographics:
Facebook:
Men: 66%
Women: 76%
Twitter:
Men: 17%
Women: 18%
Instagram:
Men: 15%
Women: 20%
Facebook:
18-29: 84%
30-49: 76%
50-64: 60%
65+: 45%
Twitter:
18-29: 31%
30-49: 19%
50-64: 9%
65+: 5%
Instagram:
18-29: 37%
30-49: 18%
50-64: 6%
65+: 1%
Facebook:
$30K/ yr: 76%
$30-$49k: 76%
$50 - $74K: 68%
$75K+: 69%
Twitter:
$30K/ yr: 17%
$30-$49k: 18%
$50 - $74K: 15%
$75K+: 19%
Instagram:
$30K/ yr: 18%
$30-$49k: 20%
$50 - $74K: 15%
$75K+: 16%
How Social Media Influences Travelers:
How Social Media Influences Travelers:
“92% of respondents reported that a positive
recommendation from a friend,
family member, or someone they trust is the
biggest influence on whether they buy a
product or service.”
Paul M. Rand―
How Social Media Influences Travelers:
Life Activities on Social Media
16% of people16% of people
search for travelsearch for travel
from…from…
The Bathroom!!!The Bathroom!!!
Messages are Different on each Platform
3,400 likes
1,200 comments
Use Engaging Posts vs Announcements
Visual
Communication:
We process visual
images 60,000
times faster than
text
Use Photos and Videos
Find a local
photographer and
give them credit for
any pics they can
share
Use Photos and Videos
Embrace
Social Media
Trends – use
#hashtags for
things like
#TBT (Throw
Back
Thursdays)
Utilize #Hashtags Often
Be creative in
writing your
posts. This
post isn’t just
a picture of
the beach, but
a challenge to
visitors.
Be Creative
Write your
posts as if
you’re having
a conversation
with your
visitors
Be Creative
Be Creative
Most of All…
Make It Fun.
#Thank You

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Mta social media presentation 2014a

  • 1. Social Media Demographics and Usage Stats Ray Hydrick – Digital Sales Manager, AL.com
  • 2. What is Social Media?
  • 3. Word of Mouth – but FASTER!
  • 4. Word of Mouth – but FASTER!
  • 5. Why We Use Social Networking:
  • 6. Social media marketing can help with a number of goals, such as: • Drive Website traffic • Generate Conversions • Expand Brand awareness • Creating a brand identity and positive brand association • Communicate and Interact with Key Audiences Why is Social Media Important to you?
  • 7. Two Types of Users on Social Media: Creators: 46% of adult internet users post original photos or videos online that they themselves have created. Curators: 41% of adult internet users take photos or videos that they have found online and repost them on sites designed for sharing images with many people.
  • 8. … actually, Three Types of Users:
  • 9. So, Which Platform is Right for you? Actually, the best practice is to use as many as you can but focus on the big three or four platforms.
  • 10. Who’s Winning the Traffic Battle? Facebook is certainly winning, but Instagram is growing fast
  • 11. Let’s Not Forget YouTube. • Over 6 billion hours of video are watched each month • 100 hours of video are uploaded to YouTube every minute
  • 12.
  • 13. Let’s Talk Demographics: Not surprising at all Fastest growing segment, so why is Grandma on Facebook?
  • 14. So, why is Grandma on Facebook? Grandma Likes This
  • 16. Let’s Talk Demographics: Facebook: Men: 66% Women: 76% Twitter: Men: 17% Women: 18% Instagram: Men: 15% Women: 20% Facebook: 18-29: 84% 30-49: 76% 50-64: 60% 65+: 45% Twitter: 18-29: 31% 30-49: 19% 50-64: 9% 65+: 5% Instagram: 18-29: 37% 30-49: 18% 50-64: 6% 65+: 1% Facebook: $30K/ yr: 76% $30-$49k: 76% $50 - $74K: 68% $75K+: 69% Twitter: $30K/ yr: 17% $30-$49k: 18% $50 - $74K: 15% $75K+: 19% Instagram: $30K/ yr: 18% $30-$49k: 20% $50 - $74K: 15% $75K+: 16%
  • 17. Let’s Talk Demographics: Facebook: Men: 66% Women: 76% Twitter: Men: 17% Women: 18% Instagram: Men: 15% Women: 20% Facebook: 18-29: 84% 30-49: 76% 50-64: 60% 65+: 45% Twitter: 18-29: 31% 30-49: 19% 50-64: 9% 65+: 5% Instagram: 18-29: 37% 30-49: 18% 50-64: 6% 65+: 1% Facebook: $30K/ yr: 76% $30-$49k: 76% $50 - $74K: 68% $75K+: 69% Twitter: $30K/ yr: 17% $30-$49k: 18% $50 - $74K: 15% $75K+: 19% Instagram: $30K/ yr: 18% $30-$49k: 20% $50 - $74K: 15% $75K+: 16%
  • 18. Let’s Talk Demographics: Facebook: Men: 66% Women: 76% Twitter: Men: 17% Women: 18% Instagram: Men: 15% Women: 20% Facebook: 18-29: 84% 30-49: 76% 50-64: 60% 65+: 45% Twitter: 18-29: 31% 30-49: 19% 50-64: 9% 65+: 5% Instagram: 18-29: 37% 30-49: 18% 50-64: 6% 65+: 1% Facebook: $30K/ yr: 76% $30-$49k: 76% $50 - $74K: 68% $75K+: 69% Twitter: $30K/ yr: 17% $30-$49k: 18% $50 - $74K: 15% $75K+: 19% Instagram: $30K/ yr: 18% $30-$49k: 20% $50 - $74K: 15% $75K+: 16%
  • 19. Let’s Talk Demographics: Facebook: Men: 66% Women: 76% Twitter: Men: 17% Women: 18% Instagram: Men: 15% Women: 20% Facebook: 18-29: 84% 30-49: 76% 50-64: 60% 65+: 45% Twitter: 18-29: 31% 30-49: 19% 50-64: 9% 65+: 5% Instagram: 18-29: 37% 30-49: 18% 50-64: 6% 65+: 1% Facebook: $30K/ yr: 76% $30-$49k: 76% $50 - $74K: 68% $75K+: 69% Twitter: $30K/ yr: 17% $30-$49k: 18% $50 - $74K: 15% $75K+: 19% Instagram: $30K/ yr: 18% $30-$49k: 20% $50 - $74K: 15% $75K+: 16%
  • 20. How Social Media Influences Travelers:
  • 21. How Social Media Influences Travelers:
  • 22. “92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service.” Paul M. Rand― How Social Media Influences Travelers:
  • 23. Life Activities on Social Media
  • 24. 16% of people16% of people search for travelsearch for travel from…from… The Bathroom!!!The Bathroom!!!
  • 25. Messages are Different on each Platform
  • 26. 3,400 likes 1,200 comments Use Engaging Posts vs Announcements
  • 27. Visual Communication: We process visual images 60,000 times faster than text Use Photos and Videos
  • 28. Find a local photographer and give them credit for any pics they can share Use Photos and Videos
  • 29. Embrace Social Media Trends – use #hashtags for things like #TBT (Throw Back Thursdays) Utilize #Hashtags Often
  • 30. Be creative in writing your posts. This post isn’t just a picture of the beach, but a challenge to visitors. Be Creative
  • 31. Write your posts as if you’re having a conversation with your visitors Be Creative
  • 33. Most of All… Make It Fun. #Thank You

Editor's Notes

  1. CHANGE THE COMPANY NAME TO YOUR PROSPECT’S NAME. CHANGE THE DATE TO THE PRESENTATION MEETING DATE. KEY POINTS You are the presentation. Not this document. This is only a method of conveying your key points. You don’t want someone to read a presentation the whole time you’re meeting with them. You are the most important piece of this meeting because it is your understanding of their brand and your marketing insights that will ultimately deliver better growth for them. Never forget that. You are about to go over some complicated information, and because of that, these slides are intentionally simple. People need to be able to rest their eyes when they see it. Interspersed in this are slides that are designed for rest. Keep them that way at all costs. This Slide Include the name of the brand you’re presenting to