Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Media & Packaging Innovation in Beauty

2015 Digital Media Numbers & INNOVATIVE PACKAGING DESIGNS

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to comment

  • Be the first to like this

Digital Media & Packaging Innovation in Beauty

  1. 1. speaker twitter: @ JAMIECID Digital & Packaging
  2. 2. Digital & Packaging Trends 2015 Digital + Packaging- Consumers love touch + mobile The Real Numbers -Statistics Brand Examples – Recent Launches Best Practices – Best Practices Tools
  3. 3. Does it make sense ? Distributors Manufacturers Brands
  4. 4. Digital Eco System • Beauty & Digital A Match Made In Heaven • The word beauty has over 4 billion searches • Growth in India & China has in e-commerce due to growth in middle class and mobile devices
  5. 5. the social with out the media
  6. 6. social media platforms FACEBOOK – TWITTER – PINTEREST – INSTAGRAM – YOU TUBE • Niche Campaign • Track • Engage • Conversions • Focus Groups • Giveaway • Sales
  7. 7. new players
  8. 8. new players
  9. 9. Mobile Eco-System Facebook ranked as the top smartphone app, reaching 71.8 percent of the app audience, followed by YouTube (56.3 percent), Facebook Messenger (54.5 percent) and Google Search (50 percent). Top 15 Smartphone Apps June 2015 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix Top 15 Apps % Reach 1 Facebook 71.8% 2 YouTube 56.3% 3 Facebook Messenger 54.5% 4 Google Search 50.0% 5 Google Play 49.8% 6 Google Maps 47.7% 7 Pandora Radio 42.8% 8 Gmail 41.7% 9 Instagram 37.1% 10 Yahoo Stocks 29.9% 11 Apple Maps 27.2% 12 iTunes Radio/iCloud 25.7% 13 Amazon Mobile 25.1% 14 Twitter 24.2% 15 Snapchat 21.0%
  10. 10. ONLINE VIDEO
  11. 11. BUYING POWER
  12. 12. Facebook launch burberry body
  13. 13. burberry body Results • 8 mill + Fans • Sample Give Away Of Body • Over 245,000 samples sent out in less than a week • Including a print “Thank You” card • You Tube Video – Christopher Baily • 60% Increase in Digital Spend • 25% Revenue Increase in 2011 due to it’s Digital Integration
  14. 14. Facebook launch nars –tinted moisturizer foundation
  15. 15. Results • 11,000 samples • Added 17,000 + New Fans in just a few hours • Feedback provide by the fans nars –tinted moisturizer foundation
  16. 16. bare escentials 97 % of conversations are led by fans!
  17. 17. LAUNCHING YOUR SOCIAL PLAN • Platforms • Activist / Council • Strategist • Policy • Execution Team (Director, Manager etc..)
  18. 18. SMART PACKAGING TRENDS • QR CODES | URL • SOCIAL MEDIA TOUCH POINTS • ELECTRONIC DEVICES • NFC – NEAR FIELD COMMUNICATION • ALERTS | COLLECTING BUYING HABITS
  19. 19. ROI Tools - hootesuites
  20. 20. ROI Tools SALESFORCE
  21. 21. Packaging Designs
  22. 22. Packaging Designs
  23. 23. Packaging Designs
  24. 24. Packaging Designs
  25. 25. Packaging Designs
  26. 26. Packaging Designs
  27. 27. Packaging Designs
  28. 28. purpleherd.com

×