Facebook month-to-month – february 2014

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In this month’s Facebook demographics report www.catvertiser.com present changes in Facebook user growth and age breakdown over the last two months.

Important news to start with: general Facebook condition is just fine.
In each of the analyzed countries, Facebook grew during the last month.

What’s more, Facebook user growth
in developing countries (Brazil and Turkey) exceeded respectively 3% and 2%.
In the US, the biggest market for Facebook, we saw 1,34% increase.

What’s really important, the theory that youths are leaving Facebook, seems to be exagerrated.
There has been a small loss of users in 4 of 11 analyzed countries but only for users below 18.

The general tendency shows that
age groups from 19 to 45 years stands steady at the numbers from the previous month and the percentage of users above 45 grows in almost every analyzed country.

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Facebook month-to-month – february 2014

  1. 1. Facebook Month-To-Month Demographics Change February 2014
  2. 2. Facebook Month-To-Month – February 2014 In this month’s Facebook demographics report we present changes in Facebook user growth and age breakdown over the last two months.
  3. 3. Facebook Month-To-Month – February 2014 Important news to start with: general Facebook condition is just fine. In each of the analyzed countries, Facebook grew during the last month.
  4. 4. Facebook Month-To-Month – February 2014 What’s more, Facebook user growth in developing countries (Brazil and Turkey) exceeded respectively 3% and 2%. In the US, the biggest market for Facebook, we saw 1,34% increase.
  5. 5. Facebook Month-To-Month – February 2014 What’s really important, the theory that youths are leaving Facebook, seems to be exagerrated. There has been a small loss of users in 4 of 11 analyzed countries but only for users below 18.
  6. 6. Facebook Month-To-Month – February 2014 The general tendency shows that age groups from 19 to 45 years stands steady at the numbers from the previous month and the percentage of users above 45 grows in almost every analyzed country.
  7. 7. Facebook Month-To-Month – February 2014 Featured countries
  8. 8. Facebook Month-To-Month – February 2014 User growth by country
  9. 9. User growth by country: January to February 2014 200  000  000   180  000  000   +1,34%   160  000  000   140  000  000   120  000  000   100  000  000   +3,52%   80  000  000   60  000  000   +0,68%   40  000  000   +0,21%   20  000  000   +0,95%   +1,82%   +0,31%   +1,17%   +2,32%   +2,96%   +0,46%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   Poland   Turkey   Brazil   Australia  
  10. 10. User growth by country: 13-18 years old 18  000  000   16  000  000   +1,20%   -­‐1,32%   14  000  000   12  000  000   10  000  000   8  000  000   +3,13%   6  000  000   0,00%   4  000  000   0,00%   0,00%   0,00%   -­‐1,41%   2  000  000   0,00%   -­‐1,39%   -­‐1,54%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   Poland   Turkey   Brazil   Australia  
  11. 11. User growth by country: 19-24 years old 40  000  000   0,00%   35  000  000   30  000  000   +9,09%   25  000  000   20  000  000   15  000  000   +1,92%   10  000  000   0,00%   0,00%   5  000  000   +3,57%   0,00%   0,00%   +4,35%   0,00%   0,00%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   Poland   Turkey   Brazil   Australia  
  12. 12. User growth by country: 25-34 years old 50  000  000   45  000  000   0,00%   40  000  000   35  000  000   30  000  000   0,00%   25  000  000   20  000  000   15  000  000   0,00%   10  000  000   0,00%   5  000  000   0,00%   0,00%   +1,85%   0,00%   0,00%   Spain   Italy   +5,88%   0,00%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com February  2014   Poland   Turkey   Brazil   Australia  
  13. 13. User growth by country: 35-44 years old 35  000  000   0,00%   30  000  000   25  000  000   20  000  000   15  000  000   +3,13%   10  000  000   0,00%   5  000  000   0,00%   0,00%   +4,17%   0,00%   0,00%   0,00%   0,00%   +5,19%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   Poland   Turkey   Brazil   Australia  
  14. 14. User growth by country: 45-54 years old 30  000  000   +8,33%   25  000  000   20  000  000   15  000  000   10  000  000   5  000  000   0,00%   +4,17%   +3,03%   0,00%   +6,67%   0,00%   0,00%   +6,67%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   Poland   +10,00%   Turkey   +2,41%   Brazil   Australia  
  15. 15. User growth by country: 55-64 years old 20  000  000   18  000  000   +2,38%   16  000  000   14  000  000   12  000  000   10  000  000   8  000  000   6  000  000   4  000  000   +1,11%   2  000  000   0,00%   +3,08%   +3,37%   +5,26%   +3,95%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   +7,69%   +1,96%   +5,26%   +6,45%   Poland   Turkey   Brazil   Australia  
  16. 16. User growth by country: +65 years old 14  000  000   12  000  000   +1,75%   10  000  000   8  000  000   6  000  000   4  000  000   2  000  000   +3,39%   +2,38%   +3,03%   +5,26%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com +3,57%   +4,88%   +6,38%   Spain   Italy   February  2014   Poland   0,00%   Turkey   +1,72%   Brazil   +3,23%   Australia  
  17. 17. Facebook Month-To-Month: February 2014 Age breakdown by country
  18. 18. Age breakdown by country - USA 50  000  000   0,00%   45  000  000   40  000  000   0,00%   35  000  000   0,00%   30  000  000   46,07 %   +8,33%   25  000  000   20  000  000   15  000  000   +2,38%   -­‐1,32%   +1,75%   10  000  000   5  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   53,93 %  
  19. 19. Age breakdown by country - Canada 6  000  000   0,00%   5  000  000   0,00%   4  000  000   0,00%   3  000  000   2  000  000   46,24 %   0,00%   +1,11%   -­‐1,41%   +3,39%   1  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   53,76 %  
  20. 20. Age breakdown by country – United Kingdom 10  000  000   0,00%   9  000  000   8  000  000   0,00%   7  000  000   0,00%   6  000  000   +4,17%   5  000  000   4  000  000   48,57 %   0,00%   0,00%   3  000  000   +2,38%   2  000  000   1  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   51,43 %  
  21. 21. Age breakdown by country – Germany 0,00%   8  000  000   7  000  000   +3,57%   6  000  000   5  000  000   51,82 %   0,00%   0,00%   4  000  000   0,00%   3  000  000   2  000  000   +3,08%   +3,03%   1  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   48,18 %  
  22. 22. Age breakdown by country – France 0,00%   8  000  000   7  000  000   0,00%   6  000  000   5  000  000   +4,17%   48,95 %   0,00%   4  000  000   +6,67%   3  000  000   +3,37%   2  000  000   +5,26%   1  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   51,05 %  
  23. 23. Age breakdown by country – Spain 0,00%   6  000  000   0,00%   5  000  000   4  000  000   48,98 %   0,00%   0,00%   3  000  000   2  000  000   -­‐1,54%   +5,26%   1  000  000   +3,57%   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   51,02 %  
  24. 24. Age breakdown by country – Italy 7  000  000   0,00%   6  000  000   0,00%   +4,35%   5  000  000   53,49 %   0,00%   4  000  000   3  000  000   0,00%   2  000  000   +3,95%   +4,88%   1  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   46,51 %  
  25. 25. Age breakdown by country – Poland 4  000  000   +5,88%   3  500  000   3  000  000   0,00%   0,00%   48,33 %   2  500  000   2  000  000   +5,19%   1  500  000   1  000  000   +6,67%   500  000   +5,26%   +6,38%   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   51,67 %  
  26. 26. Age breakdown by country – Turkey 12  000  000   +1,92%   +1,85%   10  000  000   64,17 %   8  000  000   35,83 %   +3,13%   0,00%   6  000  000   4  000  000   +10,00%   2  000  000   +6,45%   0,00%   55-­‐64   65+   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54  
  27. 27. Age breakdown by country – Brazil 30  000  000   +9,09%   25  000  000   20  000  000   0,00%   46,51 %   +1,20%   15  000  000   +3,13%   10  000  000   +3,03%   5  000  000   +7,69%   +1,72%   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   53,49 %  
  28. 28. Age breakdown by country – Australia 4  000  000   0,00%   3  500  000   3  000  000   0,00%   2  500  000   2  000  000   1  500  000   46,88 %   0,00%   +2,41%   -­‐1,39%   +1,96%   1  000  000   +3,23%   500  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   53,13 %  
  29. 29. Facebook Month-To-Month – February 2014 To  stay  up  to  date  with  the  stats,  like  us  on  Facebook:  www.facebook.com/catver=ser   or  drop  us  an  e-­‐mail  at  hello@catver=ser.com
  30. 30. Facebook Month-To-Month – February 2014 Check our tools that will help you power up your Facebook strategy. Catvertiser.com NapoleonCat.com www.catvertiser.com www.napoleoncat.com

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