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Facebook Month-To-Month
Demographics Change
February 2014
Facebook Month-To-Month – February 2014

In this month’s Facebook demographics report
we present changes in Facebook user growth
and age breakdown over the last two months.
Facebook Month-To-Month – February 2014

Important news to start with:
general Facebook condition is just fine.
In each of the analyzed countries, Facebook grew
during the last month.
Facebook Month-To-Month – February 2014

What’s more, Facebook user growth
in developing countries (Brazil and Turkey)
exceeded respectively 3% and 2%.
In the US, the biggest market for Facebook,
we saw 1,34% increase.
Facebook Month-To-Month – February 2014

What’s really important, the theory that youths are
leaving Facebook, seems to be exagerrated.
There has been a small loss of users in 4 of 11
analyzed countries but only for users below 18.
Facebook Month-To-Month – February 2014

The general tendency shows that
age groups from 19 to 45 years stands steady
at the numbers from the previous month and the
percentage of users above 45 grows in almost
every analyzed country.
Facebook Month-To-Month – February 2014

Featured countries
Facebook Month-To-Month – February 2014

User growth by country
User growth by country: January to February 2014

200	
  000	
  000	
  
180	
  000	
  000	
  

+1,34%	
  

160	
  000	
  000	
  
140	
  000	
  000	
  
120	
  000	
  000	
  
100	
  000	
  000	
  

+3,52%	
  

80	
  000	
  000	
  
60	
  000	
  000	
  

+0,68%	
  

40	
  000	
  000	
  

+0,21%	
  

20	
  000	
  000	
  

+0,95%	
   +1,82%	
  

+0,31%	
  

+1,17%	
  

+2,32%	
  
+2,96%	
  

+0,46%	
  

0	
  
United	
  States	
  

Canada	
  

United	
  
Kingdom	
  

Germany	
  

France	
  
January	
  2014	
  

Source: Facebook.com

Spain	
  

Italy	
  

February	
  2014	
  

Poland	
  

Turkey	
  

Brazil	
  

Australia	
  
User growth by country: 13-18 years old

18	
  000	
  000	
  
16	
  000	
  000	
  

+1,20%	
  
-­‐1,32%	
  

14	
  000	
  000	
  
12	
  000	
  000	
  
10	
  000	
  000	
  
8	
  000	
  000	
  

+3,13%	
  

6	
  000	
  000	
  

0,00%	
  

4	
  000	
  000	
  

0,00%	
  

0,00%	
  
0,00%	
  

-­‐1,41%	
  

2	
  000	
  000	
  

0,00%	
  
-­‐1,39%	
  

-­‐1,54%	
  

0	
  
United	
  States	
  

Canada	
  

United	
  
Kingdom	
  

Germany	
  

France	
  
January	
  2014	
  

Source: Facebook.com

Spain	
  

Italy	
  

February	
  2014	
  

Poland	
  

Turkey	
  

Brazil	
  

Australia	
  
User growth by country: 19-24 years old

40	
  000	
  000	
  

0,00%	
  

35	
  000	
  000	
  
30	
  000	
  000	
  

+9,09%	
  

25	
  000	
  000	
  
20	
  000	
  000	
  
15	
  000	
  000	
  

+1,92%	
  

10	
  000	
  000	
  

0,00%	
  
0,00%	
  

5	
  000	
  000	
  

+3,57%	
   0,00%	
  

0,00%	
  

+4,35%	
  

0,00%	
  

0,00%	
  

0	
  
United	
  States	
  

Canada	
  

United	
  
Kingdom	
  

Germany	
  

France	
  
January	
  2014	
  

Source: Facebook.com

Spain	
  

Italy	
  

February	
  2014	
  

Poland	
  

Turkey	
  

Brazil	
  

Australia	
  
User growth by country: 25-34 years old

50	
  000	
  000	
  
45	
  000	
  000	
  

0,00%	
  

40	
  000	
  000	
  
35	
  000	
  000	
  
30	
  000	
  000	
  

0,00%	
  

25	
  000	
  000	
  
20	
  000	
  000	
  
15	
  000	
  000	
  

0,00%	
  

10	
  000	
  000	
  

0,00%	
  

5	
  000	
  000	
  

0,00%	
  

0,00%	
  

+1,85%	
  
0,00%	
  

0,00%	
  

Spain	
  

Italy	
  

+5,88%	
  

0,00%	
  

0	
  
United	
  States	
  

Canada	
  

United	
  
Kingdom	
  

Germany	
  

France	
  
January	
  2014	
  

Source: Facebook.com

February	
  2014	
  

Poland	
  

Turkey	
  

Brazil	
  

Australia	
  
User growth by country: 35-44 years old

35	
  000	
  000	
  

0,00%	
  

30	
  000	
  000	
  
25	
  000	
  000	
  
20	
  000	
  000	
  
15	
  000	
  000	
  

+3,13%	
  

10	
  000	
  000	
  

0,00%	
  

5	
  000	
  000	
  

0,00%	
  

0,00%	
   +4,17%	
   0,00%	
  

0,00%	
  

0,00%	
  
0,00%	
  

+5,19%	
  

0	
  
United	
  States	
  

Canada	
  

United	
  
Kingdom	
  

Germany	
  

France	
  
January	
  2014	
  

Source: Facebook.com

Spain	
  

Italy	
  

February	
  2014	
  

Poland	
  

Turkey	
  

Brazil	
  

Australia	
  
User growth by country: 45-54 years old

30	
  000	
  000	
  

+8,33%	
  
25	
  000	
  000	
  

20	
  000	
  000	
  

15	
  000	
  000	
  

10	
  000	
  000	
  

5	
  000	
  000	
  

0,00%	
  

+4,17%	
  

+3,03%	
  
0,00%	
   +6,67%	
   0,00%	
  

0,00%	
  
+6,67%	
  

0	
  
United	
  States	
  

Canada	
  

United	
  
Kingdom	
  

Germany	
  

France	
  
January	
  2014	
  

Source: Facebook.com

Spain	
  

Italy	
  

February	
  2014	
  

Poland	
  

+10,00%	
  
Turkey	
  

+2,41%	
  
Brazil	
  

Australia	
  
User growth by country: 55-64 years old

20	
  000	
  000	
  
18	
  000	
  000	
  

+2,38%	
  

16	
  000	
  000	
  
14	
  000	
  000	
  
12	
  000	
  000	
  
10	
  000	
  000	
  
8	
  000	
  000	
  
6	
  000	
  000	
  
4	
  000	
  000	
  

+1,11%	
  

2	
  000	
  000	
  

0,00%	
  
+3,08%	
  

+3,37%	
  

+5,26%	
   +3,95%	
  

0	
  
United	
  States	
  

Canada	
  

United	
  
Kingdom	
  

Germany	
  

France	
  
January	
  2014	
  

Source: Facebook.com

Spain	
  

Italy	
  

February	
  2014	
  

+7,69%	
  
+1,96%	
  

+5,26%	
   +6,45%	
  
Poland	
  

Turkey	
  

Brazil	
  

Australia	
  
User growth by country: +65 years old

14	
  000	
  000	
  
12	
  000	
  000	
  

+1,75%	
  

10	
  000	
  000	
  
8	
  000	
  000	
  
6	
  000	
  000	
  
4	
  000	
  000	
  
2	
  000	
  000	
  

+3,39%	
  

+2,38%	
  

+3,03%	
  

+5,26%	
  

0	
  
United	
  States	
  

Canada	
  

United	
  
Kingdom	
  

Germany	
  

France	
  
January	
  2014	
  

Source: Facebook.com

+3,57%	
   +4,88%	
   +6,38%	
  
Spain	
  

Italy	
  

February	
  2014	
  

Poland	
  

0,00%	
  
Turkey	
  

+1,72%	
  
Brazil	
  

+3,23%	
  
Australia	
  
Facebook Month-To-Month: February 2014

Age breakdown by country
Age breakdown by country - USA

50	
  000	
  000	
  

0,00%	
  

45	
  000	
  000	
  
40	
  000	
  000	
  

0,00%	
  

35	
  000	
  000	
  

0,00%	
  

30	
  000	
  000	
  

46,07
%	
  

+8,33%	
  

25	
  000	
  000	
  
20	
  000	
  000	
  
15	
  000	
  000	
  

+2,38%	
  

-­‐1,32%	
  

+1,75%	
  

10	
  000	
  000	
  
5	
  000	
  000	
  
0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  

55-­‐64	
  

65+	
  

53,93
%	
  
Age breakdown by country - Canada

6	
  000	
  000	
  

0,00%	
  

5	
  000	
  000	
  

0,00%	
  

4	
  000	
  000	
  

0,00%	
  

3	
  000	
  000	
  

2	
  000	
  000	
  

46,24
%	
  

0,00%	
  

+1,11%	
  

-­‐1,41%	
  

+3,39%	
  

1	
  000	
  000	
  

0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  

55-­‐64	
  

65+	
  

53,76
%	
  
Age breakdown by country – United Kingdom

10	
  000	
  000	
  

0,00%	
  

9	
  000	
  000	
  
8	
  000	
  000	
  

0,00%	
  

7	
  000	
  000	
  

0,00%	
  

6	
  000	
  000	
  

+4,17%	
  

5	
  000	
  000	
  
4	
  000	
  000	
  

48,57
%	
  

0,00%	
  
0,00%	
  

3	
  000	
  000	
  

+2,38%	
  

2	
  000	
  000	
  
1	
  000	
  000	
  
0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  

55-­‐64	
  

65+	
  

51,43
%	
  
Age breakdown by country – Germany

0,00%	
  

8	
  000	
  000	
  
7	
  000	
  000	
  

+3,57%	
  

6	
  000	
  000	
  
5	
  000	
  000	
  

51,82
%	
  

0,00%	
  

0,00%	
  

4	
  000	
  000	
  

0,00%	
  

3	
  000	
  000	
  
2	
  000	
  000	
  

+3,08%	
  
+3,03%	
  

1	
  000	
  000	
  
0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  

55-­‐64	
  

65+	
  

48,18
%	
  
Age breakdown by country – France

0,00%	
  

8	
  000	
  000	
  
7	
  000	
  000	
  

0,00%	
  

6	
  000	
  000	
  
5	
  000	
  000	
  

+4,17%	
  

48,95
%	
  

0,00%	
  

4	
  000	
  000	
  

+6,67%	
  
3	
  000	
  000	
  

+3,37%	
  

2	
  000	
  000	
  

+5,26%	
  
1	
  000	
  000	
  
0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  

55-­‐64	
  

65+	
  

51,05
%	
  
Age breakdown by country – Spain

0,00%	
  

6	
  000	
  000	
  

0,00%	
  

5	
  000	
  000	
  

4	
  000	
  000	
  

48,98
%	
  

0,00%	
  
0,00%	
  

3	
  000	
  000	
  

2	
  000	
  000	
  

-­‐1,54%	
  

+5,26%	
  

1	
  000	
  000	
  

+3,57%	
  

0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  

55-­‐64	
  

65+	
  

51,02
%	
  
Age breakdown by country – Italy

7	
  000	
  000	
  

0,00%	
  

6	
  000	
  000	
  

0,00%	
  
+4,35%	
  

5	
  000	
  000	
  

53,49
%	
  
0,00%	
  

4	
  000	
  000	
  
3	
  000	
  000	
  

0,00%	
  

2	
  000	
  000	
  

+3,95%	
  
+4,88%	
  

1	
  000	
  000	
  
0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  

55-­‐64	
  

65+	
  

46,51
%	
  
Age breakdown by country – Poland

4	
  000	
  000	
  

+5,88%	
  

3	
  500	
  000	
  
3	
  000	
  000	
  

0,00%	
  

0,00%	
  
48,33
%	
  

2	
  500	
  000	
  
2	
  000	
  000	
  

+5,19%	
  

1	
  500	
  000	
  
1	
  000	
  000	
  

+6,67%	
  

500	
  000	
  

+5,26%	
  

+6,38%	
  

0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  

55-­‐64	
  

65+	
  

51,67
%	
  
Age breakdown by country – Turkey

12	
  000	
  000	
  

+1,92%	
  

+1,85%	
  

10	
  000	
  000	
  

64,17
%	
  

8	
  000	
  000	
  

35,83
%	
  

+3,13%	
  
0,00%	
  

6	
  000	
  000	
  

4	
  000	
  000	
  

+10,00%	
  

2	
  000	
  000	
  

+6,45%	
  

0,00%	
  

55-­‐64	
  

65+	
  

0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  
Age breakdown by country – Brazil

30	
  000	
  000	
  

+9,09%	
  

25	
  000	
  000	
  

20	
  000	
  000	
  

0,00%	
  
46,51
%	
  

+1,20%	
  

15	
  000	
  000	
  

+3,13%	
  

10	
  000	
  000	
  

+3,03%	
  
5	
  000	
  000	
  

+7,69%	
  

+1,72%	
  

0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  

55-­‐64	
  

65+	
  

53,49
%	
  
Age breakdown by country – Australia

4	
  000	
  000	
  

0,00%	
  

3	
  500	
  000	
  
3	
  000	
  000	
  

0,00%	
  

2	
  500	
  000	
  
2	
  000	
  000	
  
1	
  500	
  000	
  

46,88
%	
  

0,00%	
  
+2,41%	
  

-­‐1,39%	
  

+1,96%	
  

1	
  000	
  000	
  

+3,23%	
  

500	
  000	
  
0	
  
13-­‐18	
  

19-­‐24	
  

25-­‐34	
  
January	
  2014	
  

Source: Facebook.com

35-­‐44	
  
February	
  2014	
  

45-­‐54	
  

55-­‐64	
  

65+	
  

53,13
%	
  
Facebook Month-To-Month – February 2014

To  stay  up  to  date  with  the  stats,  like  us  on  Facebook:  www.facebook.com/catver=ser  
or  drop  us  an  e-­‐mail  at  hello@catver=ser.com
Facebook Month-To-Month – February 2014
Check our tools that will help you power up your Facebook strategy.
Catvertiser.com

NapoleonCat.com

www.catvertiser.com

www.napoleoncat.com

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Facebook month-to-month – february 2014

  • 2. Facebook Month-To-Month – February 2014 In this month’s Facebook demographics report we present changes in Facebook user growth and age breakdown over the last two months.
  • 3. Facebook Month-To-Month – February 2014 Important news to start with: general Facebook condition is just fine. In each of the analyzed countries, Facebook grew during the last month.
  • 4. Facebook Month-To-Month – February 2014 What’s more, Facebook user growth in developing countries (Brazil and Turkey) exceeded respectively 3% and 2%. In the US, the biggest market for Facebook, we saw 1,34% increase.
  • 5. Facebook Month-To-Month – February 2014 What’s really important, the theory that youths are leaving Facebook, seems to be exagerrated. There has been a small loss of users in 4 of 11 analyzed countries but only for users below 18.
  • 6. Facebook Month-To-Month – February 2014 The general tendency shows that age groups from 19 to 45 years stands steady at the numbers from the previous month and the percentage of users above 45 grows in almost every analyzed country.
  • 7. Facebook Month-To-Month – February 2014 Featured countries
  • 8. Facebook Month-To-Month – February 2014 User growth by country
  • 9. User growth by country: January to February 2014 200  000  000   180  000  000   +1,34%   160  000  000   140  000  000   120  000  000   100  000  000   +3,52%   80  000  000   60  000  000   +0,68%   40  000  000   +0,21%   20  000  000   +0,95%   +1,82%   +0,31%   +1,17%   +2,32%   +2,96%   +0,46%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   Poland   Turkey   Brazil   Australia  
  • 10. User growth by country: 13-18 years old 18  000  000   16  000  000   +1,20%   -­‐1,32%   14  000  000   12  000  000   10  000  000   8  000  000   +3,13%   6  000  000   0,00%   4  000  000   0,00%   0,00%   0,00%   -­‐1,41%   2  000  000   0,00%   -­‐1,39%   -­‐1,54%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   Poland   Turkey   Brazil   Australia  
  • 11. User growth by country: 19-24 years old 40  000  000   0,00%   35  000  000   30  000  000   +9,09%   25  000  000   20  000  000   15  000  000   +1,92%   10  000  000   0,00%   0,00%   5  000  000   +3,57%   0,00%   0,00%   +4,35%   0,00%   0,00%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   Poland   Turkey   Brazil   Australia  
  • 12. User growth by country: 25-34 years old 50  000  000   45  000  000   0,00%   40  000  000   35  000  000   30  000  000   0,00%   25  000  000   20  000  000   15  000  000   0,00%   10  000  000   0,00%   5  000  000   0,00%   0,00%   +1,85%   0,00%   0,00%   Spain   Italy   +5,88%   0,00%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com February  2014   Poland   Turkey   Brazil   Australia  
  • 13. User growth by country: 35-44 years old 35  000  000   0,00%   30  000  000   25  000  000   20  000  000   15  000  000   +3,13%   10  000  000   0,00%   5  000  000   0,00%   0,00%   +4,17%   0,00%   0,00%   0,00%   0,00%   +5,19%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   Poland   Turkey   Brazil   Australia  
  • 14. User growth by country: 45-54 years old 30  000  000   +8,33%   25  000  000   20  000  000   15  000  000   10  000  000   5  000  000   0,00%   +4,17%   +3,03%   0,00%   +6,67%   0,00%   0,00%   +6,67%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   Poland   +10,00%   Turkey   +2,41%   Brazil   Australia  
  • 15. User growth by country: 55-64 years old 20  000  000   18  000  000   +2,38%   16  000  000   14  000  000   12  000  000   10  000  000   8  000  000   6  000  000   4  000  000   +1,11%   2  000  000   0,00%   +3,08%   +3,37%   +5,26%   +3,95%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com Spain   Italy   February  2014   +7,69%   +1,96%   +5,26%   +6,45%   Poland   Turkey   Brazil   Australia  
  • 16. User growth by country: +65 years old 14  000  000   12  000  000   +1,75%   10  000  000   8  000  000   6  000  000   4  000  000   2  000  000   +3,39%   +2,38%   +3,03%   +5,26%   0   United  States   Canada   United   Kingdom   Germany   France   January  2014   Source: Facebook.com +3,57%   +4,88%   +6,38%   Spain   Italy   February  2014   Poland   0,00%   Turkey   +1,72%   Brazil   +3,23%   Australia  
  • 17. Facebook Month-To-Month: February 2014 Age breakdown by country
  • 18. Age breakdown by country - USA 50  000  000   0,00%   45  000  000   40  000  000   0,00%   35  000  000   0,00%   30  000  000   46,07 %   +8,33%   25  000  000   20  000  000   15  000  000   +2,38%   -­‐1,32%   +1,75%   10  000  000   5  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   53,93 %  
  • 19. Age breakdown by country - Canada 6  000  000   0,00%   5  000  000   0,00%   4  000  000   0,00%   3  000  000   2  000  000   46,24 %   0,00%   +1,11%   -­‐1,41%   +3,39%   1  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   53,76 %  
  • 20. Age breakdown by country – United Kingdom 10  000  000   0,00%   9  000  000   8  000  000   0,00%   7  000  000   0,00%   6  000  000   +4,17%   5  000  000   4  000  000   48,57 %   0,00%   0,00%   3  000  000   +2,38%   2  000  000   1  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   51,43 %  
  • 21. Age breakdown by country – Germany 0,00%   8  000  000   7  000  000   +3,57%   6  000  000   5  000  000   51,82 %   0,00%   0,00%   4  000  000   0,00%   3  000  000   2  000  000   +3,08%   +3,03%   1  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   48,18 %  
  • 22. Age breakdown by country – France 0,00%   8  000  000   7  000  000   0,00%   6  000  000   5  000  000   +4,17%   48,95 %   0,00%   4  000  000   +6,67%   3  000  000   +3,37%   2  000  000   +5,26%   1  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   51,05 %  
  • 23. Age breakdown by country – Spain 0,00%   6  000  000   0,00%   5  000  000   4  000  000   48,98 %   0,00%   0,00%   3  000  000   2  000  000   -­‐1,54%   +5,26%   1  000  000   +3,57%   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   51,02 %  
  • 24. Age breakdown by country – Italy 7  000  000   0,00%   6  000  000   0,00%   +4,35%   5  000  000   53,49 %   0,00%   4  000  000   3  000  000   0,00%   2  000  000   +3,95%   +4,88%   1  000  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   46,51 %  
  • 25. Age breakdown by country – Poland 4  000  000   +5,88%   3  500  000   3  000  000   0,00%   0,00%   48,33 %   2  500  000   2  000  000   +5,19%   1  500  000   1  000  000   +6,67%   500  000   +5,26%   +6,38%   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   51,67 %  
  • 26. Age breakdown by country – Turkey 12  000  000   +1,92%   +1,85%   10  000  000   64,17 %   8  000  000   35,83 %   +3,13%   0,00%   6  000  000   4  000  000   +10,00%   2  000  000   +6,45%   0,00%   55-­‐64   65+   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54  
  • 27. Age breakdown by country – Brazil 30  000  000   +9,09%   25  000  000   20  000  000   0,00%   46,51 %   +1,20%   15  000  000   +3,13%   10  000  000   +3,03%   5  000  000   +7,69%   +1,72%   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   53,49 %  
  • 28. Age breakdown by country – Australia 4  000  000   0,00%   3  500  000   3  000  000   0,00%   2  500  000   2  000  000   1  500  000   46,88 %   0,00%   +2,41%   -­‐1,39%   +1,96%   1  000  000   +3,23%   500  000   0   13-­‐18   19-­‐24   25-­‐34   January  2014   Source: Facebook.com 35-­‐44   February  2014   45-­‐54   55-­‐64   65+   53,13 %  
  • 29. Facebook Month-To-Month – February 2014 To  stay  up  to  date  with  the  stats,  like  us  on  Facebook:  www.facebook.com/catver=ser   or  drop  us  an  e-­‐mail  at  hello@catver=ser.com
  • 30. Facebook Month-To-Month – February 2014 Check our tools that will help you power up your Facebook strategy. Catvertiser.com NapoleonCat.com www.catvertiser.com www.napoleoncat.com