2. Vietnam
Microsoft’s smartphone in Vietnam: (source IDC 12 Mar 2015)
16% in 2013
24% in 2014
Solid Windows Phone share and
passionate developers
Strong developer community:
#5 apps country WW
Local app parity (Top 200 Android
apps are on Windows Phone)
Contributes 50%+ of APAC apps
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3. Downloads by Market
Windows Store is available in 242 markets, and Windows Phone Store in 191 markets.
Index of average number of downloads per app – Worldwide, Nov. 2014
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4. Windows and Windows Phone 8.1
Windows Phone 8.1 now represents 65% of Windows Phone downloads
while downloads from Windows Phone devices running 7.x account for
less than 5%.
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5. Revenue analysis
In August 2014, paid apps
generated roughly 20% of
developer revenue, dropping
to 11% as of November 2014.
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Event target to all mobile developers, iOS, Android, Windows Phone, Windows 8. to introduce Azure.
Windows Phone: Windows Phone 8.1 now represents 65% of Windows Phone downloads while downloads from Windows Phone devices running 7.x account for less than 5%.
Lumia 520, representing more than a quarter of all app downloads.
With 71% of downloads now coming from low-memory devices, you can more than double your potential market by optimizing your app to run on low memory devices
Operating System Total Market Share Windows 7 58.04% Windows XP 16.94% Windows 8.1 10.55% Mac OS X 10.10 3.96% Windows 8 3.52% Windows Vista 1.97% Mac OS X 10.9 1.61% Linux 1.50% Mac OS X 10.6 0.61% Mac OS X 10.7 0.48% Mac OS X 10.8 0.47% Mac OS X 10.5 0.12% Windows 10 0.09% Windows NT 0.08% Mac OS X 10.4 0.03% Windows 2000 0.01% Win64 0.01% Mac OS X (no version reported) 0.00%