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Media Distribution and Discovery

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My thoughts on the future of media distribution and discovery.

My thoughts on the future of media distribution and discovery.

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  • 1. Thoughts on the Future of Media Delivery and Discovery Chase Granberry @chasers
  • 2. The History of Me • Born a computer geek 1982 • First computer was an Apple IIe • Never been into programming tho • Went to TCU, majored in Advertising • Wrote a paper on TiVo in 2004 • Which got me more enthused about the Internet than I already was.
  • 3. TiVo • Public trials began in San Francisco in 1998 • Went public September 30, 1999 • First profitable quarter was Q2 of 2005 • Subscriber base peaked at 4.36 million in January 2006 • As of October 2008, TiVo has 3.46 million subscribers in the US
  • 4. Current State of the DVR Market • As of 2008 27% of all U.S. households have the ad- skipping devices • Time shifting during prime-time accounts for17 percent of the CW’s viewership over a one-week period • The most time-shifted show is NBC's quot;The Office,quot; where 28 percent of its audience watched it sometime other than Thursdays at 9 p.m
  • 5. US Broadband vs. The World Japan France Canada United States
  • 6. So what? • DVRs are computers • Cable TV is Internet • As of 2008 55 percent of the US has broadband • TiVo could have become THE source for Internet content on the television. • So much potential in terms of what cable companies could be offering. Anything, anytime and anywhere.
  • 7. Mass Media Media in one format, fixed in time and permanent in location. Dead Dying Newspapers DVDs Albums TV Shows Lack of bandwidth is the lifeline for traditional video.
  • 8. DVRs and cable co.’s have failed us. Now what?
  • 9. Bandwidth is distribution, what about discovery? • With so much out there how do we find what we want? • How do we discover something new? • Text is easy to index and search, but it requires demand first. • What about video?
  • 10. Old Discovery Method
  • 11. New Discovery Methods
  • 12. Simple Is Better
  • 13. Social Networks Enable Discovery and Generate Demand • To be useful though, networks need a critial mass. • You need friends there to be beneficial. • Are we there yet? • Lets look at some data...
  • 14. Facebook
  • 15. Enabling Social Mass Media
  • 16. Active sharing through efficient networks enables ambient media discovery.
  • 17. Sources • http://en.wikipedia.org/wiki/Tivo#History • http://www.mediapost.com/publications/? fa=Articles.showArticle&art_aid=94130 • http://www.cedmagazine.com/DVR-usage-changes-television-viewing.aspx • http://arstechnica.com/old/content/2008/07/us-broadband-market-edging- towards-saturation.ars • http://www.facebook.com/press/info.php?statistics