Thoughts on the Future of
Media Delivery and Discovery
The History of Me
• Born a computer geek 1982
• First computer was an Apple IIe
• Never been into programming tho
• Went to TCU, majored in Advertising
• Wrote a paper on TiVo in 2004
• Which got me more enthused about the
Internet than I already was.
• Public trials began in San Francisco in 1998
• Went public September 30, 1999
• First proﬁtable quarter was Q2 of 2005
• Subscriber base peaked at 4.36 million in
• As of October 2008, TiVo has 3.46 million
subscribers in the US
Current State of the DVR Market
• As of 2008 27% of all U.S. households have the ad-
• Time shifting during prime-time accounts for17
percent of the CW’s viewership over a one-week
• The most time-shifted show is NBC's quot;The
Ofﬁce,quot; where 28 percent of its audience watched
it sometime other than Thursdays at 9 p.m
US Broadband vs. The World
Canada United States
• DVRs are computers
• Cable TV is Internet
• As of 2008 55 percent of the US has broadband
• TiVo could have become THE source for Internet
content on the television.
• So much potential in terms of what cable
companies could be offering.
Anything, anytime and anywhere.
Media in one format, ﬁxed in time and
permanent in location.
Albums TV Shows
Lack of bandwidth is the lifeline for
Bandwidth is distribution, what
• With so much out there how do we ﬁnd
what we want?
• How do we discover something new?
• Text is easy to index and search, but it
requires demand ﬁrst.
• What about video?